Private Practice Workshop

Yep, it's what it sounds like. In this episode, John slows down and gets real. Sometimes we work hard--too hard--and we become at risk for losing ourselves in the process. Are you overextending yourself in your business or your life? What's going to cause you to finally slow down? Shoutout to Joe Sanok of Practice of the Practice for talking me through some big decisions today, and for being the one to first teach me about how to slow down.

Private Practice Workshop on YouTube--subscribe for weekly videos

Jeff Guenther of The Practice Academy shares his research results from user behavior of his Portland-based counselor directory, and the results are mind-blowing! Included in this episode:

1. Yawning in session
2. Email marketing tips
3. Clients who call vs email
4. Bringing therapy into the modern age
5. Which presenting issues are most searched
6. Which therapeutic approaches are most searched
7. How much clients are willing to pay based on their searches
8. The elements of a more effective profile picture

Jeff is a mental health therapist with over ten years of successful private practice experience. He has been teaching healthcare workers how to acquire more clients through their digital assets since 2005. In 2013, Jeff created Portland's number one mental health directory, consistently ranked first for all important search terms. He recently launched an alternative healthcare directory to serve all other wellness practitioners in the Portland-area.

https://www.therapyden.com/

https://www.thepracticeacademy.com/

Today's podcast sponsor is Unconditional Media, the digital marketing team for therapists. Unconditional Media helps answer the biggest and most stressful question in the minds of every therapist: "how am I going to get more clients?" UM helps you clarify and amplify your message so that more people can find the help they need in you. Get started today with Google AdWords, Search Engine Optimization, or custom website creation today at www.unconditional.media.

Join me and Your Badass Therapy Practice's Laura Long for an at-times-ridiculous conversation about systems in your private practice. Also in this episode:

1. The #1 reason why businesses fail
2. How to know when you need an EHR
3. How to choose an EHR
4. How your EHR can do virtual assistant tasks for you
5. Building a thorough contact form
6. How to make your website feel like a "choose your own adventure"

Laura Long is the creator of YourBadassTherapyPractice.com, where she helps therapists in private practice organize their business systems, streamline their marketing strategies, and fill their practices with loyal clients. Laura is best known for her straight-up, no holds barred approach that often includes humor and...colorful language. You can connect with her through her mailing list, where she distills the secrets of successful entrepreneurs in a way that makes practice-building fun.

www.YourBadassTherapyPractice.com

http://courses.YourBadassTherapyPractice.com

www.facebook.com/YourBadassTherapyPractice

http://unconditional.media/

Everyone tells you that you have to network to be successful in private practice, but is that totally true? Well, if you're going to network, you should do it thoughtfully and strategically! Join me and Abundance Practice Building's Allison Puryear for a fun and informative conversation about how to best promote a practice. Also on this episode:

1. Allison's use of professional video to promote her new service
2. How Allison networked with 90 people in 90 days
3. How to network smarter
4. How to network with reliable referral sources
5. How to play to your strengths

Allison Puryear is an LCSW with a nearly diagnosable obsession with business development. She has started practices in three different states and wants you to know that building a private practice is shockingly doable when you have a plan and support. After retiring her individual consultation services, she opened the Abundance Party, where you can get practice-building help for the cost of a copay. You can download a free private practice checklist to make sure you have your ducks in a row, get weekly private practice tips, listen to the podcast, hop into the free Facebook Group, and get help from Allison and a small group of new, close friends in Abundance Practice-Building Group. Allison is all about helping you gain the confidence and tools you need to succeed.

www.abundancepracticebuilding.com

www.unconditional.media

In this week's episode, learn from Become a Group Guru's Katie Keates May on all things online entrepreneurship. Katie outlines her experience and lessons learned from launching her first online course, building and leveraging an email list, and implementing all the new entrepreneurial knowledge that you learn along the way. Also in this episode:

1. Katie's journey into entrepreneurship
2. How to become a consultant
3. The first online course that Katie launched
4. Email marketing basics
5. Letting subscribers know what to expect
6. How to start an online course
7. Using scarcity and urgency to boost course sales

http://www.becomeagroupguru.com/

www.unconditional.media

Kelly Higdon of Zynnyme/Business Bootcamp is an absolute legend. I met Kelly last summer and she's been one of the most influential people of my life and business this year. Kelly knows business, and she knows marketing. Kelly also has one of those really rare combinations of technical prowess blended with a keen ability for getting to the heart of people and helping them discover their true intentions and their biggest emotional blocks. In this episode, Kelly completely changed the way I think about a therapist's "niche." More in this episode:

1. Kelly's unshakeable trust in her hairdresser
2. How I offended Kelly before we even met
3. Kelly's multi-passionate work life
4. How to drown out the noise and focus deeper on what you're doing
5. Your niche isn't your specialty, your nice is YOU

www.zynnyme.com

www.kellyhigdon.com

Today's podcast is brought to you by Practice Solutions billing. Too many therapists try to do everything involved in keeping a practice running. Doing so keeps you overwhelmed and unable to really grow your business to the level where you know it could be. I trust Practice Solutions with all of my business coaching clients and Private Practice Workshop community members because I know they're in the best hands with Jeremy and his team. Working with Practice Solutions will enable you to step back and focus on the big picture of your practice, going from business operator to true business owner.

https://www.practicesol.com/john

Ok, so this episode is only a *little* bit about aliens. It's really a philosophical, beard stroking chat about all things life, values, and being human. Oh, and private practice. More in this episode:

1. Mystery as a part of life
2. Trauma and disrupted realities
3. Living in a dualistic world
4. Leaning into the anxiety of private practice
5. Starting a private practice isn't for everyone
6. Who owns you? Vs owning your dollar
7. How to make financial decisions
8. The true value of money
9. Money and happiness

This is one of the most unique PPW episodes ever recorded. Do yourself a favor and don't miss it.

John Harrison is a licensed mental health counselor and certified Relational Life Therapist. He has extensive experience working with men while serving as an Army officer, as a therapist at the VA hospital, and as a marriage therapist. He is a proud father of 2 young girls. He owns Life Made Conscious located in Cincinnati, Ohio and is the host of the True Calling Project podcast.

Today's podcast sponsor is Unconditional Media, the digital marketing team for therapists. Unconditional Media helps answer the biggest and most stressful question in the minds of every therapist: "how am I going to get more clients?" UM helps you clarify and amplify your message so that more people can find the help they need in you. Get started today with Google AdWords, Search Engine Optimization, or custom website creation today at www.unconditional.media.

Do you communicate with your clients and your team through Gmail, Google Voice, Grasshopper, or Sideline? How do you store your client contact information and your charts? What is a Business Associate Agreement (BAA), and when do you need one? Learn all this and more in this week's episode featuring Dr. David Craig of Spruce Health. Also in this episode:

1. How Spruce Health came to be
2. David's journey in medicine and technology
3. HIPAA legislation and federal law
4. HIPAA basic terms
5. The 2 sections of HIPAA that you need to know about
6. Why you should be concerned about the security of your client information
7. The #1 thing you need to know about communicating with your clients
8. Can you text and email with your clients without HIPPA risk?

Visit www.sprucehealth.com/ppw for 20% off the Spruce Health platform for PPW listeners only!

Dr. Craig is an emergency medicine physician and Medical Director for Spruce Health. Spruce powers the telemedicine and communications for thousands of practices, and Dr. Craig is an expert in the HIPAA issues faced by modern healthcare organizations. Dr. Craig also directs Spruce Physicians, a telemedicine practice group that has treated tens of thousands of patients over the past three years.

Have you met my favorite Aussie business coach? Jo Muirhead is one of a kind, and talks with us today about the intersection of life and work. Is your business working for you, or are you working tirelessly for your business? More in this episode:

1. Jo's journey and identity as a therapist
2. When and how much time to take off each year
3. How to calculate your time off based on your income goals
4. How to understand your clients better than they understand themselves
5. Jo's personal marketing philosophy

If you haven't already, grab your spot for the FREE upcoming webinar, this Friday November 17th on Getting Google's Attention, One Way or Another. Spots are limited and can be reserved at www.privatepracticeworkshop.com/webinar

ALSO! Don't miss the Holiday Happy Hour, where over 30 private practice experts from all over the world will be loading you up with a belly full of information and business tips for you to take and digest over the holidays. Don't miss it:

http://bit.ly/presentsandparties

https://www.facebook.com/groups/513121182370276/

In this episode, join me and badass practice coach Laura Long for a healthy dose of nonsensical banter, including wearing a sombrero while podcasting, John's experimental facial hair, and Laura's affection for "F-bombs," and websites that don't end in ".com."

More seriously, you can expect to learn about:

1. Copywriting that appeals to the human survival instinct
2. How to write great copy on your own
3. The myth that all marketing is bad
4. Your belief in the product you're selling
5. Laura's favorite marketing book
6. Marketing myths that are holding you back
7. How to get out of "Marketing tactical hell"

Don't miss the FREE PPW webinar coming up November 17th at 12 PM EST: "Getting Google's Attention, One Way or Another."

Limited to 100 spots, reserve yours now at www.privatepracticeworkshop.com/webinar

Laura Long is the creator of YourBadassTherapyPractice.com, where she helps therapists in private practice organize their business systems, streamline their marketing strategies, and fill their practices with loyal clients. Laura is best known for her straight-up, no holds barred approach that often includes humor and...colorful language. You can connect with her through her mailing list, where she distills the secrets of successful entrepreneurs in a way that makes practice-building fun.

www.YourBadassTherapyPractice.com

http://courses.YourBadassTherapyPractice.com

www.facebook.com/YourBadassTherapyPractice