Subrata Mitra, Co-founder and Partner at Accel India and co-author of Down But Not Out, shares what decades of backing Indian startups have taught him about building companies that survive setbacks, adapt through uncertainty and keep going long enough to succeed.

00:00 Introduction

01:01 Why Subrata Wrote Down But Not Out

03:08 The Founder Stories Behind the Book

09:29 The Map, the Compass & “Long-Term Greed”

13:44 What Makes a Founder Resilient?

15:46 How Investors Evaluate Founders

17:21 How Founders Learn, Adapt & Evolve

21:12 The Role of Mentors, Coaches & Family

25:13 Finding Your Mission Beyond Money

27:32 From Generalist to Specialist

30:01 The 2 Things Founders Should Focus On Every Day

30:50 Why Relationships Matter More Than Grades

36:55 Find Your Unique Skills & Double Down

39:08 Why Startup Culture Should Make Room for Joy

43:01 What Subrata Would Tell His Younger Self

44:40 Why No Startup Goes Straight Up & Advice for Young Founders

When Subrata Mitra wrote the first cheque to Flipkart founders Sachin and Binny Bansal, he says a $200 million outcome would have made them happy. Flipkart crossed that milestone so quickly that nobody stopped to treat it as a major marker. It eventually became one of India’s biggest startup success stories.

But the more interesting story is everything that happens before the outcome: ideas that do not work, difficult decisions, founders who have to change, co-founder challenges, unexpected opportunities and the resilience required to stay in the game for 10 to 15 years.

On this episode of the Prime Venture Partners Podcast, Amit Somani sits down with Subrata to discuss the ideas behind his book Down But Not Out, which brings together stories of Indian founders who experienced major setbacks but continued to build. Subrata explains why entrepreneurship is more like a Test match than a T20: you need the stamina to stay long, but you must also recognise the right opportunity and hit the ball when it comes.

The conversation explores what Subrata looks for in founders, why it can take eight to nine months to understand whether a founding team has what it takes, and why the ability to evolve may matter as much as what a founder knows when they start. They also discuss coaching, mentorship, family support, complementary co-founder skills and the transition from being a generalist founder to becoming a more specialised leader as the company grows.

Connect with Subrata Mitra

https://www.linkedin.com/in/subratamitra/

Follow Amit Somani

X (Twitter): https://x.com/amitsomani?lang=en

LinkedIn: https://www.linkedin.com/in/thesomani/

Listen/Watch this podcast on

Spotify:

Apple Podcasts:

Read the transcript for the entire podcast here - https://bit.ly/Prime-Venture-Partners-And-Accel-India

About Prime Venture Partners

Prime Venture Partners is an early-stage venture capital firm backing exceptional founders building category-defining technology companies across SaaS, fintech, AI, healthcare, consumer internet and enterprise software.

Learn more: https://www.primevp.in/

Follow Prime Venture Partners:

LinkedIn: https://www.linkedin.com/company/2780448/admin/dashboard/

X (Twitter): https://x.com/Primevp_in

Instagram: https://www.instagram.com/primevp_in/

Learn more about:

Accel: https://www.accel.com/news/portfolio

#IndianStartups #VentureCapital #StartupInvesting

Piyush Shah, a legendary Indian Founder of 2 Unicorns (InMobi & Glance) shares why India's AI strategy has to look nothing like Silicon Valley's or Beijing's, and what founders should build instead.

00:00 Introduction

00:48 Why the Country That Invents AI Rarely Wins

02:16 US vs China vs India: India's AI Opportunity

03:55 How China Is Winning the AI Race

09:38 AI Startup Ideas for India

12:52 Consumer AI vs Enterprise AI

14:20 Why Consumer AI Can Bankrupt You

16:45 Why Enterprise AI Will Win First

19:57 Distribution Is Still the Biggest Moat

21:43 How AI Startups Should Go to Market

25:14 Physical AI Startup Opportunities

28:37 What US Enterprises Want From AI Startups

32:45 Why Purpose Is a Competitive Moat

35:58 How InMobi Uses AI Internally

37:47 AI Sales, AI Agents & Enterprise Automation

42:16 How Leaders Should Drive AI Adoption

44:50 AI Won't Replace You. Fear Will.

46:09 The Fastest Way to Learn AI

47:32 My AI-Native Chief of Staff

48:52 How AI Changed My Personal Life

52:38 Final Thoughts

Every general purpose technology gets invented once and scaled somewhere else. Germany invented the printing press. Britain built an industry on it. America turned that industry into an economy. Piyush Shah, Co-founder of InMobi and Glance, thinks the same pattern is repeating with AI right now, and he's convinced most founders are drawing the wrong lesson from it.

On this episode of the Prime Venture Partners Podcast, Amit Somani sits down with Piyush to make the case that copying America's invention-first approach or China's industrialisation-first approach would be the wrong move for India entirely. Instead, Piyush lays out what he believes India's real opportunity looks like: not the smartest AI for the world's most sophisticated users, but AI that raises the floor for a billion people who've never had access to a tutor, a doctor, or a financial advisor in their life.

The conversation doesn't stop at strategy. Piyush and Amit get into why consumer AI has a cost problem nobody's fully solved (he calls it inference CAC), why distribution remains the real moat even in an AI-native world, and why "purpose" might be the one advantage that's genuinely hard to copy. Piyush also opens up about how InMobi and Glance have rebuilt themselves around AI internally, and how AI has changed the way he runs his own life, from an 18-year-old AI-native chief of staff to using AI to understand his family's health reports.

If you're building an AI startup, thinking about India's AI strategy, or trying to figure out whether your business model can survive the AI shift, this conversation offers a real framework, not another hype-cycle.

Connect with Piyush Shah

LinkedIn: https://www.linkedin.com/in/piyush-shah-0583412/

Follow Amit Somani

X (Twitter): https://x.com/amitsomani?lang=en

LinkedIn: https://www.linkedin.com/in/thesomani/

About Prime Venture Partners

Prime Venture Partners is an early-stage venture capital firm backing exceptional founders building category-defining technology companies across SaaS, fintech, AI, healthcare, consumer internet and enterprise software.

Learn more: https://www.primevp.in/

Follow Prime Venture Partners:

LinkedIn: https://www.linkedin.com/company/2780448/admin/dashboard/

X (Twitter): https://x.com/Primevp_in

Instagram: https://www.instagram.com/primevp_in/

Learn more about

InMobi: https://www.inmobi.com/

Glance: https://glance.com/?c=BAU&pid=Social_X_bio&shortlink=6md9fteh&source_caller=ui

What You’ll Learn:

00:00 Introduction

02:13 Why Marketing Owns Zero Board KPIs

08:54 There Is No Killer Marketing Campaign

15:41 Why Your First 10 Customers Matter More

24:16 The Biggest GTM Mistake Founders Make

33:48 How AI Is Changing Customer Discovery

43:11 Demand Generation Beats Chasing Leads

53:02 Why Value Wins Over Price

1:02:47 The New Rules of B2B Go-to-Market

1:11:26 Rapid Fire with Alon Waks

Rethink your B2B SaaS GTM strategy from pipeline to persona SpotDraft’s CMO Alon Waks shares the framework behind $100M raised and 450+ customers.

Ask a B2B founder about their killer marketing campaign and most will have an answer ready. Alon Waks will tell you that answer is wrong. There is no killer campaign. There is no one channel. And most of what founders think of as marketing is stuck in one-to-many land when it should be one-to-few.

That is where this conversation starts, and it does not slow down.

Alon is the CMO at SpotDraft, the AI-powered contract lifecycle management platform backed by Vertex, Qualcomm, Prosus, and P&G Invest, now serving customers across the US, UK, and APAC. In this episode with Prime Venture Partners, he opens up the playbook he actually runs day to day:

- How he defines persona versus segment (and why founders keep starting with the wrong one)

- What changes as a company moves from 0 to 1 to 10 to 100

- Why he thinks paid marketing has become a race to the bottom that most founders are still throwing money at.

He also opens up his playbook for B2B influencer marketing, an angle most CMOs will not talk about publicly. He explains why validation has quietly shifted away from Gartner and toward peer-to-peer conversations on Reddit, LinkedIn, and community forums. And for the Indian founders trying to crack the US, he lays out exactly which cities matter, what not to do on outbound, and when to make your first local hire.

Toward the end, Alon gets uncomfortably honest about what marketing actually owns on the board KPI list (spoiler: almost nothing) and why that changes everything about how you should measure your team.

If you are a founder, a marketer, or a CMO building a B2B SaaS GTM strategy from scratch, this is the one to bookmark.

Connect:

Alon Waks on LinkedIn: https://www.linkedin.com/in/alonwaks/

Spotdraft: https://www.spotdraft.com/

Prime Venture Partners: https://www.primevp.in/

Jerome Manuel on LinkedIn: https://www.linkedin.com/in/jeromermanuel/

About Prime Venture Partners:

Prime Venture Partners is an early-stage venture capital firm partnering with exceptional founders building category-defining companies from India.

#GoToMarket #B2BMarketing

Akshayakalpa is known as India’s first certified organic dairy enterprise. But in this conversation, Shashi Kumar makes it clear that the deeper story has always been farming.

In this episode of the Prime Venture Partners Podcast, Jerome Manuel speaks with Shashi Kumar, Founder & CEO of Akshayakalpa, about building at the farm level for 16 years, far away from the usual startup playbook of fast growth, quick scale and easy metrics.

Akshayakalpa began with dairy because farmers needed reliable cash flow. Once that started working, the model expanded into animal care, soil management, manure-making, beekeeping, backyard poultry and diversified farms.

Today, Akshayakalpa is a profitable ₹60-crore-a-month business working with 2,800 farmers, including 1,200 women farmers. Last financial year, the average monthly payout to each farming family was ₹1.28 lakh.

The conversation explores:

• Why Akshayakalpa raised no institutional money for 9 years

• Why Shashi refused to sell investors a hypergrowth story

• How Nithin Kamath invested ₹5 crore in 5 days during the pandemic

• Why 27 people took equity in the company when it was struggling

• Why each cluster takes nearly 7 years to build

• How 2,800 farmers produce what would conventionally need nearly 100,000 farmers

• Why 45,000 customers visited Akshayakalpa farms

• Why premium pricing is a value play

• What founders can learn from building with patience and truth

For founders building in India, this episode is a reminder that every great company does not have to be built by chasing the fastest story.

Some are built by saying the harder thing early, and still finding the right people to believe in it.

Episode Timestamps

00:00 - Introduction

00:38 - What Akshayakalpa is really building

02:06 - Why young people are moving away from farming

10:17 - Making farming economically viable again

15:37 - Scaling through role models, clusters and culture

32:16 - Why Akshayakalpa started with dairy

39:13 - The first 9 years: struggle, frugality and survival

46:02 - Building customer trust through farm visits

48:09 - Why premium pricing is a value play

51:08 - Organic food and the challenge of fundraising in farming

1:15:42 - Investor expectations, Nithin Kamath and long-term capital

1:18:10 - What still keeps Shashi up at night

Subscribe to the Prime Venture Partners Podcast for more conversations with founders building enduring companies in India.

#AgriCapital #FarmEconomics #FoodSystems

India’s UPI moment changed how money moves.

But that may only be the first chapter.

As millions of Indians become comfortable with digital payments, a bigger question is beginning to emerge: how will they save, invest, and build wealth over the next decade?

In this episode of the Prime Venture Partners Podcast, Amit Somani speaks with Ambarish Kenghe, CEO of Angel One, about India’s shift from payment adoption to wealth creation.

From his journey across Google, Myntra, Google Pay, and Angel One, Ambarish has seen India’s digital consumer evolve up close. In this conversation, he talks about what changed after Aadhaar, Jio and UPI, why Indian consumers remain deeply value conscious, how SIPs are becoming a default investing habit, and where the next wave of fintech opportunities may come from.

The conversation also explores:

• Why 2015 became a turning point for India’s digital economy

• How UPI changed everyday money movement for consumers and merchants

• Why India’s wealth creation story still has massive headroom

• What is driving SIP adoption among new investors

• How AI could create a personal CFO or family office like experience for more Indians

• How Angel One is using AI across products, operations and customer education

• Why learning, unlearning and ownership matter when building teams

For founders building in fintech, wealth tech, AI, or consumer products in India, this episode offers a sharp view of where the market has been and where it may be headed next.

👉 Subscribe to the Prime Venture Partners Podcast for more conversations from India’s startup ecosystem.

Episode Timestamps

00:00 - Introduction

02:22 - Why AK came back to India in 2015 after 18 years in Silicon Valley

06:26 - The ₹25 checkbox that Myntra shut down in two hours

09:41 - What UPI changed beyond transaction volumes

11:04 - The Google chef who used to get looted walking home with cash

13:12 - India now has million dollar millionaires. What does that mean for wealth creation.

15:57 - Where Indian retail wealth actually sits: 50% real estate, 15% gold, 15% FDs

16:37 - Equity investing at 5 to 8% in India versus 44 to 45% in the US

17:13 - Only 5% of Angel One users trade F&O exclusively

21:15 - The real opportunity for founders building in India's wealth space

27:30 - The family office for everyone and what agentic AI could make possible

29:35 - How Angel One is using AI today with Ask Angel

35:10 - What AK looks for when hiring: learn, unlearn, ownership

40:58 - The Indian founder worth a billion dollars who spends every Saturday on AI

Long before UPI, smartphones and Aadhaar transformed digital payments in India, mChek was trying to turn mobile phones into wallets.

The vision was ambitious.

The execution was complex.

And the ecosystem was still years away from catching up.

In this episode of the Prime Venture Partners Podcast, Shripati Acharya speaks with Sanjay Swamy, former CEO of mChek and Managing Partner at Prime Venture Partners, about one of India’s earliest attempts at building mobile payments.

They discuss what it feels like to build ahead of the market, the hidden cost of ecosystem dependency, and why timing is often the hardest variable for founders to get right.

The conversation also explores:

• Why being early can sometimes look exactly like being wrong

• How telcos, banks and regulators shaped the mChek journey

• The operational chaos of building fintech in 2006 India

• Why distribution does not always lead to adoption

• What changed between mChek, Paytm and the UPI era

• Why products depending on too many stakeholders are harder to scale

• The difference between having the right idea and having the right timing

If you are building in a market that still feels early, this episode is worth your time.

👉 Subscribe to the Prime Venture Partners Podcast for more conversations from India’s startup ecosystem.

Episode Timestamps

00:00 - Intro

01:07 - “Unsuccessful” vs failed entrepreneurs

02:25 - Why timing is the hardest thing to judge

03:05 - The moment Sanjay saw phones as payment devices

05:40 - India’s telecom ecosystem in 2006

09:49 - The original thesis behind mChek

17:14 - The hidden problems nobody anticipated

27:35 - Building a payments app inside a SIM card

39:00 - The moment Sanjay felt it might not work

44:04 - The biggest lesson for founders

Some founders build solid companies.

A few build something far bigger than what looked reasonable at the time.

What explains that gap?

In this episode of the Prime Venture Partners Podcast, Amit Somani, Managing Partner at Prime Venture Partners, speaks with Dr. Julie Gurner, Executive Performance Coach on the psychology behind exceptional founders.

They get into the self belief, audacity, resilience, and invisible rules that shape how far people go.

The conversation also explores:

• What “maniacal focus” looks like in standout founders

• The imaginary rules that limit what founders build, earn, and pursue

• Why tying your identity to your company can lead to worse decisions

• Why playing to your strengths creates more leverage than trying to do it all

• What AI can and cannot do for leaders and founders

If you are building something and want to understand the mental side of exceptional performance, this episode is worth your time.

👉 Subscribe to the Prime Venture Partners Podcast for more insider stories from India’s startup ecosystem.

Episode Timestamps

00:00 - Intro

00:45 - Dr. Julie’s journey into coaching

02:55 - Key lessons from psychology & prisons

06:11 - Traits of great vs good founders 09:28 – Survivorship bias & real success factors

12:33 - “Imaginary rules” explained

17:34 - How to identify your limiting beliefs

20:32 - Separating identity from your business

25:30 - How great founders pivot

28:34 - Handling tough days as a founder

30:46 - Playing to your strengths

33:41 - Why AI is non-negotiable

41:03 - Final tips & recommendations

👉 Don’t forget to subscribe to the Prime Venture Partners Podcast for more real founder stories and insights from India’s startup ecosystem!

Most people think quick commerce is just about delivering in 10 minutes. But it’s not.

Behind every Blinkit or Zepto order is a tightly run system of dark stores, pick paths, manpower, and real-time execution that has almost no margin for error.

In this episode of the Prime Venture Partners Podcast, Brij Bhushan speaks with Sumit Anand and Rupesh Thakare, co-founders of Inamo, the company building the operational backbone behind India’s quick commerce ecosystem.

They break down what it actually takes to make this work at scale, from stores that process orders in minutes to systems designed for speed, consistency, and precision.

In this conversation:

• What really happens inside a dark store

• Why 10 minute delivery is no longer the real moat

• The economics behind every quick commerce order

• Why platforms are rethinking in-house vs outsourced operations

• Why platforms are rethinking in-house vs outsourced operations

• Why platforms are rethinking in-house vs outsourced operations

👉 Subscribe to the Prime Venture Partners Podcast for more insider stories from India’s startup ecosystem.

Episode Timestamps

00:00 - Introduction to Quick Commerce

01:07 - Guests: Sumit & Rupesh from Inamo

03:36 - How Inamo Started

07:30 - Quick Commerce Growth & COVID Impact

10:45 - Dark Stores & Order Fulfillment Explained

16:24 - Team Size, Attrition & Training

17:57 - Economics & Orders per Dark Store

23:51 - Why Outsourcing Dark Stores Works

30:50 - Differentiation & Scale Advantages

33:09 - Inventory & Demand Management

40:12 - Future of Quick Delivery & Innovations

44:44 - Consolidated Inventory & Seller-Fulfilled Models

46:02 - Market Growth & Long-Tail Opportunities

49:02 - Founders’ Vision for the Next Few Years

👉 Don’t forget to subscribe to the Prime Venture Partners Podcast for more real founder stories and insights from India’s startup ecosystem!

#Startups #Entrepreneurship #FounderJourney #VentureCapital #StartupLessons #Podcast #primeventurepartnerspodcast

In this episode of the Prime Venture Partners Podcast, we speak with Sushant Junnarkar, who shares his raw and honest journey of building and eventually shutting down an early-stage startup.

Sushant takes us through the complete entrepreneurial roller coaster from early traction and funding to competition, pivots, and the tough decision to shut down.

In conversation with Sanjay Swamy, he shares insights on:

• The 3 phases of a startup journey

• Why startups fail beyond just lack of capital

• The funding vs scale dilemma

• Founder challenges and decision-making under pressure

• Key lessons for early-stage entrepreneurs

Timestamps:

00:00 - Introduction

01:08 - Meet Sushant Junnarkar & The Book

02:02 - Sushant’s Background & Career Journey

03:11 - The Online Grocery Startup Idea

04:16 - Breaking Down the Startup Phases

05:46 - Phase 1: Idea, Research & Strategy

09:38 - First Orders & Early Traction

12:35 - Early Growth & Press Coverage

14:34 - Competition Enters the Market

16:22 - Tech Challenges & Moving Beyond Jugaad

17:23 - Phase 3: Funding Challenges Begin

18:30 - Last Attempts to Save the Startup

20:45 - When Founder Motivation Declines

23:06 - Who Should Read It

27:42 - Key Advice: Passion & Product-Market Fit

30:31 - Why Startups Fail: Execution

34:10 - Capital, Competition & Strategy

36:10 - Final Lessons on Entrepreneurship

38:22 - Closing Thoughts

This is a must- watch episode for anyone building or aspiring to build a startup.

👉 Don’t forget to subscribe to the Prime Venture Partners Podcast for more real founder stories and insights from India’s startup ecosystem!

#Startups #Entrepreneurship #FounderJourney #VentureCapital #StartupLessons #Podcast #PrimeVenturePartners

In this episode, the founders of Basil share how they spotted an opportunity in India’s school essentials space and built a design-led brand trusted by over 1.5 lakh families.

After careers at Uber and Amazon, they set out to solve a simple but overlooked problem. Kids' essentials did not have to be boring, low-quality, or purely functional.

We discuss

• Identifying whitespace in consumer categories

• Designing for both children and parents

• Marketplace-led growth

• Building operational depth in hardware

• Lessons for founders building in D2C

This is a must-watch episode for entrepreneurs, founders, and anyone building consumer brands.

Timestamps:

00:00 – Introduction

02:00 – Founders’ Backgrounds

03:00 – Inspiration Behind Basil

04:20 – Explaining Basil to Kids

06:00 – Why Start a Startup

07:00 – Early Product Challenges

08:30 – Market Response & Pricing Insights

11:40 – Design-First Philosophy

13:00 – Manufacturing & Scaling

19:57 – Who Really Buys: Kids vs Parents

22:56 – Designing Products for Children

25:10 – Smart Product Design for Organic Growth

31:05 – Building a Brand That Can’t Be Copied

35:09 – Power of User Observation

40:13 – Amazon-Inspired Processes

45:21 – India’s ₹60,000 Crore Kids Market

45:23 – Building Consumer Love

51:28 – Closing Thoughts

📺 Listen to the full conversation and subscribe to the podcast.

#Basil #D2C #ConsumerBrands #BrandBuilding #Entrepreneurship #Startups #PrimeVenturePartnersPodcast