Private Practice Workshop

This week, John answers 1 listener question per day from Monday through Friday. Included in today's episode:

1. The purpose of a landing page
2. The most important elements of a landing page
3. How to choose a landing page platform

Submit your question via Instagram for the chance to be featured on the show!

New episode up tomorrow!

Instagram: @the_john_clarke

This week's episode is the first of its kind for our show: a live coaching session with group practice owner Alycia Burant in the Washington, DC area.

Included in this episode:

1. Alycia's wins, challenges, and action steps
2. How Alycia purchased her group practice
3. Getting started with email marketing
4. Defining her job description and role
5. Conducting her own time study
6. Visioning and planning her business
7. Quick and dirty marketing plan
8. How to manage your email and your time

Apply to work with John:

www.privatepracticeworkshop.com/coaching

Get the free guide on How to Write Web Copy that Converts:

http://privatepracticeworkshop.com/guide

In this episode, John "lets his hair down" again and talks about why he hates the post office. Also included in this episode:

1. Finding your authentic voice
2. How to create genuine content
3. Why you should put yourself first
4. How to not take your business personally

Apply to work with John:

www.privatepracticeworkshop.com/coaching

Get the free guide on How to Write Web Copy that Converts:

http://privatepracticeworkshop.com/guide

Join me and my good friend Kelly Higdon of Zynnyme to learn how to figure out what really matters. More in this episode:

1. Visioning your business and your life
2. Looking at how you serve
3. Identifying what gives you energy
4. Identifying what pisses you off and drains you
5. Figuring out what you're avoiding
6. Automating, delegating, and outsourcing
7. How to deal with negativity
8. How to take critical feedback

Learn more about Kelly at:

www.kellyhigdon.com

www.zynnyme.com

Get the free guide on How to Write Web Copy that Converts:

http://privatepracticeworkshop.com/guide

This week my good friend and private practice expert Joe Sanok joins us to talk all about going from $0 to $100k in private practice. Included in this episode:

1. Developing the right mindset
2. Establishing where you want to be a year from now
3. Niche vs ideal client
4. How to evaluate your market
5. How to integrate your passions
6. Learning how to talk to your ideal client
7. Figuring out the order of things
8. Identifying the multipliers for your practice

Apply for Joe's Next Level Practice group at www.practiceofthepractice.com/invite

Get the free guide on How to Write Web Copy that converts at www.privatepracticeworkshop.com/guide

John shows off his fancy new mic, and then introduces the new Q&A segment of the show by answering 3 listener questions:

1. How do I track my return on investment with Google AdWords? How do I know how many clients we are actually getting from our AdWords clicks?
2. How do I create a marketing plan and a content calendar?
3. How do I promote my anger management book?

Submit your own question to be answered on the show at www.speakpipe.com/ppw

What are Key Performance Indicators (KPIs) and why do you need them? They will absolutely change your business, and will change your life. You'll be better able to instantly check the health of your business, diagnose problems quickly, set and achieve greater goals, and feel more like a true business owner who's in control of their business.

Examples of KPIs for Private Practice:

Clients seen per clinician, total clients seen this week in the practice, total inquiries, total converted, conversion rate, web traffic (users and sessions in Google Analytics), email subscribers, social media followers.

What are you waiting for? Start tracking your KPIs now!

Submit your question for John for a chance to win a FREE copywriting session: www.speakpipe.com/ppw

Your website is your most valuable marketing asset for your business. Are you getting the absolute most out of it? Learn about the essentials of the perfect therapist website in this week's episode, including:

1. Have an impressive logo
2. Choose 2 brand colors and 1-2 fonts
3. Develop a tagline that inspires, excites, or intrigues
4. Write client-centered copy using plain language
5. Include a unified Calls to Action (CTA) on every single page at least 2 times or more

Submit your question for John for a chance to win a FREE copywriting coaching session:

www.speakpipe.com/ppw

Spending hours and hours posting to your business Facebook page and Instagram accounts, but not seeing any new clients as a result? Learn the social media essentials (without the hysteria) in this week's episode, including:

1. Why social media?
2. Where do your clients go?
3. Pick your platforms
4. Create a content calendar and publish consistently
5. Create templates on Canva
6. Use MeetEdgar or outsource your publishing

Submit your question for John for a chance to win a FREE copywriting coaching session:

www.speakpipe.com/ppw

Do you know why you're writing that blog each week? Is anyone out there actually reading it? Learn the essentials of blogging in this episode, including:

1. Why blogging?
2. Define your audience
3. Identify questions your audience commonly asks
4. Create the skeleton of the blog post using clear headlines and lists
5. Include a clear Call to Action (CTA)
6. Batch your writing and publishing and spend no more than 30 minutes per post

Submit your question for John for a chance to win a FREE copywriting coaching session:

www.speakpipe.com/ppw