Print Design Podcast - How to Win with Print in a Digital World

This weeks guests are Jordan and Jeremy from Brethren Design Co. They have been cranking out awesome design work for NFL Athletes, Cannabis Products, Breweries, and even Guy Fieri!

But this episode we are diving into Craft Beer Labels. They have been working with a brewery called Slice Beer Co. for nearly 3 years now and have cranked out well over 50 different label designs for them.

They have experimented with different print techniques, designs, and different label materials.

We dive into 6 different labels that they designed, the story behind how they came to be, and a little behind the scenes of how it went and the lessons learned. This one is a gem! @brethrendesignco
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Don't miss signing up for the Label Design Course from June 22nd to June 26th at PrintDesignAcademy.com

This weeks guest is Matt Kump. He is a talented Graphic Designer serving the Craft Beer Industry in Vancouver BC. @itskumpy

There are not many projects that can offer the pure creative freedom that comes with designing a Craft Beer label. Sure there are breweries that keep it a bit more mellow and systematic. But the majority just kick down the doors and create some awesome stuff to stand out on the shelf or flex some massive personality.

In this episode, Matt shares with us 5 different craft beer label designs he created for Boombox brewing. Some with raised gloss features, some holographic, and some taking advantage of printing on a metallic label stock to create something incredible.

There is a lot of great stuff in the audio of this but if you want to watch the video of this interview, it's on YouTube (link below) and you can see the labels as we talk about them.

Matt is a tonne of fun to chat with and is putting a lot of great content out for you beer lovers. Check out the links below to his Instagram, Twitch, and Youtube where he puts it all together!

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The Craft Beer Label Design Course 2.0 launches on June 22nd. But if you want to start learning label design before that go to https://www.printdesignacademy.com/

The Links:
Matt Kump Instagram: https://www.instagram.com/itskumpy/
Matt Kump TWITCH: https://www.twitch.tv/itskumpy
Matt Kump YouTube: https://www.youtube.com/channel/UCY4-lc-G3ECkC9xx3vmDWmA?app=desktop
Where designers are becoming experts in Print Design: https://www.printdesignacademy.com/

This weeks guest is Jackson Robinson. He is the Illustrator and Creative behind Kings Wild Project. Makers of the worlds most luxurious playing cards.

This is such a great episode where we get right into where the Kings Wild Project started and the shocking moment that led to a path change for him.

We talk about retro lego box designs including one that was such an impactful experience for Jackson that he went looking for a box to go with the lego set as an adult.

Jackson also shares with us some of the pitfalls with creating large amounts of print, mistakes and reprints. Specifically a Sherlock Holmes-style deck of cards that ended up being a $16,000 reprint. Ouch.

Then we get into the magic of creating their best-selling deck of cards. The jaw-dropping Legal Tender V2 deck that includes superfine holographic foil details to make this deck just stand out like mad!

You can see the incredible card decks they are creating at KingsWildProject and you can watch his live stream most mornings around 5:30am EST on his Instagram @kingswildproject


Do you want to start doing print design? Check out the links below.
Print Design Academy - Where we teach designers to be experts in print.
Print Design Academy YouTube - More print talk and education.
The Quickie Podcast - Interviews with Graphic Designers.

This weeks guest is Todd Bennett. He is the co-founder of Open Road Ski company who is the publishers of this incredible book.

The story goes a little bit like this.... Todd was checking out some ski mountains a few years ago and noticed something. Nearly every ski mountain map he has seen looks very similar, they must be all by the same person.

Well, a little bit of digging later and he found out that a gentleman by the name of James Niehues was the illustrator and artist behind hundreds of them across North America and beyond and his story has never been told!

That was the mission. Todd shares with us how the book came to be, how the Kickstarter project exceeded all expectations, how they found a printer in Italy to tackle this monster project and all the details in between! Even the gut punches of worry and stress along the way.

This is a great story about how great work is put together and put out in the world for all to enjoy and what it takes from idea to physical product!

Check out the book at openroadski.com

This weeks guest is Ben Barry. He is a freelance Visual Designer currently in Portland OR. Ben was also one of the first Communication Designers to join Facebook in the early days and is the Co-Founder of Facebooks Analog Research Lab.

During this episode we do a deep dive into two book projects. The first one is a different perspective on a book I talked about back in Episode 25 with Tim Belonax. This booklet had a tight timeline, a team working on it, and loads of special print effects.

The second project we talk about is for Airbnb about a very special home in Japan.  The Yoshino Cedar House. Much like the home in which it is about, the booklet was very well thought out, put together over a longer period of time, and uses incredible materials.

This is a great conversation between two huge fans of print and the experiences you can create with the print medium. 

To learn more about Ben Barry you can find him on Instagram @benbarry, or at his website. BenBarry.com

This weeks guest is Mike Nicholls. He is an illustrator, artist, and the Founder of a publication with purpose called UMBER. @thisisumber

In this episode we talk about the story of how Mike moved to Switzerland because of Helvetica and how he has always been a fan of publications and editorial design. We talk about his rad first business card, some early t-shirt designs he created, and a project that he called the Visual Mixtape for what became UMBER. 

The deep dive on this episode is into the publication UMBER. We talk about how it came to be, the meaning and purpose behind it, the kickstarter campaign that launched it, and how the color and paper choices for the magazine bring it to life. 

This is such a great conversation where you have two 'print nerds' talking about creating awesome tangible design experiences for people. A gem of a conversation!

This weeks guest is Mike Guite. He is a Graphic Designer working at Ultra Creative out of Minneapolis MN. I have now had 5 designers from the talented team at Ultra Creative and the packaging work that comes out of that shop is incredible. The deep dive project on this episode is no different.

Our deep-dive project today is their Blank Space Christmas Chocolate Box. Each year they design a brilliant customer experience packaging piece to show appreciation and give chocolates away to their clients. This one used great papers from @neenahpaper and @mohawkpaper to create a space-themed unboxing experience.

They also worked in foil stamping, blind embossing, and printed with only 1 color of ink while using the colored papers to help enhance the design. Brilliant!

You can find some photos of this piece on our Instagram @printdesign_academy but it is tough to do this one justice in still photos.

Get into this awesome episode and hear all about this great packaging project and Mike's love for design, print, and packaging. @ultra_creative
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The Craft Beer Label Course launches on March 2nd. Find out more here: https://www.printdesignacademy.com/

This week we are talking Spirit Label Design with Chris Porter from Creative Punch Marketing Group out of Memphis TN.

We do a deep dive into the Rye and Bourbon labels his team rebranded and produced new labels for. They are incredibly detailed labels with so much that went into them. My favorite part was when he tells us about the local musician created a guitar 'lick for one of the products and how a part of that ended up on the label! Pretty awesome.

We also talk about his journey to the design field and how he used to collect magazines and catalogs. Chris and I also talk about the power of print and how it creates trust and legitimacy for a brand or product. He also shares with us the 100th anniversary poster project he was a part of and why it was such a great experience.

Thoroughly enjoyed this chat with Chris and I know you will get tonnes of value out of his stories. Check out our Instagram for photos of the spirits labels we talk about in this episode.

CLICK HERE FOR THE PRINT DESIGN ACADEMY INSTAGRAM.  

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CRAFT BEER LABEL DESIGN COURSE: https://www.printdesignacademy.com/

Do you want to start doing print design? Check out the links below.
Print Design Academy - Where we teach designers to be experts in print.
Print Design Academy YouTube - More print talk and education.
The Quickie Podcast - Interviews with Graphic Designers.

This weeks guests are Mackenzie and Ron from Macaroni Creative out of Queens, NY.

In this episode we are deep-diving into the pouch packaging for Bare Bones Bone Broth. Ron and Mackenzie tell us about how this customer and packaging project came to be and some of the challenges they had to tackle along the way. From having printers on the other side of the country to trying to match brand colours across different print mediums, we really get into it.

We talk about their individual paths that led to Macaroni Creative as well as the first-ever print projects they were a part of. One of my favorite parts of these episodes is the part about their earliest memory of print or packaging. That one printed thing they remember being really excited about as a kid.

I had a great time nerding out about print and packaging with these two talented creatives. You'll really dig this one! @macaroni_creative
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Craft Beer Label Guide - A deep dive into 5 label/shrink sleeve designs and how they were produced. Check it out at PrintDesignAcademy.com

Do you want to start doing print design? Check out the links below.
Print Design Academy - Where we teach designers to be experts in print.
Print Design Academy YouTube - More print talk and education.
The Quickie Podcast - Interviews with Graphic Designers.

If you want to learn more about graphic design for print, go to printdesignacademy.com

This week it's a solo episode and I'm talking Craft Beer Labels and Shrink Sleeves. I'm sharing the different types of print for labels and shrink sleeves, talking bottle decoration beyond just the label or shrink sleeve, and how to hack the process to create foil and metallic effects without using any metallic ink or foil! Boom.

I also briefly mention that I have something exciting coming in the new year for you designers looking to get more into craft beer label or shrink sleeve print. If that is you, hit me up on IG for a tiny bit more info.

Enjoy!

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Do you want to start doing print design? Check out the links below.
 Print Design Academy - Where we teach designers to be experts in print.
Print Design Academy YouTube - More print talk and education.
The Quickie Podcast - Interviews with Graphic Designers.