In this episode of Behind The Print, we’re joined by Jeff Hershberger, Training Lead at DecoCrete Supply, to explore how a company that began in a basement has grown into a cornerstone of the decorative concrete industry. From training DIYers and professionals to manufacturing their own concrete tools, DecoCrete is driven by innovation, community, and hands-on education.

Jeff walks us through the company's humble beginnings, the evolution of decorative concrete, and how DecoCrete stays adaptable in a fast-changing industry. We also dive into the power of storytelling, social media, and of course—print—as tools to help connect with customers and support their journey from curious learners to concrete pros.

From Basement to Industry Leader

Learn how DecoCrete Supply grew from a single store to a multi-location hub for contractors, DIYers, and concrete creatives.

Print as a Practical & Visual Tool

From in-person training guides to full product catalogs and pattern brochures, print helps make complex concrete choices clear, inspiring, and accessible.

The Power of Education & Connection

Discover how DecoCrete’s small classes, hands-on demos, and career day programs build a stronger, more passionate decorative concrete community.

Why GFRC is Changing the Game

Jeff breaks down the potential of glass fiber reinforced concrete and why it’s opening up a whole new world of creative, durable, and lightweight designs.

Customer Stories that Inspire

Hear about the flower farmer who transformed his career after one DecoCrete class—and the Cleveland Cavaliers’ team shop featuring their epoxy floor coating.

• Adaptability is key – The concrete industry moves fast. Growth requires a willingness to experiment and evolve.
• Print builds confidence – From catalogs to client-facing tools, physical materials help customers understand options and make decisions.
• Support sets you apart – Personalized service, real human connection, and contractor-to-contractor understanding make all the difference.

Connect with DecoCrete Supply

Website: decocretesupply.com (for store & training info)

Manufacturing site: decocrete.com

YouTube: @DecoCreteTV

Social Media: @DecoCrete on Facebook, TikTok & more

Want to elevate your print game like DecoCrete? Order your free sample pack at PrintingCenterUSA.com and discover how custom printing can support your story.

Thanks for listening to Behind The Print. Until next time—keep learning, stay inspired, and remember, there’s always more to discover behind the print.

In this episode of Behind The Print, we’re joined by Tim Malette and Saloni Mahapatra from GenTent, the creators of the world’s first portable generator tent. Designed to protect generators from rain, snow, and wind, GenTent was born from real need during a devastating ice storm—and has grown into a brand trusted by homeowners and manufacturers alike.

We talk about the early days of innovation, the importance of safety standards, and how GenTent uses print to educate, promote, and personalize their products for trade shows, OEM partners, and direct customers. From smart marketing strategies to a strong company culture built on ethical business practices, GenTent is blazing a trail in the portable power space—and printing plays a powerful part in their story.

The GenTent Origin Story

How a severe ice storm and a generator manual sparked the creation of a life-saving, weatherproof innovation.

Print as a Marketing and Sales Tool

From trade show materials to personalized palm cards and safety guides, print helps GenTent create clarity and connection at every customer touchpoint.

Standing Out in a Crowded Market

Saloni shares how GenTent competes with over 30 similar products on Amazon by leaning into product quality, customer service, and safety-first messaging.

Innovation, Testing, and Safety Standards

Tim breaks down GenTent’s rigorous testing process and why sourcing certified materials is essential for protecting lives.

Philanthropy and Vision

The team’s dream to expand their disaster relief efforts and make generator safety accessible to more vulnerable communities.

• Print makes complex products simple – A well-designed one-pager or custom mock-up can do the work of a full demo.
• Ethical business is scalable – GenTent proves that safety and success can go hand-in-hand.
• Differentiate through your mission – When your product is part of a bigger purpose, customers feel it.

Connect with GenTent

Website: GenTent.com

Instagram & Facebook: @GenTent

TikTok: @GenTentSafetyCanopies

Want to bring your ideas to life with print? Order your free sample pack at PrintingCenterUSA.com to explore how custom printing can amplify your message.

Thanks for tuning in to Behind The Print. Until next time—keep creating, stay curious, and remember: there’s always more to discover behind the print.

In this episode of Behind The Print, we’re joined by Archie from AR Design Group LLC, a creative studio specializing in architectural design, branding, and innovative print materials. Archie shares how his team brings bold ideas to life—from concept to execution—while using print as a key part of their visual storytelling process.

Key Topics Covered

Bringing Vision to Life Through Design

Hear how AR Design Group helps clients turn their spaces and ideas into impactful, cohesive designs with a strong creative voice.

The Role of Print in Branding

Explore how Archie uses printed materials—like brochures, signage, and presentation tools—to elevate client experiences and communicate a brand’s essence.

Creative Problem Solving & Collaboration

Get insight into how AR Design Group works with clients to overcome challenges, stay flexible, and build lasting creative partnerships.

Why Print Still Matters

Archie shares why high-quality printed design is still a powerful and tangible tool in an increasingly digital world.

Want to bring your ideas to life with print? Order your sample pack today at PrintingCenterUSA.com to explore how custom printing can amplify your message.

Thanks for tuning in to Behind The Print. Until next time, stay creative and keep pushing the boundaries of what’s possible.

In this episode of Behind The Print, we’re joined by Nadine Levitt, founder of My Mama Says. With a deep passion for education, emotional intelligence, and child development, Nadine has dedicated her career to empowering children with the tools they need to understand and manage their emotions. From innovative educational resources to utilizing print as a key teaching tool, Nadine shares how My Mama Says is transforming emotional learning for kids—and why print plays a vital role in spreading her message.

Key Topics Covered

The My Mama Says Story

Discover how Nadine’s background in music, education, and emotional intelligence led her to create My Mama Says. Learn how her passion for empowering children inspired the development of engaging books and resources designed to foster emotional awareness and resilience.

Print as a Key Educational & Marketing Tool

Explore how My Mama Says utilizes printed materials—from beautifully illustrated children’s books and activity guides to classroom resources and event materials—to support parents and educators in teaching kids about emotions in a fun and accessible way.

Helping Children Navigate Emotions

Learn how My Mama Says’ approach to emotional intelligence provides children with practical tools to understand their feelings, build self-awareness, and communicate effectively. Nadine shares how these lessons create a strong foundation for mental wellness and personal growth.

The Power of Storytelling in Education

Nadine discusses the importance of using engaging stories to teach kids about complex topics like emotions, relationships, and mindfulness. Discover how My Mama Says makes learning about feelings interactive and relatable for young minds.

Overcoming Challenges

From writing and publishing to distributing books and expanding her reach, Nadine shares the hurdles she has faced in building My Mama Says and the strategies she has used to navigate them.

Top Takeaways for Parents, Educators & Child Advocates

Emotional Intelligence is Essential

Teaching children how to understand and express emotions sets them up for success in relationships, learning, and personal development.

Print is a Powerful Teaching Tool

High-quality printed materials provide engaging, tangible resources that help children and educators explore emotional intelligence through stories and activities.

Learning Should Be Fun

Using creativity, storytelling, and interactive activities makes emotional education accessible and enjoyable for kids.

Passion Fuels Innovation

Launching a mission-driven brand requires dedication and adaptability. Nadine’s journey shows how creativity, persistence, and a strong vision can make a lasting impact.

Connect with My Mama Says

Website: MyMamaSays.com

Social Media: @MyMamaSays on Instagram & Facebook

Want to bring your ideas to life with print? Order your sample pack today at PrintingCenterUSA.com to explore how custom printing can amplify your message.

Thank you for joining us on this episode of Behind The Print. Until next time, keep creating, stay inspired, and remember—there’s always more to discover behind the print.

In this episode of Behind The Print, we’re joined by Ashley Brichter, founder of Birthsmarter. With a deep passion for education, inclusivity, and empowerment, Ashley has dedicated her career to revolutionizing the way people prepare for childbirth and early parenthood. From equipping parents with practical tools to utilizing print as a key educational resource, Ashley shares how Birthsmarter is reshaping the conversation around birth—and why print plays a vital role in spreading her message.

Key Topics Covered

The Birthsmarter Story Discover how Ashley’s background in childbirth education and advocacy led her to create Birthsmarter. Learn how her passion for supporting expectant parents inspired the development of modern, judgment-free prenatal education designed to empower families with confidence and knowledge.

Print as a Key Educational & Marketing Tool Explore how Birthsmarter utilizes printed materials—from course workbooks and informational guides to outreach materials and event resources—to support parents in making informed decisions about childbirth and postpartum care.

Empowering Parents Through Knowledge Learn how Birthsmarter’s evidence-based curriculum provides accessible, practical, and inclusive education for parents-to-be. Ashley shares how the program addresses everything from labor preparation to postpartum recovery and newborn care.

Advocating for Informed Decision-Making Ashley discusses the importance of providing expectant parents with balanced, evidence-based information, helping them navigate healthcare systems and make choices that best suit their families.

Overcoming Challenges From launching a startup to expanding services and reaching more families, Ashley shares the hurdles she has faced in growing Birthsmarter and the strategies she has used to navigate them.

Top Takeaways for Expectant Parents & Birth Advocates

Education Empowers Families Comprehensive, inclusive childbirth education helps parents feel confident, prepared, and supported through pregnancy, birth, and early parenthood.

Print is a Powerful Educational Too lHigh-quality printed materials provide clear, accessible resources for parents, offering valuable information they can reference throughout their journey.

Inclusivity Matters Modern prenatal education should be accessible, inclusive, and adaptable to the diverse needs of families.

Passion Fuels Innovation Launching a mission-driven business requires resilience and adaptability. Ashley’s journey shows how dedication, creativity, and a strong vision can create lasting impact.

Connect with Birthsmarter Website: Birthsmarter.comSocial Media: @Birthsmarter on Instagram & Facebook

Want to bring your ideas to life with print? Order your sample pack today at PrintingCenterUSA.com to explore how custom printing can amplify your message.

Thank you for joining us on this episode of Behind The Print. Until next time, keep creating, stay inspired, and remember—there’s always more to discover behind the print.

In this episode of Behind The Print, we’re joined by Sylvia Medina, founder of Green Kids Club. With a deep passion for conservation, education, and storytelling, Sylvia has dedicated her career to teaching children about environmental stewardship through engaging books and initiatives. From inspiring young minds to take action for wildlife to utilizing print as a powerful educational tool, Sylvia shares how Green Kids Club is making a lasting impact—and why print plays a vital role in spreading her message.

Key Topics Covered

The Green Kids Club Story

Discover how Sylvia’s background in environmental engineering and conservation led her to create Green Kids Club. Learn how her passion for wildlife and sustainability inspired a series of children’s books that educate and empower young readers to become environmental advocates.

Print as a Key Educational & Marketing Tool

Explore how Green Kids Club utilizes printed materials—from beautifully illustrated children’s books and educational pamphlets to outreach materials and event displays—to spread awareness about conservation and engage young readers with impactful storytelling.

Inspiring Future Generations Through Storytelling

Learn how Green Kids Club’s engaging books introduce children to global environmental challenges in a way that is fun, accessible, and inspiring. Sylvia shares how stories about wildlife and ecosystems encourage kids to become active participants in protecting the planet.

Sustainability & Environmental Advocacy

Sylvia discusses the importance of educating children about conservation and how storytelling can be a powerful tool for change. Discover how Green Kids Club partners with wildlife organizations and conservationists to spread awareness and promote action.

Overcoming Challenges

From writing and publishing to distributing books and growing an audience, Sylvia shares the hurdles she has faced in building Green Kids Club and the strategies she has used to navigate them.

Top Takeaways for Educators, Parents & Conservation Advocates

Storytelling Drives Change

Well-crafted narratives help children understand complex environmental issues and encourage them to become champions for wildlife conservation.

Print is a Powerful Educational Tool

High-quality printed materials play a crucial role in environmental education, providing engaging, tangible resources for young readers, parents, and educators.

Education Starts Young

Teaching kids about sustainability from an early age fosters a lifelong love for the planet and a commitment to protecting it.

Passion Fuels Innovation

Launching a mission-driven brand requires dedication and adaptability. Sylvia’s journey shows how persistence, creativity, and a strong vision can make a real impact.

Connect with Green Kids Club

Website: GreenKidsClub.com

Social Media: @GreenKidsClub on Instagram & Facebook

Want to bring your ideas to life with print? Order your sample pack today at PrintingCenterUSA.com to explore how custom printing can amplify your message.

Thank you for joining us on this episode of Behind The Print. Until next time, keep creating, stay inspired, and remember—there’s always more to discover behind the print.

In this episode of Behind The Print, we’re joined by Zack Fleishman, CEO and co-founder of Shark Wheel. With a passion for innovation, efficiency, and performance, Zack has reimagined the wheel with a patented design that’s changing industries from skateboarding to agriculture. From creating a visually unique and scientifically tested wheel to expanding into industrial applications, Zack shares how Shark Wheel is revolutionizing motion—and why print is key to sharing his vision.

Discover how Zack’s background in professional sports and business led to the creation of Shark Wheel. Learn how the company's unique sine-wave wheel design, inspired by nature, provides better traction, longevity, and efficiency across multiple industries.

Explore how Shark Wheel utilizes printed materials—from trade show displays and product catalogs to marketing brochures—to educate consumers and businesses about the benefits of their revolutionary wheel technology.

Learn how Shark Wheel’s scientifically backed design outperforms traditional wheels by reducing friction, improving handling, and providing superior performance in challenging terrains. Zack explains how the wheel is impacting industries including skateboarding, agriculture, wheelchairs, and industrial transport.

Zack discusses how Shark Wheel has partnered with major brands like Bridgestone Firestone and Samsonite, demonstrating the versatility and effectiveness of the design across multiple fields.

From securing patents to breaking into new markets, Zack shares the obstacles he has faced in scaling Shark Wheel and how persistence, strategic partnerships, and print marketing have played a role in growing the brand.

A fresh take on a traditional product can lead to advancements across multiple sectors, as seen with Shark Wheel’s expansion from skateboarding into agriculture and industrial applications.

High-quality printed materials are essential for educating consumers and businesses, serving as key tools for marketing, branding, and product demonstration at trade shows and retail locations.

A well-engineered product isn’t just different—it must perform better. Shark Wheel’s design has been scientifically tested to improve speed, longevity, and maneuverability.

Bringing a disruptive product to market requires a combination of strong branding, education, and persistence to prove its value and expand into new industries.

Website: SharkWheel.com

Social Media: @SharkWheel on Instagram & Facebook

Want to bring your ideas to life with print? Order your sample pack today at PrintingCenterUSA.com to explore how custom printing can amplify your message.

Thank you for joining us on this episode of Behind The Print. Until next time, keep creating, stay inspired, and remember—there’s always more to discover behind the print.

In this episode of Behind The Print, we’re joined by Tyson Traeger, owner and inventor of Timber Stoves. With a passion for craftsmanship, efficiency, and sustainability, Tyson has redefined outdoor heating and cooking with his innovative wood pellet stoves. From creating an eco-friendly heat source to revolutionizing off-grid cooking, Tyson shares how Timber Stoves is keeping people warm the coolest way possible—and why print is key to spreading his message.

Discover how Tyson’s background in engineering and problem-solving led him to create Timber Stoves. Learn how his passion for efficiency and sustainability inspired the development of a clean-burning, wood-pellet-fueled heating and cooking system that’s changing the game for outdoor enthusiasts.

Explore how Timber Stoves utilizes printed materials—from brochures and instructional guides to trade show displays—to educate customers and retailers about the benefits of wood pellet heating and the RAD cooking system.

Learn how Timber Stoves’ patented design provides an eco-friendly, efficient, and powerful alternative to traditional propane and gas-fueled outdoor stoves. Tyson explains how his products work, why they stand out, and how they’re making warmth and cooking more accessible in remote locations.

Tyson discusses the environmental benefits of using wood pellets, a renewable fuel source created from the remnants of the lumber industry. Discover how Timber Stoves maximizes energy efficiency while minimizing waste.

From product development to manufacturing and marketing, Tyson shares the hurdles he has faced in bringing Timber Stoves to market and scaling the business, as well as the strategies he’s used to navigate them.

Sustainable solutions like Timber Stoves help reduce reliance on fossil fuels while providing powerful, reliable heat and cooking capabilities.

High-quality printed materials play a crucial role in customer education, providing clear product instructions, marketing outreach, and valuable information for retailers and trade show attendees.

A well-designed product doesn’t just work—it works better. Timber Stoves’ unique design enhances heat output, fuel efficiency, and usability for consumers looking for high-performance outdoor gear.

Launching and growing a new product in a competitive industry requires resilience. Tyson’s journey shows how problem-solving, adaptability, and strong branding can make a big impact.

Website: TimberStoves.com

Social Media: @TimberStoves on Instagram & Facebook

Want to bring your ideas to life with print? Order your sample pack today at PrintingCenterUSA.com to explore how custom printing can amplify your message.

Thank you for joining us on this episode of Behind The Print. Until next time, keep creating, stay inspired, and remember—there’s always more to discover behind the print.

Behind The Print: How Martha of The 3 Sisters Design Co. Brings Creativity to Life with Print

In this episode of Behind The Print, we sit down with Martha from The 3 Sisters Design Co., a creative powerhouse known for transforming ideas into stunning, handcrafted designs. As a passionate maker and entrepreneur, Martha shares how she built her brand, the role print plays in her business, and why high-quality printed materials are essential for bringing custom creations to life.

In this episode of Go Girl with Jennifer Murphy, we’re joined by Jennifer Murphy herself—entrepreneur, entertainer, and founder of GoGirl Worldwide. With a passion for inspiring confidence and empowerment, Jennifer shares her journey of building a brand that uplifts women and encourages them to chase their dreams fearlessly. From business ventures to creative storytelling, Jennifer reveals how GoGirl is making waves in entrepreneurship, entertainment, and beyond.