Uncover the surprising story behind 'Prime', the energy drink powered by renowned influencers Logan Paul and KSI. What started as a bitter rivalry in the boxing ring has morphed into a profitable partnership, netting over $360 million within a mere 13 months. But how did this transition occur? How did these rivals become business partners?

In this episode, we delve into the unexpected journey from boxing adversaries to business collaborators. We discuss how Max Clemons and Trey Steiger, the founders of Congo Brands, strategized to harness the star power of these influencers, leading to the inception of 'Prime'.

However, 'Prime' is more than just a profitable energy drink - it's a source of controversy. We dissect the drink's formulation, questioning its hydration effectiveness and high caffeine content. Is it as hydrating as it claims? Is the caffeine amount overly excessive?

Join us as we unravel the story of 'Prime', a tale of rivalry, alliance, and the allure of influencer marketing in the fast-paced, multi-million dollar world of energy drinks. Tune in to discover the raw truths behind this fizzy phenomenon.