Price. Sell. Paint.

By Jon Bryant & Michael MurrayBusiness Technology Education How To Management

Price. Sell. Paint. episodes

October 13 The Future of Painting Sales: What Contractors Need to Know // Danny Kerr
The painting industry is changing, and so is the way contractors sell.

In this episode of Price. Sell. Paint., Jon Bryant sits down with Danny Kerr, co-founder of Breakthrough Academy, to discuss the future of painting sales and what contractors need to know to stay ahead.

From AI and changing customer expectations to hiring the right salespeople and building a stronger sales process, they explore what it takes to win more jobs and grow a successful painting business.

Plus, find out why customers are willing to pay more for a better experience and why human connection still matters in an increasingly digital world.

Resources:

Watch Mastering Sales in a Digital Age: https://resources.btacademy.com/registration-sales/10-14/

Get Danny's free hiring package from Breakthrough Academy: https://trybta.com/t9v
This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

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58 min
September 30 Sitting on Millions? The Painting Leads You’re Forgetting About
Painting contractors spend a lot of time and money trying to generate the next lead. But what about all the people already sitting in your database?
In this episode of Price. Sell. Paint., Jon Bryant and Michael Murray break down how contractors can generate more work from past customers, old leads, referrals, and relationships they’ve already built.
They talk about creating consistent follow-up habits, using warranties to stay connected, nurturing leads who weren’t ready the first time, and why a simple phone call or handwritten note can still outperform the latest marketing tactic.
As the slower season approaches, this episode is a reminder that your next job might already be sitting in your CRM.
This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

Instagram: https://www.instagram.com/paintscout/
YouTube: https://www.youtube.com/@paintscout
Facebook: https://www.facebook.com/paintscout/
TikTok: https://www.tiktok.com/@paintscout
36 min
September 16 From $1.3M to $9M: Building a Sales System That Scales // Brad Ellison
What does it actually take to build a sales team that can scale a painting business?
Brad Ellison joins Michael Murray and Jon Bryant to break down the sales system that helped his company grow rapidly, from launching in 2022 to expecting around $9M in revenue.
Brad shares how he built a repeatable sales process, why he hires for communication and coachability over painting experience, how he trains new salespeople in just two weeks, and why systemization has been so important to growing beyond the “Brad Ellison show.”
They also dive into lead generation, marketing spend, follow-up, presenting proposals, handling objections without being pushy, and creating a customer experience that builds trust.
This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

Instagram: https://www.instagram.com/paintscout/
YouTube: https://www.youtube.com/@paintscout
Facebook: https://www.facebook.com/paintscout/
TikTok: https://www.tiktok.com/@paintscout
48 min
September 02 Your Competition Matters Less Than You Think
Your competitors are cheaper. So what?

It’s easy to lose a painting job and immediately blame the competition: They were cheaper. They underbid us. The customer only cared about price.

But focusing too much on what other painting contractors are doing could be holding your business back.

In this episode of Price. Sell. Paint., Jon Bryant and Michael Murray break down how painting contractors should actually think about competition, from pricing and positioning to sales, customer experience, and profitability.

They discuss why you shouldn’t base your painting estimates on what competitors charge, how to price based on the business you’re trying to build, and why creating a better customer experience can be far more powerful than trying to be the cheapest painter in your market.

You’ll learn how to differentiate your painting company, communicate your value during the sales process, and compete in a way that makes your business stronger, more profitable, and easier to grow.
This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

Instagram: https://www.instagram.com/paintscout/
YouTube: https://www.youtube.com/@paintscout
Facebook: https://www.facebook.com/paintscout/
TikTok: https://www.tiktok.com/@paintscout
47 min
August 13 $4M in Painting Sales Without Relying on Company Leads // Dave Bryant
What does it take to generate your own opportunities instead of waiting for leads to come in?
In this episode of Price. Sell. Paint., Jon Bryant and Michael Murray sit down with Dave Bryant, a top-performing painting sales rep who sold around $4 million last year and now generates 100% of his own estimates.
Dave shares how he’s built a strong pipeline through relationships, networking, referrals, and consistent business development. He also breaks down his transition from residential to commercial painting, what he’s learned along the way, and why the right relationships can lead to better opportunities.
If you want to rely less on incoming leads and build a pipeline of your own, this episode is packed with practical takeaways.
Interested in learning directly from Dave? He also offers coaching for painting contractors and sales reps. Reach out to him at [email protected] to learn more.
This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

Instagram: https://www.instagram.com/paintscout/
YouTube: https://www.youtube.com/@paintscout
Facebook: https://www.facebook.com/paintscout/
TikTok: https://www.tiktok.com/@paintscout
44 min
July 30 What's Happening in the Painting Industry? // Nick Slavik
What happens when one of the painting industry's most respected contractors joins the podcast?
In this episode, Jon and Michael sit down with Nick Slavik to discuss the trends they're seeing across the industry, including slower spring sales, shifting consumer behavior, pricing pressure, follow-up strategies, and why some painting companies are still thriving despite market uncertainty.
They also share practical advice on improving close rates, handling callbacks, motivating your sales team, and building a business that can adapt to changing conditions.
This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

Instagram: https://www.instagram.com/paintscout/
YouTube: https://www.youtube.com/@paintscout
Facebook: https://www.facebook.com/paintscout/
TikTok: https://www.tiktok.com/@paintscout
58 min
July 16 How to Close More Painting Jobs: The Final Step of the Estimate Process
You’ve built the quote, walked the customer through the project, and now it’s time for the conversation that matters most: presenting the price and asking for the sale.
In this episode of the Price. Sell. Paint. Podcast, Jon and Michael break down the final stage of their estimating process — how to present value, talk about price confidently, handle objections, and create a clear next step with the customer.
A great estimate doesn’t end with sending a quote. It ends with a conversation.
This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

Instagram: https://www.instagram.com/paintscout/
YouTube: https://www.youtube.com/@paintscout
Facebook: https://www.facebook.com/paintscout/
TikTok: https://www.tiktok.com/@paintscout
48 min
June 25 The Client Experience That Wins More Painting Jobs // Jaclyn Rogers
What makes homeowners choose one contractor over another?
In this episode of Price. Sell. Paint., Jon and Michael sit down with Jaclyn Rogers from AI Painting Plus to talk about the client experience that turns estimates into booked jobs.
From building trust and creating smoother sales conversations to simplifying estimates and making customers feel confident in their decision, this episode breaks down the small things that create big results.
This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

Instagram: https://www.instagram.com/paintscout/
YouTube: https://www.youtube.com/@paintscout
Facebook: https://www.facebook.com/paintscout/
TikTok: https://www.tiktok.com/@paintscout
52 min
June 11 Hiring Sales Reps, Higher Margins & Scaling a Painting Business // Justin Georgopoulos
What if the problem isn’t your close rate… it’s your process?
In this episode of Price. Sell. Paint., Jon Bryant and Michael Murray sit down with Justin Georgopoulos, Founder of High Five Painting and Trade Launch, to break down how his team built a high-performing sales system, from hiring and training estimators to creating accountability, improving close rates, and pricing confidently.
They get into:
• Why every estimator starts with self-generated leads
• How to hire and train sales reps
• The door-to-door system powering growth
• Pricing at higher gross profit margins
• Structuring commissions and incentives
• Why most contractors undercharge
• How to think about growth, hiring, and scaling differently
If you're looking to build a more profitable painting business, this episode is packed with tactical takeaways.
This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

Instagram: https://www.instagram.com/paintscout/
YouTube: https://www.youtube.com/@paintscout
Facebook: https://www.facebook.com/paintscout/
TikTok: https://www.tiktok.com/@paintscout
51 min
May 27What to Do During an In-Home Painting Estimate
In this episode of Price. Sell. Paint., Jon and Michael break down exactly what happens during an in-home painting estimate, from the initial walkthrough to gathering scope, building trust, handling pricing conversations, and creating a consultative sales experience that actually wins jobs.
They cover:
How to ask better questions
What homeowners actually want during estimates
Why consultative selling works
How to avoid overwhelming customers
The right way to discuss pricing
Building estimates faster with systems and templates
If you want to close more profitable painting jobs without sounding salesy, this episode is for you.
This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

Instagram: https://www.instagram.com/paintscout/
YouTube: https://www.youtube.com/@paintscout
Facebook: https://www.facebook.com/paintscout/
TikTok: https://www.tiktok.com/@paintscout
1 hr 1 min

About Price. Sell. Paint.

From the publisher's feed

Have you ever had questions about how to price, sell, or produce paint jobs profitably? Jon Bryant & Michael Murray use their combined 30+ years of experience in the painting industry to dig…