In this episode of the Prime Venture Partners Podcast, Sanjay Swamy hosts Mahesh Joshi, Head of Asia Private Equity at BlueOrchard and author of H.I.T. Investing.

He shares powerful insights on how companies across India and Asia are solving critical problems like:

• Financial inclusion for underserved Kirana stores
• Gender equity in small business finance
• Climate resilience through tech and EV adoption
• Leveraging UPI, DPI, and IndiaStack to scale affordable services

📌 Key themes:

- What HIT investing really means (High Impact + Tech)
- Why India is the perfect testbed for scalable impact
- How founders with deep domain knowledge are creating billion-dollar       outcomes
- ESG vs HIT: The execution gap

📣 Whether you're a startup founder, investor, or policy watcher — this is an essential conversation on the future of purposeful capitalism.

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#ImpactInvesting #HITInvesting #StartupIndia #ClimateTech #TechForGood #FinancialInclusion #ESGInvesting #SocialImpact #FounderStories #MaheshJoshi #BlueOrchard #StartupPodcast #PrimeVenturePartnersPodcast

From “Virat Kohli is the best preparer in the cricket world” to reminding startup leaders of the most important lesson - “Who I am and the results of what I do are different”, our podcast with Paddy Upton has it all!

🎯 What you’ll take away in this full episode with Paddy (mental coach to India’s 2011 World Cup-winning team):

✅ Why startup founders must evolve from individual contributors → captains → coaches
✅ How to build “personal mastery” through unsexy fundamentals
✅ The hidden costs of ego in leadership
✅ Lessons from MS Dhoni & Virat Kohli
✅ Why “success ≠ self-worth” — and how to emotionally detach from outcomes

📌 Episode Timestamp

00:00 – Introduction 

01:46 – What startups & sports have in common

03:46 – Leadership evolution: player → captain → coach

05:46 – Mental fitness: sleep, nutrition & exercise

08:16 – Separating identity from outcomes

12:00 – How to review wins & losses

15:20 – The danger of chasing shiny objects

17:35 – Lessons from Virat Kohli & MS Dhoni

🎧 Whether you’re building a startup, leading a team, or navigating your own mental game—this conversation is for you.

Hosted by Amit Somani!

#PaddyUpton #AmitSomani #Leadership #MentalFitness #Startups #Entrepreneurship #CricketLeadership #MSDhoni #ViratKohli #SelfWorth #PerformancePsychology #IndiaStartups #MindsetMatters #CoachingJourney #PrimeVenturePartnersPodcast 

🎙️ Bala Parthasarathy - Chairman & Co-founder, Freo, Director at People+AI, Senior Adviser, EMK Capital (London) -  joins us for one of our most insightful episodes.

In this full conversation, Bala discusses:
🔹 Snapfish’s dotcom-era growth, crash, and acquisition by HP
🔹 Building Aadhaar from the ground up with Nandan Nilekani
🔹 The truth about raising and deploying venture capital
🔹 What’s broken (and what’s working) in fintech
🔹 The founder's mindset in the age of AI

If you're a founder, investor, or operator, this episode is packed with lessons, stories, and perspective.

📌 Episode Timestamps:
00:00 – Bala’s background & Snapfish origins
03:00 – Dotcom boom, bust & Snapfish acquisition
06:30 – Understanding VC: what founders often get wrong
10:00 – Building Aadhaar at scale with Nandan Nilekani
13:00 – Freo, fintech & operating in regulated markets
16:00 – AI disruption & founder readiness
23:00 – How every function is being reshaped by AI
28:00 – Founder life: balance, energy & playing the long game

📌 Follow us:
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Website: https://primevp.in

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#BalaParthasarathy #Startups #AI #VentureCapital #Aadhaar #FintechIndia #Entrepreneurship  #PrimeVenturePartnersPodcast 

What happens when a techie starts brewing in his garage and ends up building one of India’s most iconic craft beer brands?

Just as refreshing as Geist’s beer, this episode has Narayan Manepally, CEO & Co-founder of Geist Brewing Co., chatting with Sanjay Swamy.  It has all the flavours and ingredients - from sharing his journey as an Intel engineer in the U.S. to innovating and succeeding as a beer entrepreneur.

What you’ll learn:
🍺 How one batch of California Golden Ale changed everything
📜 Why Narayan brewed in Belgium and brought it back to India
📦 The science of building a cold chain for beer
🌳 How Geist Brewing Co.  turned adversity into an open-air beer garden
📈 From 0 to 450+ locations without compromising on quality

Timestamps:
00:00 – Introduction

03:27 – Tech at Intel → Garage Brewing

08:09 – First Brew = The Big Idea

10:08 – “Now They Say: We Love Geist!”

12:42 – What Makes a Beer ‘Craft’?

15:00 – Brewing Abroad When India Said No

18:04 – The 600K Month & Scaling B2B

20:33 – COVID Pivot: Sell to Myself

23:47 – Cold Chain & the Science of Fresh Beer

34:03 – Advice for Founders

📌 Follow us:
LinkedIn: https://www.linkedin.com/company/primevp
Twitter: https://twitter.com/primevp_in
Website: https://primevp.in

🔔 Subscribe for more founder-first content.

#GeistBrewingCo. #CraftBeerMovement #StartupIndia #FounderInsights #EntrepreneurMindset #RegulatoryChallenges #B2BtoB2C #FoodAndBeverageIndustry #ConsumerBranding #ScalingStartups #BootstrappingStories #COVIDPivot #BusinessOfBeer #FounderPodcast #PrimeVenturesPartnersPodcast

What happens when a techie starts brewing in his garage and ends up building one of India’s most iconic craft beer brands?

Just as refreshing as Geist’s beer, this episode has Narayan Manepally, CEO & Co-founder of Geist Brewery, chatting with @Sanjay Swamy.  It has all the flavours and ingredients - from sharing his journey as an Intel engineer in the U.S. to innovating and succeeding as a beer entrepreneur.

What you’ll learn:
🍺 How one batch of California Golden Ale changed everything
📜 Why Narayan brewed in Belgium and brought it back to India
📦 The science of building a cold chain for beer
🌳 How Geist turned adversity into an open-air beer garden
📈 From 0 to 450+ locations without compromising on quality

Timestamps:
00:00 – Introduction

03:27 – Tech at Intel → Garage Brewing

08:09 – First Brew = The Big Idea

10:08 – “Now They Say: We Love Geist!”

12:42 – What Makes a Beer ‘Craft’?

15:00 – Brewing Abroad When India Said No

18:04 – The 600K Month & Scaling B2B

20:33 – COVID Pivot: Sell to Myself

23:47 – Cold Chain & the Science of Fresh Beer

34:03 – Advice for Founders

📌 Follow us:
LinkedIn: https://www.linkedin.com/company/primevp
Twitter: https://twitter.com/primevp_in
Website: https://primevp.in
🔔 Subscribe for more founder-first content.

#GeistBrewery #CraftBeerMovement #StartupIndia #FounderInsights #EntrepreneurMindset #RegulatoryChallenges #B2BtoB2C #FoodAndBeverageIndustry #ConsumerBranding #ScalingStartups #BootstrappingStories #COVIDPivot #BusinessOfBeer #FounderPodcast #PrimeVenturesPartnersPodcast

What happens when a founder builds and exits four companies, including a multi-million-dollar edtech company, before India even started talking about startups?

In this episode, K. Ganesh (Author & Partner at Growth Story) - the man behind BigBasket, Portea, Bluestone, and more breaks down the hard truths, lucky accidents, and pivots that shaped his journey.

🎙️ Hosted by Sanjay Swamy | Prime Venture Partners
📘 Featuring: Mastering Disruption by K. Ganesh

🧠 What you’ll learn:

How he went from engineer to entrepreneur by accident
The pivots that saved his companies during the dotcom crash
The GrowthStory model vs. traditional venture capital
His take on AI, relevance after 60, and learning to reinvent yourself

👉 Don’t just listen - learn, reflect, and share. This is founder wisdom in its purest form.

📌 Follow us:
LinkedIn: https://www.linkedin.com/company/primevp
Twitter: https://twitter.com/primevp_in
Website: https://primevp.in

🔔 Subscribe for more founder-centric content from Prime.

#SerialEntrepreneur #KGanesh #StartupIndia #FounderStories #MasteringDisruption #BuildInIndia #BusinessWisdom #ConsumerTech #VCIndia #PrimeVenturePartnersPodcast

What if your product manager, designer, developer, AND CEO were all AI?

In this game-changing conversation, Xiaoyin Qu, Founder of HeyBoss, joins Pankaj Agarwal (VP @PrimeVP_in) to share how she’s building a startup where software is shipped in minutes, led entirely by AI agents.

Before founding HeyBoss, Xiaoyin was a Product Manager at Facebook and Instagram. Today, she’s scaling her company with support from the OpenAI Startup Fund.

What you’ll learn:
🤖 How HeyBoss evolved from a kids' gaming idea to an AI development agency
👩‍💼 Why Xiaoyin stepped away from day-to-day operations and let “Astra”, their internal AI, lead the team
🧱 The infrastructure behind AI agents that ship full products from a single sentence
📊 Lessons in product design, QA, and customer feedback loops — all powered by AI
🧠 Why “taste,” strategy, and human intuition still matter (and always will)

⏱ Timestamps:
00:00 – Introduction
01:00 – From Stanford MBA dropout to COVID-era startup success
04:30 – Building the first AI-run dev agency
06:40 – Meet Astra: The AI CEO
08:46 – How AI manages product, design, dev & delivery
14:53 – Prioritising quality over speed in an AI world
21:49 – Humans vs. AI: What still needs us?
33:19 – The one human skill AI can’t replace

💡 Key Takeaways:

How to structure teams of AI agents to deliver finished outcomes
Why non-technical founders are a massive unlock for AI-driven products
What the future of work looks like when humans and agents collaborate
Tactical lessons for founders exploring AI-powered SaaS

This is not just a conversation - it’s a first-hand look at where the future is already headed.

📌 Follow us:
LinkedIn: https://www.linkedin.com/company/primevp
Twitter: https://twitter.com/primevp_in
Website: https://primevp.in

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#HeyBossAI #XiaoyinQu #AIStartups #FutureOfWork #ArtificialIntelligence #StartupLeadership #TechInnovation #AIxProduct #AIAgents #PrimePodcast #IndiaStartups #VCInsights #WomenInTech #PrimeVenturePartners

AI is no longer experimental—it's foundational.

In this explosive episode, PrimeVP Founder & Partner Shripati Acharya and Principal Gaurav Ranjan unpack how AI is reshaping B2B software—and what that means for evaluating and investing in early-stage startups.

What you’ll learn:
⚙️ The rise of Enterprise AI and its real-world applications
📈 Prime’s investment thesis in AI-first SaaS startups
🧠 What separates hype from defensible value in AI
🚀 Advice for founders building in vertical SaaS, AI agents, and more

Timestamps:

00:00 – Introduction

02:00 – AI’s impact on startup scaling and team size

03:20 – Faster sales cycles with enterprise AI

07:26 – Will AI unlock India’s SaaS market?

13:36 – Has AI neutralised India’s cost advantage?

20:19 – Models vs APIs: Where’s the real business?

25:52 – Why UI still wins in enterprise software

27:27 – Building moats through workflow depth

34:38 – How to price AI products right

39:43 – Prime’s investment themes in enterprise AI

44:58 – Final thoughts

💡 Key Takeaways:

Where AI is driving real enterprise value today
Prime's active investment thesis in AI + SaaS
The rise of function-specific AI agents across verticals
Shifts in software buying behaviour—from IT to HR budgets

This is your tactical guide to the next generation of enterprise innovation.

📌 Follow us:
LinkedIn: https://www.linkedin.com/company/primevp
Twitter: https://twitter.com/primevp_in
Website: https://primevp.in

🔔 Subscribe for more founder-centric content from Prime

#AIRevolution #EnterpriseAI #SaaSInnovation #FutureOfWork #AIEcosystem #StartupGrowth #FoundersFirst #VCInsights #TechLeadership #AIInvesting #B2BInnovation #IndiaStartups #AIxSaaS #PrimeVenturePartnersPodcast

What’s next in fintech? In this high-signal episode, Sheel Mohnot (GP at @ Better Tomorrow Ventures) shares deep insight into the future of financial services, AI’s impact on SaaS, and how VC is evolving in 2025.

🔍 In Sheel’s candid chat with Sanjay Swamy, You’ll learn:

 • What US fintech can learn from India’s public infrastructure (UPI, DEPA, account aggregation)
 • Why SaaS isn’t dead—but must evolve beyond subscription revenue
 • How Sheel evaluates founder-market fit, velocity, and tenacity
 • The co-lending revolution in India—and why it’s a structural shift
 • Why BTV is betting big on hands-on accelerators and early-stage velocity

📌Timestamps:

 00:00 – Introduction

 01:30 – Sheel’s journey from Pittsburgh to VC

 08:15 – U.S. vs India: Fintech regulation 

 15:30 – Is SaaS dead? The AI disruption

 20:15 – India Stack vs U.S. payments

 27:30 – Can Indian fintech go global?

 30:00 – IPO readiness: India vs U.S.

 34:00 – Will BTV invest in India?

 45:00 – Red flags & founder filters

 50:00 – What gets a “yes” from Sheel

 54:00 – Fintech outlook for 2025

 57:10 – Clubhouse, Bieber & Taco Bell wedding

🔑 Key Takeaways:
✔️ Vertical SaaS is fintech in disguise – and it’s how modern software will scale revenue
✔️ AI is not just augmenting work—it’s replacing it in areas like accounting and underwriting
✔️ Regulation ≠ obstacle – In the U.S., a patchwork system creates an edge for savvy startups
✔️ Early-stage investing is about founder-market fit, and spotting overlooked “superpowers”

📌 Follow us:
LinkedIn: https://www.linkedin.com/company/primevp
Twitter: https://twitter.com/primevp_in
Website: https://primevp.in

#Fintech #SaaS #AI #Startups #VentureCapital #IndiaStack #SheelMohnot #BetterTomorrowVentures #DigitalTransformation #FounderInsights #InvestorInsights #FutureOfFinance #PrimeVenturePartnersPodcast

What happens when creativity meets sharp market insight?

In this episode, Raffic Aslam (ex-Creative Director at Zoho) breaks down the 3 campaigns that defined Zoho’s global marketing playbook:

1️⃣UAE VAT Campaign – A masterclass in cultural targeting that unlocked a new market via a single character: Kutty, the Malayali accountant.
2️⃣ Made in India for the World – A bold declaration of Indian innovation for a global SaaS audience.
3️⃣Super Bowl Ads – Frugal but fierce, this campaign helped Zoho stand out in a sea of enterprise giants.

⏱ Timestamps

00:00 – Introduction

02:15 – The birth of the Zoho logo

06:30 – Why simplicity & color made the logo unforgettable

08:37 – Branding vs. Performance Marketing

14:25 – Campaign 1: UAE VAT Campaign – Meet “Kutty”

20:45 – Lessons from targeting expat accountants

23:02 – Campaign 2: Made in India, Made for the World

27:00 – Building pride in Indian-built software

30:55 – Campaign 3: Zoho’s Super Bowl Ad Strategy

35:10 – How Zoho kept it frugal but memorable

38:00 – Branding advice for SaaS founders

41:20 – Final takeaways for startup marketers

💡 Top Takeaways for Founders & Marketers:
✔️ Go deep, not broad: Hyperlocal targeting can unlock massive markets
✔️ Your logo is a strategy: Visual identity drives brand recall & lowers CAC
✔️ Brand building ≠ media spend: Authentic storytelling beats big budgets

🔔 Subscribe to Prime Podcasts for more insights

🎙 Hosted by Jerome Manuel, Head of Community at PrimeVP

📌 Follow us:
LinkedIn: https://www.linkedin.com/company/primevp
Twitter: https://twitter.com/primevp_in
Website: https://primevp.in

#Zoho #SaaSMarketing #StartupBranding #IndianStartups #MarketingStrategy #B2BMarketing #MadeInIndia #SuperBowlAds #FrugalMarketing #GrowthMindset #PrimeVenturePartnersPodcast