Private Practice Workshop

John sits down with group practice owner and private practice consultant Gordon Brewer for an open-ended dialogue about all things therapy and private practice. Included in this episode:

1. Embracing our failures and setbacks
2. Why you have to start with why
3. Crafting your vision and mission
4. Dealing with crises
5. Finding your purpose
6. Cultivating gratitude
7. The essential characteristics of the most successful private practice owners

Join Business Made Human by Friday, April 17 at 5 PM EST and get $3,432 in BONUSES: https://go.privatepracticeworkshop.com/business-made-human

Join Fully Booked by Friday, April 17 at 5 PM EST and get $3,432 in BONUSES: https://go.privatepracticeworkshop.com/join-fully-booked

Sign up for a FREE trial of Spruce's HIPAA-compliant phone and communication system at www.sprucehealth.com/ppw for 20% off your first month when you use the code "PPW20" at checkout.

Gordon's website: http://practiceoftherapy.com/

In this solo episode, John breaks down how to build a Business Made Human® in just 6 easy steps including:

1. Start with why (your purpose statement)
2. Establish an endpoint (your mission statement)
3. Map out how you'll get there (your vision statement)
4. Establish your company values
5. Set your ideal income
6. Craft your ideal schedule around your ideal income

Join Business Made Human by Friday, April 10 at 5 PM EST and get $3,432 in BONUSES: https://go.privatepracticeworkshop.com/business-made-human

Join Fully Booked by Friday, April 10 at 5 PM EST and get $3,432 in BONUSES: https://go.privatepracticeworkshop.com/join-fully-booked

Get the free private practice email funnel: www.privatepracticeworkshop.com/ck

Sign up for a FREE trial of Spruce's HIPAA-compliant phone and communication system at www.sprucehealth.com/ppw for 20% off your first month when you use the code "PPW20" at checkout.

In this solo episode, John breaks down exactly how to market your private practice the right way, in just 4 easy steps including:

1. Know your audience
2. Clarify your message (focus on benefits and outcomes)
3. Get paid and organic Google traffic
4. Grow and engage your email list

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

Get the free private practice email funnel: www.privatepracticeworkshop.com/ck

Sign up for a FREE trial of Spruce's HIPAA-compliant phone and communication system at www.sprucehealth.com/ppw for 20% off your first month when you use the code "PPW20" at checkout.

John sits down with expert digital marketer Matt Headland to talk through exactly how you should adjust your marketing for COVID-19/Coronavirus for your therapy private practice.

COVID-19/Coronavirus Resource List:

https://go.privatepracticeworkshop.com/covid-19-therapist-resource-list

Free Course Creation Masterclass: https://go.privatepracticeworkshop.com/course-creation-masterclass

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

Sign up for a FREE trial of Spruce's HIPAA-compliant phone and communication system at www.sprucehealth.com/ppw for 20% off your first month.

Matt Headland's website: www.mattheadlandmedia.com

Included in this episode:

Website

• Add an "update" banner to your website letting people know you're currently all online/telehealth. Link this to an announcement
• Make sure you have an announcement page!
• • Link to helpful sites like the CDC or a relevant blog post from your practice
• Make any necessary forms easy to find and easy to fill out online

Google Ads

• Update existing ads to reflect online therapy/telehealth. Add to the ad copy
• • Make sure landing pages have banner/announcement about telehealth
• Consider adding in an ad group specific to online therapy, but keep in mind you don't want to cross-contaminate your keywords; don't use the same keywords in 2 different ad groups
• Add a Sitelink Extension about Online Therapy

Webinars/Workshops

• Consider hosting guided meditations, support groups, etc. via Zoom. Record and add to website
• • Invite current clients, promote via Facebook

Therapists, we are facing a time of stress and uncertainty as it relates to running a private practice during this pandemic. The bad news is that this is surely to affect your business, if you haven't already. The good news is that there are things you can to mitigate its effects and start planning for your upswing in the near future. Tune in to this special episode to hear mine and Dr. Jeremy Sharp's (of The Testing Psychologist) essential advice and strategies for managing your private practice during the COVID-19/coronavirus pandemic in a live Q&A format, covering topics including:

1. How to establish your priorities and create a plan.
2. 1. Health of you and your family
   2. Your clinicians' health
   3. Your clients' health
   4. Your personal finances
   5. Your business finances
3. Don't make short-term decisions that will have long-term negative impacts.
4. Keep in mind regulations in your area could change at any moment, and could require a lockdown. Consider getting ahead of this.
5. Decide what to do about your office vs online sessions.
   1. Draft a practice notice (in resource guide)
   2. Communicate the plan with your clinicians
   3. Communicate the plan with clients
   4. Inquire about insurance reimbursement codes for service location
6. If you go online:
   1. Choose a platform
   2. 1. Spruce
      2. SimplePractice
      3. Doxy.me
      4. VSee
      5. Zoom
   3. Ensure clinician setting confidentiality
   4. Encourage client setting confidentiality
7. Telehealth best practices:
8. Longer term: have a 3-6 month emergency fund of your expenses + payroll in a business savings or money market account. Do the same for your personal expenses.
9. Build additional revenue streams with your added down time (make use of this time + insulate yourself against this in the future)
10. It will be ok. Reassure yourself, your staff, and your clients. Step up and be a leader.

COVID-19/Coronavirus Resource List:

https://go.privatepracticeworkshop.com/covid-19-therapist-resource-list

Telemental Health Basic Starter Pack:

https://personcenteredtech.com/tmh/starter/

Sign up for a FREE trial of Spruce's HIPAA-compliant phone and communication system at www.sprucehealth.com/ppw for 20% off your first month.

Free Course Creation Masterclass: https://go.privatepracticeworkshop.com/course-creation-masterclass

John sits down with writer, LMFT, former group practice owner, and "simplicity strategist" Chrissy Bensen to talk all things:

1. Why being real is so important to simplifying
2. The carrot that you're dangling over your head
3. Isolation vs community
4. The ugly effects of comparison
5. How to simplify your life and business
6. Why you need to "be seen"
7. Why you need to name your values

https://www.engineer-simplicity.com/

Take the free Business Made Human® personal assessment:

https://go.privatepracticeworkshop.com/personal-assessment

Join the free Private Practice Marketing Training Series: https://go.privatepracticeworkshop.com/free-training-series

Sign up for a FREE trial of Spruce's HIPAA-compliant phone and communication system at www.sprucehealth.com, and use the code PPW20 at checkout for 20% off your first month.

John sits down again with "sidekick"/co-host Matt Headland for another segment-based episode, where they cover:

1. Private practice current events
2. "Rate my homepage" live website critique
3. Marketing hack
4. Tech tip
5. Quote to ponder

Referenced in the show:

https://www.joinmodernhealth.com/

https://www.creswellcounseling.com/

https://jeremymast.com/

Khalil Gibran: "The obvious is that which is never seen until someone expresses it simply."

Matt's website: https://www.mattheadlandmedia.com/

Take the free Business Made Human® personal assessment:

https://go.privatepracticeworkshop.com/personal-assessment

Join the free Private Practice Marketing Training Series: https://go.privatepracticeworkshop.com/free-training-series

Sign up for a FREE trial of Spruce's HIPAA-compliant phone and communication system at www.sprucehealth.com, and use the code PPW20 at checkout for 20% off your first month.

In a completely new format, John is joined with "sidekick"/co-host Matt Headland for a segment-based episode where they cover:

1. Private practice current events
2. "Rate my homepage" live website critique
3. Marketing hack
4. Tech tip
5. Quote to ponder

And much more. Don't miss this episode unlike any other!

Referenced in the show:

• https://jeffersonstreetcounseling.com/
• https://www.millenniallifecounseling.com/

Google Ads Anon Preview Tool:

• https://ads.google.com/anon/AdPreview

Mark Twain: "Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day."

Here Counseling: https://herecounseling.com/membership/

Matt's website: https://www.mattheadlandmedia.com/

Take the free Business Made Human® personal assessment:

• https://go.privatepracticeworkshop.com/personal-assessment

Join the free Private Practice Marketing Training Series:

• https://go.privatepracticeworkshop.com/free-training-series

Sign up for a FREE trial of Spruce's HIPAA-compliant phone and communication system at www.sprucehealth.com, and use the code PPW20 at checkout for 20% off your first month.

John sits down with private practice owner and Fully Booked alumni Mike Becker to talk about his journey from full-time agency to full-time private practice. Included in this episode:

1. Why Mike became a therapist
2. Treating addiction in a private practice setting
3. How niche is niche enough?
4. Creating a practice for your clients, not for yourself
5. Why confidence is key
6. Why you should embrace failure

Mike's website: https://www.lighthousetherapysolutions.com/

Mike's instagram: https://www.instagram.com/lighthousetherapysolutions/

Sign up for a FREE trial of Spruce's HIPAA-compliant phone and communication system at www.sprucehealth.com, and use the code PPW20 at checkout for 20% off your first month.

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

John sits down with professional copywriter Megan Kachigan to learn about her 5-step process to copywriting. Megan breaks down each step in an easy, accessible way, so that you can start implementing each step to improve your own copy. The 5 steps include:

1. Hook
2. Emotional connection
3. Proof/objection handling
4. Benefits
5. Call to Action

Visit Megan's Website.

Get Megan's Free Social Media Caption Templates here.

Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7

Sign up for a FREE trial of Spruce's HIPAA-compliant phone and communication system at www.sprucehealth.com, and use the code PPW20 at checkout for 20% off your first month.