Pro Beauty Talks

In this six-part series, Neil Ducoff from Strategies focuses in on the 6 most important business outcomes and topics each and every owner must embrace, understand and execute against in their business each and every day. In this fourth episode in the series, Neil discusses the importance of customer loyalty and how the attitude of the salon affects the customers. He encourages owners to measure client retention for new customers and existing ones. Neil talks about prebook rate and why it is more important to happen right after the service vs. assuming the appointment will be booked in a timely manner using other methods like "online booking". Importantly, he discusses how to be sure your clients are loyal to the "brand" meaning the salon.

In this six-part series, Neil Ducoff from Strategies focuses in on the 6 most important business outcomes and topics each and every owner must embrace, understand and execute against in their business each and every day. In this third episode in the series, Neil discusses the importance of staff retention and recruitment. He discusses how culture aka "attitude" of the salon fits into the employee's job satisfaction and how to avoid a walkout. Ongoing efforts to coach, inspire and encourage are vital to success in the salon. Neil says, "people quit leaders not companies". Regular communication is key including regular performance reviews to make sure the employee knows where they are and what their skill development plan is. Neil reinforces the need to continually recruit others as future employees rather than wait until someone leaves to begin the search.

In this six-part series, Neil Ducoff from Strategies focuses in on the 6 most important business outcomes and topics each and every owner must embrace, understand and execute against in their business each and every day. In this second episode in the series, Neil discusses the importance of profitability and cash reserves. He encourages owners to consistently monitor the business vital signs in order to stay in control of the financial health of the salon/spa business. Neil reminds us to look at our service and retail revenue and expenses regularly, evaluate our P & L statement, why profit isn't cash and how important it is to avoid the credit card trap.

In this six-part series, Neil Ducoff from Strategies focuses in on the 6 most important business outcomes and topics each and every owner must embrace, understand and execute against in their business each and every day. In this first episode in the series, Neil discusses the importance of Productivity and how to measure your salon's productivity rate. He also discusses why it is more important to measure retention vs. request rate and why you must take control over where you want your business to go and grow.

Matthew Fairfax is president/CEO of James Alan Salon & Spa in Seattle Washington. Just a few years ago, Matthew and his colleague Lauren Ebright were on a salon retreat with each other. The two of them discovered their shared passion and desire to make a difference. Before they ever even communicated it to each other, they were individually introduced to the horrors of sex trafficking and the impact on young women, young men, and children around the world. With the support of their teammates, Justice and Soul Foundation was born. Justice and Soul empowers trafficked and at-risk young women and young men to become confident and self sufficient individuals through professional training in cosmetology. In 2013, Matthew sold all of his belongings and moved to Phnom Penh, Cambodia, and this is where his dream and vision for a beauty salon and academy became real. It is here that Matthew works to help these young victims find a way to earn a living as beauty professionals. In this podcast, Matthew talks about his story and how his salon continues to thrive in Seattle while he runs the salon and academy in Cambodia.

Nicholas French's heritage hails from his father Freddy French (French of London) who was an early groundbreaker in the British hair industry creating key looks that changed the way we look at hair today. Nicholas has followed in his father's footsteps with a far more global outreach having produced over 1,500 education shows and seminars worldwide. He has expanded his interests to include working in print, video, and film, and has traveled the world as an international icon. In this podcast, Nicholas talks about his life and growing up in a hairdressing dynasty. He shares his thoughts about how he thinks as an artist, how he is inspired, and what young hairdressers should do to be successful.

Find out more about Nicholas French by visiting his website: www.nicholasfrench.com

Join us as we talk with Penny Burns, Founder & CEO of Beauty Cast Network about what needs she saw in the industry that led her to the creation of BCN. She is dedicated to helping beauty professionals throughout their career path to connect, grow, and advance. The company's dedication to beauty professionals and their careers is demonstrated through the BCN online resources, Job fairs, seminars, and more. Future podcasts will feature some of the partners of BCN as they share information about employment opportunities within their organizations.

Reuben Carranza was just appointed the president of Olaplex after more than three decades of experience and expertise in growing beauty businesses.   In this podcast, Reuben shares his thoughts about his new role. He also stresses the importance of the professional license that industry professionals work hard to earn and need to protect.  As Chairman of the Board for the Professional Beauty Association, Reuben provides insight and advice about how important it is to get involved and be active in growing and learning as beauty professionals.  He also shares some immediate steps we all should take to make things happen.

Neil Ducoff, CEO, and Founder of Strategies is an accomplished author, speaker, consultant, and coach in the beauty industry. He is also a passionate cyclist. In this episode, Neil shares details of the horrific accident he had last year when he was struck by a car while riding his bike. He talks about overcoming physical adversity, his miraculous recovery, and the connectivity between being tenacious and courageous in your business life and your personal life. Watch for a 6 part series from Neil exclusively here on Pro Beauty Talks beginning August 1st and running for 6 consecutive Wednesdays that provides insight and advice into some of the most important aspects of salon management in today's world. For more information about Neil Ducoff please visit our website at www.probeautytalks.com

Melanie Kopeikin interviews John Heffner, CEO of the successful salon chain, the Drybar. John's career is built on multi-faceted experience with premier "founder" companies including Creative Nail Design, OPI, and currently, the Drybar. John shares the attributes of successful entrepreneurs and sheds light on why he is often called the "founder whisperer".