Private Practice Workshop

Today John interviews Kelly Fitzgerald. Kelly is the owner of Savvy Marketing Services. She offers marketing services for therapists. Specializing in optimizing private practice websites to get found on Google and outrank the competition.

Listen to this episode to get all the secrets about SEO for therapists.

Visit Kelly's Website: https://savvymarketingservices.com/

Schedule a Free Consult with Kelly: https://savvymarketingservices.com/free-consultation/

Download SEO Guide for Therapists: https://savvymarketingservices.com/ppw-seo-guide/

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

Patricia Young is a Highly Sensitive therapist (HSP), coach and podcaster. She teaches an online Course to help HSPs discover their superpowers and create meaningful and authentic connections.

In this episode:

1. What it means to be a highly sensitive person
2. How Patricia went from therapist to coach
3. How we are limited as therapists
4. Why being real is so important
5. How Patricia built her business

...and much, much more.

Visit Patricia's website: https://unapologeticallysensitive.com/

Visit the Private Practice Workshop website: https://www.privatepracticeworkshop.com

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

John sits down with brand expert, website designer, and copywriter Deana Ward of Simple and Soulful. Deana shares her wisdom around:

1. Why Squarespace
2. How to write copy that compels
3. How to create your brand
4. How to combine words with visuals
5. The website design process

...and much, much more.

Book: Everybody Writes by Ann Handley: https://amzn.to/2YUrbBn

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

John sits down with internationally known marketing expert Eric Siu of the Marketing School podcast to talk all things business, marketing, and about some of the concepts Eric reveals in his new book, Leveling Up, including:

1. Why every visionary needs a good integrator
2. How the levels in business are like the levels in a video game
3. How to know what level you're on
4. Eric's daily routine for maximum productivity
5. Eric's advice for therapists wanting to scale
6. Eric's advice for therapists wanting to generate passive income

Visit Eric's websites:

• www.levelingup.com
• https://www.singlegrain.com/

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

In this episode, John shares tips and pitfalls of hiring a virtual assistant for your therapy private practice. Included in this episode:

1. John's history with hiring VAs

2. Pitfalls to hiring and working with a VA

3. How to successfully hire and work with a VA

4. How to find a VA and how much to pay them

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

John returns for a solo episode where he outlines the 8 biggest lessons he's learned in 2020, and how he plans to incorporate these lessons into 2021 and beyond. Lessons learned include:

1. Hold your plans loosely
2. Keep sight of the bigger mission
3. Therapists are now more important than EVER before
4. Care for yourself first so that you can care for others
5. Have a cash reserve
6. Be nimble, stay nimble (prepare for ongoing evolution of how therapy is delivered and consumed)
7. Diversify your income streams (examples: courses (including installments), mastermind groups, affiliate revenue (BIG one), VA doing work for other people, etc.)
8. Keep designing your business around the life you want (imagine your perfect day. Example: surf from 7-10 every morning, work 11-5 M-Th, separate days for separate parts of the business, minimal team)

1. The coffee shop story
2. The difference between small, medium, and large group practices
3. Why you need to commit
4. Why you need mission, vision, and values
5. How to get help and avoid failure

John welcomes entrepreneur and co-founder of Freshbooks Mike McDerment to talk about:

1. How he went from accidental founder to over 24 million users
2. The basics of value-based pricing
3. Why people struggle to set their prices
4. Why and how to charge what you're worth

...and much, much more.

Mike's book: https://www.freshbooks.com/assets/other/Breaking-the-Time-Barrier.pdf

Try Freshbooks for free: https://www.freshbooks.com/

Learn more about Fully Booked: www.privatepracticeworkshop.com/getclients

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

John welcomes group practice owner and anti-racism consultant Nathalie Edmond to talk about:

1. Overt and covert racism
2. Surprising examples of White supremacy
3. How becoming an anti-racist organization starts with you
4. Steps to becoming an anti-racist organization
5. Access to services
6. Why the location of your practice matters

...and much, much more.

www.drnatedmond.com

If you are interested in working with John, go here to learn more about our training programs, mastermind groups, and coaching options. www.privatepracticeworkshop.com

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

Free marketing training: www.privatepracticeworkshop.com/getclients

Free email funnel www.privatepracticeworkshop.com/ck

1. Anxiety, depression, addiction, domestic abuse, and suicide are on the rise.
2. Stigma going down as needs go up.
3. How accessibility to therapy is changing.
4. Our new lives online.
5. How therapy itself is changing.
6. How to define your model.
7. How to set yourself up for success during these changing times.

If you are interested in working with John, go here to learn more about our training programs, mastermind groups, and coaching options. www.privatepracticeworkshop.com

Free marketing training: www.privatepracticeworkshop.com/getclients

Free email funnel www.privatepracticeworkshop.com/ck