Do you ever get the sense that you’re being monitored on the internet? In this episode, Thomas Domville will demonstrate Apple’s Advanced Tracking and Fingerprinting Protection, a fresh addition to the privacy tools in iOS 17.

Picture this: You click on a link, and all of a sudden, advertisements for that exact product begin to appear everywhere. It’s unsettling, isn’t it? This is the effect of cross-site tracking, powered by concealed IDs within links.

However, there’s no need to worry! Advanced Tracking and Fingerprinting Protection is designed to protect you. It accomplishes this by:

Removing tracking IDs from links: Those crafty “tags” that track your every click? They’re history! Preventing fingerprinting scripts: Advertisers employ cunning code to fingerprint your device and create a unique profile. This feature disrupts their scheme. The greatest aspect? It’s integrated and automatically turned on for private browsing. But if you wish to have more control, here’s how to enable it for all browsing:

Navigate to Settings > Safari. Select Advanced > Advanced Tracking and Fingerprinting Protection. Opt for “All Browsing”. Now, you can browse with assurance. Say goodbye to intrusive ads and the sensation of being scrutinized digitally. It’s just you, the web, and the liberty to discover.