In this episode of the Basic Influencer Strategies Podcast, Mike is joined by fellow creator Ben Phair to unpack the strategies, wins, and lessons learned from Amazon Prime Day — and how those takeaways can help you earn more year-round.

We dive deep into why some influencers thrived while others struggled during the sales event, the critical role of advance preparation, and how to create content that actually converts.

Mike and Ben also share their July earnings breakdown, revealing revenue streams from Amazon Onsite, Offsite, and Creator Connections, plus how they’re diversifying their income for stability and growth.

From there, we shift into YouTube growth strategies — covering practical tips for building a channel that drives long-term revenue, increases engagement, and strengthens your brand. You’ll learn how to create content that ranks, craft hooks that keep viewers watching, and use analytics to refine your approach.

We wrap up with actionable Q4 planning tips so you can hit the busiest shopping season fully prepared — from gift guides and product comparisons to content scheduling and collaboration opportunities.

Whether you’re an Amazon Influencer, content creator, or entrepreneur, this episode is packed with insider advice to maximize earnings and scale your business.

🔑 Key Topics in This Episode:

• Lessons from Amazon Prime Day: What worked & what didn’t

• July income breakdown across multiple platforms

• YouTube tips for growth, engagement & monetization

• Creative review techniques that stand out

• Using analytics to refine your strategy

• Building a loyal YouTube community

• Q4 content planning & monetization opportunities

⏱ Timestamps:

00:00 – Introduction & guest welcome

00:51 – Prime Day insights & reflections

08:05 – July earnings breakdown

11:12 – YouTube strategies & offsite earnings

23:53 – Planning content for Q4

24:22 – Fitness channel ideas

24:57 – Creative review techniques

25:24 – YouTube strategies & tips

25:58 – Gift guides & comparisons

26:54 – Maximizing YouTube & Amazon

28:29 – Understanding analytics

30:29 – Creating engaging hooks

33:45 – Building a YouTube community

36:37 – Personal stories & vulnerability

37:03 – The power of raw content

41:38 – Taking risks & growing

43:22 – Networking & support

46:10 – Final thoughts & Q4 preparation

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📩 Contact

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