3 Types of Marketing Emails - #265

If you’ve ever thought, “I know I should be emailing my list, but I have no idea what to send…” — this episode is for you. Email marketing is the lowest hanging fruit when it comes to generating leads in the private lending space, and today we’re giving you the exact playbook we use at Hard Money Bankers.

In this episode, Jason and Chris break down the 3 types of email broadcasts that consistently drive deal flow:

1️⃣ Deal Spotlight – Showcase recent (or hypothetical) deals to build trust and credibility 2️⃣ Content Share – Deliver value by sharing educational content your audience cares about 3️⃣ Call to Action – Straightforward asks that drive borrowers to reach out

You’ll hear real-life examples, best practices, and why consistency (we're talking weekly emails minimum!) is the key to staying top of mind with your database — even if it takes 10 years to close a deal with someone on your list!

🔥 Plus: how to repurpose email content for social, how e-commerce brands leverage email to drive 40%+ of their revenue, and tips for building your authority as a lender.

✅ Please like, subscribe, and share! ✅

Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

✔️ Tune in now and watch the full video podcast at www.privatelenderspodcast.com

✔️If you enjoyed this podcast we would appreciate a positive review... https://podcasts.apple.com/us/podcast/private-lenders-podcast/id1476153070

✔️Make sure to check out the #1 Online Community For New and Experienced Private and Hard Money Lenders.. Create your account at www.hardmoneymastermind.com

FOLLOW US ON SOCIAL Get updates or reach out to Get updates on our Social Media Profiles!

✅ Instagram: https://www.instagram.com/hardmoneymastermind/

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Commercial Loan Default - #264

In this episode, we break down a five-year saga involving a major commercial loan default — a rollercoaster story filled with challenges, lessons, and (finally) a successful exit.

Back in March 2020, a borrower with a massive portfolio of commercial real estate reached out to us for liquidity. What followed was a series of 10 loans backed by 15 properties, a mix of strong assets and serious organizational chaos. From high cash flow and minimal leverage to bounced ACHs and missed payments, this story has it all.

We’ll walk you through:

• How we sourced this deal and why it looked “too good to be true” at first

• Why underwriting at a low LTV saved the day

• The challenges of working with a disorganized next-gen ownership group

• How default and foreclosure almost happened (but didn’t)

• The ultimate refi and payoffs that wrapped it all up — five years later

Whether you’re a lender, investor, or just love real estate war stories, this episode gives an inside look at how commercial loan deals can go sideways — and still end well.

🎧 Tune in for all the gritty details and valuable takeaways for private lenders.

✅ Please like, subscribe, and share! ✅

Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

✔️ Tune in now and watch the full video podcast at www.privatelenderspodcast.com

✔️If you enjoyed this podcast we would appreciate a positive review... https://podcasts.apple.com/us/podcast/private-lenders-podcast/id1476153070

✔️Make sure to check out the #1 Online Community For New and Experienced Private and Hard Money Lenders.. Create your account at www.hardmoneymastermind.com

FOLLOW US ON SOCIAL Get updates or reach out to Get updates on our Social Media Profiles!

✅ Instagram: https://www.instagram.com/hardmoneymastermind/

✅ Tiktok: https://www.tiktok.com/@hardmoneymastermind

Paid Traffic Strategies for Hard Money Lending with Shane Powers #263

In this episode of the Private Lenders Podcast, Jason sits down with digital marketing strategist Shane Powers for a deep dive into what’s working right now in digital marketing for private and hard money lenders.

From the shifting performance of Google Ads to the rise of AI-generated content, Shane unpacks the strategies lenders should be focusing on to generate quality leads, build trust, and stay top of mind. They discuss the importance of SEO, educational content, retargeting, and the surprising ways you can repurpose content you already have.

What you’ll learn:

• Why PPC results are changing and what to do about it

• How to use AI tools effectively without sounding robotic

• Lead nurturing tactics that actually work

• Content ideas that boost visibility and credibility

• The value of long-term brand building over quick wins

Whether you're looking to sharpen your current marketing strategy or just getting started, this episode is full of practical insights tailored to the lending space.

✅ Please like, subscribe, and share! ✅

Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

✔️ Tune in now and watch the full video podcast at www.privatelenderspodcast.com

✔️If you enjoyed this podcast we would appreciate a positive review... https://podcasts.apple.com/us/podcast/private-lenders-podcast/id1476153070

✔️Make sure to check out the #1 Online Community For New and Experienced Private and Hard Money Lenders.. Create your account at www.hardmoneymastermind.com

FOLLOW US ON SOCIAL Get updates or reach out to Get updates on our Social Media Profiles!

✅ Instagram: https://www.instagram.com/hardmoneymastermind/

✅ Tiktok: https://www.tiktok.com/@hardmoneymastermind

Proactive Approach to Closing More Deals - #262

In today's episode, we're breaking down why being proactive is the key to closing more deals in 2024. The market has shifted, and simply waiting for deals to fall into your lap isn't enough. To succeed, you need to take control of the lending process, build strong relationships, and keep the momentum going from the first call to the closing table.

🚀 Key Takeaways: ✅ Stop relying on email—get on the phone and build real connections. ✅ Always schedule the next step before ending a call—never leave it open-ended. ✅ Take control of the process by securing small commitments early. ✅ Speed matters—quick follow-ups show borrowers you can close fast. ✅ Use strategic follow-ups to keep deals moving forward and weed out time-wasters.

The bottom line? Deals don’t close themselves. Whether it’s getting a commitment over the phone, securing an inspection fee, or keeping a detailed follow-up system, taking a proactive approach will help you convert more leads into real deals.

✅ Please like, subscribe, and share! ✅

Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

✔️ Tune in now and watch the full video podcast at www.privatelenderspodcast.com

✔️If you enjoyed this podcast we would appreciate a positive review... https://podcasts.apple.com/us/podcast/private-lenders-podcast/id1476153070

✔️Make sure to check out the #1 Online Community For New and Experienced Private and Hard Money Lenders.. Create your account at www.hardmoneymastermind.com

FOLLOW US ON SOCIAL Get updates or reach out to Get updates on our Social Media Profiles!

✅ Instagram: https://www.instagram.com/hardmoneymastermind/

✅ Tiktok: https://www.tiktok.com/@hardmoneymastermind

How to Adjust Your Style for Different Personality Types - #261

Effective communication is key in private lending, but what works for one borrower or investor might not work for another. In this episode, we’re breaking down how to adapt your communication style to different personality types—whether you're dealing with a fast-moving, no-nonsense borrower or an investor who wants every detail in writing.

We’ll share real-life examples of borrowers who never answer emails (but always get the deal done), deep-dive investors who need all the data, and the best strategies for making sure deals move forward smoothly. Plus, we’re giving out some pro tips to help you build better relationships and close more deals.

🔹 Why personality clashes happen (and how to avoid them) 🔹 The best way to communicate with different borrower types 🔹 How to tailor your approach to investors 🔹 Real-world examples of communication wins (and struggles)

If you're in the lending game, you need to know this. Don’t miss out—hit play and start mastering the art of adapting!

✅ Please like, subscribe, and share! ✅

Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

✔️ Tune in now and watch the full video podcast at www.privatelenderspodcast.com

✔️If you enjoyed this podcast we would appreciate a positive review... https://podcasts.apple.com/us/podcast/private-lenders-podcast/id1476153070

✔️Make sure to check out the #1 Online Community For New and Experienced Private and Hard Money Lenders.. Create your account at www.hardmoneymastermind.com

FOLLOW US ON SOCIAL Get updates or reach out to Get updates on our Social Media Profiles!

✅ Instagram: https://www.instagram.com/hardmoneymastermind/

✅ Tiktok: https://www.tiktok.com/@hardmoneymastermind

Pro Tips: Construction Lending | Private Lenders Podcast

Construction lending is a critical part of private lending, but it comes with its own set of risks and challenges. In this episode, we break down the strategies and best practices that help us structure successful construction loans—without unnecessary micromanagement or financial headaches.

📌 What We Cover: ✔️ How we structure construction loans and rehab financing ✔️ The balance between being conservative and being a stickler ✔️ Why we prioritize lending to experienced borrowers with cash reserves ✔️ The importance of quick and efficient draw processing ✔️ The nuances of new construction lending and minimizing risk

We also discuss why institutional lenders often overcomplicate the process, how to avoid getting stuck with unfinished projects, and the importance of keeping things simple for both lenders and borrowers.

If you’re new to private lending or looking to refine your approach, this episode is packed with insights to help you make better lending decisions.

✅ Please like, subscribe, and share! ✅

Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

✔️ Tune in now and watch the full video podcast at www.privatelenderspodcast.com

✔️If you enjoyed this podcast we would appreciate a positive review... https://podcasts.apple.com/us/podcast/private-lenders-podcast/id1476153070

✔️Make sure to check out the #1 Online Community For New and Experienced Private and Hard Money Lenders.. Create your account at www.hardmoneymastermind.com

FOLLOW US ON SOCIAL Get updates or reach out to Get updates on our Social Media Profiles!

✅ Instagram: https://www.instagram.com/hardmoneymastermind/

✅ Tiktok: https://www.tiktok.com/@hardmoneymastermind

Offense vs. Defense - #259

Are you playing offense or defense in your private lending business? In this episode, we break down the difference between growth-focused activities (offense) and transactional tasks (defense)—and why finding the right balance is critical for long-term success.

📌 What You’ll Learn: ✔️ How to structure your day for maximum growth ✔️ Why focusing only on transactions can stall your business ✔️ The importance of consistent marketing and investor relations ✔️ Strategies for maintaining momentum year-round

The biggest trap for lenders? Getting caught up in daily transactions and neglecting business growth. We share our personal strategies for balancing deal flow while continuously building systems, marketing efforts, and long-term success.

🔥 Challenge for You: Carve out at least 2 hours a day for growth activities—whether it's improving your website, refining your investor pitch, or strengthening marketing campaigns. Small, consistent actions lead to massive results.

✅ Please like, subscribe, and share! ✅

Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

✔️ Tune in now and watch the full video podcast at www.privatelenderspodcast.com

✔️If you enjoyed this podcast we would appreciate a positive review... https://podcasts.apple.com/us/podcast/private-lenders-podcast/id1476153070

✔️Make sure to check out the #1 Online Community For New and Experienced Private and Hard Money Lenders.. Create your account at www.hardmoneymastermind.com

FOLLOW US ON SOCIAL Get updates or reach out to Get updates on our Social Media Profiles!

✅ Instagram: https://www.instagram.com/hardmoneymastermind/

✅ Tiktok: https://www.tiktok.com/@hardmoneymastermind

Default Strategy for a Profitable Exit - #258

Defaults happen. And while they can be stressful, they don’t always have to mean a loss. In this episode, we break down a recent default scenario that turned into a profitable exit. From unexpected bankruptcy filings to a trustee-led auction, this case had its fair share of twists and turns—but strategic decision-making ensured a solid payoff in the end.

We’ll cover: ✅ Why defaults are more common than you think ✅ The importance of equity position and deal structure ✅ How bankruptcy can impact foreclosure timelines ✅ Key takeaways for private lenders to protect their investments

Whether you're an experienced private lender or just getting started, this episode is packed with real-world insights to help you navigate defaults wisely.

✅ Please like, subscribe, and share! ✅

Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

✔️ Tune in now and watch the full video podcast at www.privatelenderspodcast.com

✔️If you enjoyed this podcast we would appreciate a positive review... https://podcasts.apple.com/us/podcast/private-lenders-podcast/id1476153070

✔️Make sure to check out the #1 Online Community For New and Experienced Private and Hard Money Lenders.. Create your account at www.hardmoneymastermind.com

FOLLOW US ON SOCIAL Get updates or reach out to Get updates on our Social Media Profiles!

✅ Instagram: https://www.instagram.com/hardmoneymastermind/

✅ Tiktok: https://www.tiktok.com/@hardmoneymastermind

Most Lenders are Really Bad at Closing Loans (This is Your Advantage) - #257

Closing loans should be the easiest part of the lending process—but for most lenders, it's a complete disaster. Whether it's private lending, DSCR, or commercial real estate, missed closing dates are the industry norm. And that presents a huge opportunity for you.

In this episode, we break down why so many lenders fail to close on time and how you can use this to your advantage. We’ll share real-world examples, including how one loan officer built his entire reputation—and a wildly successful career—by simply hitting his closing dates. Plus, we’ll give you the exact sales script to turn hesitant borrowers into long-term clients by emphasizing speed and certainty.

If you want to win more deals, stand out in a crowded market, and build a reputation as the lender who actually delivers, this episode is a must-listen.

🔑 Key Takeaways: ✔ Why most lenders fail to close on time (and how to capitalize on it) ✔ How to use quick closings as a marketing and sales tool ✔ The simple script to convert borrowers who are unsure about your terms ✔ How to position yourself as the go-to lender for reliable closings

Tune in and learn how to leverage one of the biggest weaknesses in the industry to your advantage!

✅ Please like, subscribe, and share! ✅

Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

✔️ Tune in now and watch the full video podcast at www.privatelenderspodcast.com

✔️If you enjoyed this podcast we would appreciate a positive review... https://podcasts.apple.com/us/podcast/private-lenders-podcast/id1476153070

✔️Make sure to check out the #1 Online Community For New and Experienced Private and Hard Money Lenders.. Create your account at www.hardmoneymastermind.com

FOLLOW US ON SOCIAL Get updates or reach out to Get updates on our Social Media Profiles!

✅ Instagram: https://www.instagram.com/hardmoneymastermind/

✅ Tiktok: https://www.tiktok.com/@hardmoneymastermind

Will You Make Money If You Have to Foreclose? 💰🏡

Foreclosure might seem like a straightforward backup plan for private lenders, but reality tells a different story. In this episode, we break down what actually happens when a loan goes into default, from legal processes to unexpected costs and how to strategize for the best possible outcome.

Foreclosing isn’t always a win, but knowing the numbers and potential pitfalls can help you make informed lending decisions. Tune in to learn how to protect your investments and minimize losses!

✅ Please like, subscribe, and share! ✅

Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

✔️ Tune in now and watch the full video podcast at www.privatelenderspodcast.com

✔️If you enjoyed this podcast we would appreciate a positive review... https://podcasts.apple.com/us/podcast/private-lenders-podcast/id1476153070

✔️Make sure to check out the #1 Online Community For New and Experienced Private and Hard Money Lenders.. Create your account at www.hardmoneymastermind.com

FOLLOW US ON SOCIAL Get updates or reach out to Get updates on our Social Media Profiles!

✅ Instagram: https://www.instagram.com/hardmoneymastermind/

✅ Tiktok: https://www.tiktok.com/@hardmoneymastermind