Private Practice Workshop

Warning: this episode contains profanity. John sits down with San Francisco-based therapist and money expert Tiffany McLain for an open-ended dialogue about:

1. Therapists and money
2. Black Lives Matter
3. The implications of sliding scale
4. Diversity in private practice
5. Examining your own privilege
6. The privilege of being in private practice

...and much, much more.

www.heytiffany.com

If you are interested in working with John, go here to learn more about our training programs, mastermind groups, and coaching options. www.privatepracticeworkshop.com

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

Free marketing training: www.privatepracticeworkshop.com/getclients

Free email funnel www.privatepracticeworkshop.com/ck

In this episode, John sits down with Business Made Human mastermind member Dr. Tara Egan to talk about:

1. How Tara went from school psychology to private practice + parent coaching
2. How publishing books has helped grow Tara's business
3. Scaling through multiple streams of income

Visit Dr. Tara Egan's website: https://www.charlotteparentcoaching.com

If you are interested in working with John, go here to learn more about our training programs, mastermind groups, and coaching options. www.privatepracticeworkshop.com

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

Free email funnel www.privatepracticeworkshop.com/ck

In this episode, John shares five things he's done wrong and five things he's done right in business. He shares the lessons he's learned along the way, and how his vision about business has changed since he decided to become an entrepreneur in 2013.

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

What I have done wrong:

• Took on too much at once
• Failed to set work boundaries
• Didn't learn about managing people
• Charged too little
• Took things personally

What I have done right:

• Read and listened to podcasts covering all areas of business
• Took risks
• Made allies
• Didn't skim on costs
• Got a coach and joined a mastermind group

Book recommendations:

• Blue Ocean Strategy by W. Chan Kim: https://amzn.to/3juaJRe
• Building a StoryBrand by Donald Miller: https://amzn.to/3hsqJkO
• Profit First by Mike Michalowicz: https://amzn.to/3ePqApR
• Clockwork by Mike Michalowicz: https://amzn.to/3fS5xED
• Total Money Makeover by Dave Ramsey: https://amzn.to/3eOQvOx
• The Personal MBA by Josh Kaufman: https://amzn.to/3090wlq

If you are interested in working with me, go here to learn more about our training programs, mastermind groups, and coaching options. www.privatepracticeworkshop.com

Free email funnel www.privatepracticeworkshop.com/ck

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

Covered in this episode:

1. Why you need an email list
2. 3 functions of an email funnel:

• • Collect leads

• • To warm up leads

• • To segment leads

Steal our private practice email funnel for free at the link below

http://www.privatepracticeworkshop.com/ck

In this bonus episode, we revisit the top 2 downloaded episodes of all time of the Private Practice Workshop podcast. Hear from Allison Puryear of Abundance Practice Building on networking to grow your practice, and from Laura Long of Your Badass Therapy Practice on how to master your money.

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

John sits down with seasoned business coach Rich Allen to extract how Rich conceptualizes businesses using the unique metaphor of a bicycle. Also included in this episode:

1. Rich's story of growing up as 1 of 12 siblings
2. Why Rich became a business coach
3. Rich's bicycle metaphor
4. Why you have to have vision
5. Why you have to know your "why"
6. How to lead a team
7. When and who to hire next

Rich's website: https://tourdeprofit.com/

Free Kajabi trial: https://go.privatepracticeworkshop.com/free-kajabi-trial

Free Course Creation Masterclass: https://go.privatepracticeworkshop.com/course-creation-masterclass

In this solo episode, John breaks down in 6 easy steps, how to choose, validate, and build your new business idea such as an online course or membership site, etc. Steps included in this episode:

1. Figure out your north star (money, meaning, etc.)
2. Choose a painful and urgent problem
3. Ask your audience what they want your help with
4. Ask them how they want your help
5. Ask them what they'd pay for it
6. Market and sell your idea before/while you build it
7. Run a beta group, collect feedback, and repeat the process

Degrees of scale: 1-1, 1 to a few, 1 to many.

Free Kajabi trial: https://go.privatepracticeworkshop.com/free-kajabi-trial

Free Course Creation Masterclass: https://go.privatepracticeworkshop.com/course-creation-masterclass

John hits record for another solo, open-ended episode reflecting on what's happened in the past 2 months and what therapists in private practice could expect for the months ahead.

Get the free private practice email funnel: www.privatepracticeworkshop.com/ck

Get the Fully Booked Owner Dashboard at https://privatepracticeworkshop.com/

Sign up for a FREE trial of Spruce's HIPAA-compliant phone and communication system at www.sprucehealth.com/ppw for 20% off your first month when you use the code "PPW20" at checkout.

Private practice owner Jeremy Mast chronicles his experience in growing a fully booked practice and then turning his clinical specialty of treating porn addiction into an online program that scales. Included in this episode:

1. How Jeremy got fully booked
2. Why Jeremy joined Business Made Human®
3. What Jeremy learned in Course Creation Academy
4. How Jeremy got proof of concept for his online program
5. Why every therapist should be building their own online course or membership site right now
6. How he has built and launched his online program

Join Fully Booked by Friday, April 17 at 5 PM EST and get $3,432 in BONUSES: https://go.privatepracticeworkshop.com/fully-booked-training

Join Business Made Human by Friday, April 17 at 5 PM EST and get $3,432 in BONUSES: https://go.privatepracticeworkshop.com/business-made-human

Sign up for a FREE trial of Spruce's HIPAA-compliant phone and communication system at www.sprucehealth.com/ppw for 20% off your first month when you use the code "PPW20" at checkout.

PornFree home page: https://www.pornfree.life/

PornFree FREE webinar: https://www.pornfree.life/registration-page-7a1e658b-d7f0-4ea9-a1ea-ac5f181a13f5

John lays out 6 easy steps to troubleshoot your private practice marketing, including:

1. Set your targets (how many inquiries per week do you need? How long do clients stay on average?)
2. Look at what you're currently doing. Find what's working, and what's not.
3. Double down on what's working, cut out what's not.
4. Learn 2 platforms extremely well.
5. Get off social media and stop listening to therapists who have the same problems you do.
6. Stick to your 2 things until you hit the targets you set.

Join Fully Booked by Friday, April 17 at 5 PM EST and get $3,432 in BONUSES: https://go.privatepracticeworkshop.com/join-fully-booked

Join Business Made Human by Friday, April 17 at 5 PM EST and get $3,432 in BONUSES: https://go.privatepracticeworkshop.com/business-made-human

Sign up for a FREE trial of Spruce's HIPAA-compliant phone and communication system at www.sprucehealth.com/ppw for 20% off your first month when you use the code "PPW20" at checkout.