Private Practice Workshop

John sits down for a solo episode to answer your burning questions. From digital marketing, to referal networks, to grad school, to starting your business, John covers it all.

Links: https://www.privatepracticeworkshop.com/

John sits down with Justin Crawmer, founding partner of Webtek Interactive, an SEO and online marketing agency to discuss what digital marketing is worth investing in for a private practice owner. Justin will share his expertise on the client's journey (how they go from online searching to becoming clients) and how understanding this sequence will convert your digital marketing methods into paying clients.

Bio: Justin Crawmer is the founding partner of Webtek Interactive, an SEO and online marketing agency. Justin is an experienced, results-focused marketing professional, with particular specialization in the healthcare space, and has a deep background in both online business and technical sciences. He has worked in house for Skullcandy, CHG Healthcare Services and consulted with over 300 businesses worldwide.

Website: https://webtek.co/

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

About Lisa: Lisa Haggis helps service-based entrepreneurs position their businesses as one-of-a-kind in their field for higher visibility, impact, and earning potential. Leveraging 18 years of experience in marketing and business strategy, she is committed to cracking the code on what makes a business innately interesting and worth mentioning. (Hint: It begins with having something original to say!) She is the founder of Realize Your Brand, a high-touch business consultancy, and the creator of the Substantial Branding Method -- an approach that transforms your growing business into the legacy-level brand that you uniquely are meant to create.

Checkout Lisa's work here:

Website: https://realizeyourbrand.com/

John sits down with Digital Empathy and remote work expert and author McKenna Sweazey to discuss how to be an effective group practice or private practice owner when managing your team remotely.

About: McKenna Sweazey is a Digital Empathy and remote work expert and author. With a career spent working in global organizations, from corporates to start-ups, managing remote teams around the world, she's refined her communication skills to be as effective in person as from 6,000 miles away. Her book, How to Win Friends and Manage Remotely, is coming this fall from Career Press. She's also currently the VP of Marketing at a data start-up in Silicon Valley.

Find her on LinkedIn or at mckennasweazey.com

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

John sits down with Stephanie Clairmont of The Leveraged Practice to discuss how to use a launch strategy to sell your online program.

About: Stephanie Clairmont, MHSc, is a retired Registered Dietitian, entrepreneur, founder and lead facilitator at The Leveraged Practice. She has been delivering in-person and online education since 2012 to health professionals and health clients and has been a part of national conferences, television shows and online symposiums. After creating 20+ online programs and launching (to-date) over 100+ times, has enrolled over 5000+ students through her programs.

Stephanie is passionate about helping other health practitioners create an online program for their practice. She combines her unique expertise with the best practices and research in online education to help others leverage their experience, see more clients and make a bigger impact on the health of the world.

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

Get connected with Stephanie here:

Free Training: How to Leverage Your 1:1 Services into an Online Program

Socials: @theleveragedpractice

Website: theleveragedpractice.com

Podcast: The Leveraged Practice

John explores marketing stratgy for new and seasoned therapists in private practice with expert Avivit Fisher.

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

Avivit Fisher is the principal of REdD Strategy, a marketing and business consultancy for therapists in private practice. Avivit teaches therapists business skills they didn't learn in grad school. She provides guidance in strategy, process planning, business tools, and marketing so that private practitioners can create a sustainable business advantage.

She spent the first decade of her professional career as a Graphic Designer and later worked as a marketer and a project manager in a corporate environment.

In grad school, Avivit received a degree in Design Management that focused on business sustainability and entrepreneurship.

She is also a content creator, copywriter, and obsessive reader.

Get connected with Avivit here:

Website: https://www.reddstrategy.com/ Weekly Newsletter: https://mentalhealthcaremarketing.com/ Instagram: https://www.instagram.com/avivitfisher/ LinkedIn: https://www.linkedin.com/in/reddstrategy/

John sits down with Miranda Palmer from Zynnyme to talk burnout: how it happens and what we can do to prevent it from happening in the future.

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

Miranda's website: zynnyme.com

John sits down with marketing expert Kelly Fitzgerald to explore exactly how to get the best results possible from your Google My Business listing.

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

Kelly's website: https://savvymarketingservices.com/

John sits down with business coach Racheal Cook from the CEO Collective to learn about her mission to end entrepreneurial poverty.

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

Racheal Cook is on a mission to end entrepreneurial poverty of time, energy, and money for women business owners. She's an MBA-trained business growth strategist, founder of The CEO Collective, the host of the Promote Yourself to CEO Podcast, and a best-selling author. Over the last 16 years, she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes.

Racheal is a sought-after speaker on entrepreneurship, marketing, and productivity and has been featured by Forbes, Business Insider, Entrepreneur Magazine, and Washington Post. Her real passion, though, is supporting purpose-driven women as they implement the strategy, systems, and support to uncomplicate their business so not only do work that makes a difference, but live a life they truly love.

Fun fact: Racheal also has a degree in music performance and almost became a professional french horn player. She launched her first business during her studies and developed the discipline and consistency that every entrepreneur needs.

Racheal's Story

When Racheal found herself at the side of Interstate 95 after a full-blown panic attack, she knew she had to leave the corporate grind of working 80-hour weeks as a business consultant.

Recovering, crying every day, and spending many hours on her mat at a local yoga studio, her yoga teacher asked her for business advice. She then had a lightbulb moment: many women owner-operated businesses do not have access to a strategist like her, but they should!

Then, just 6 months into her new business, Racheal realized that simply leaving her job wasn't going to be enough of a radical shift to end the cycle of burnout she'd been trapped in. She not only discovered she was pregnant with twins, but her doctor put her on bed rest for 4 months!

Suddenly, Racheal couldn't muscle or hustle her way to success. She needed to flip the script on what it took to be successful.

She herself and her business needed all the strategies, productivity, systems and support to get through this phase. She now dedicates herself to supporting other purpose-driven female entrepreneurs to do the same.

John teaches 9 essential vocabulary terms to help therapists in private practice with their financial literacy, including:

1. Asset: anything tangible or intangible that is owned by the business. Or, anything that actively makes you money.
2. Liability: anything that costs or could cost the business money. E.g., accounts payable, wages, taxes, etc. (argument: a house that is not yet paid off is still a liability. Your car is also a liability).
3. Profit and loss/income statement: shows how much the business earned and spent in a given period of time. Demonstrates the viability of your business.
4. Balance sheet: snapshot of the company's worth at any given time
5. Cash flow: money coming in and going out (liquidity)
6. Cash flow projection: helps you plan ahead for future growth as well as risk
7. Revenue: money received from sales
8. Gross profit: revenue minus cost of goods sold (less relevant for us)
9. Net profit/net income: the residual income that a business is left with after paying all expenses

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7