Pro Business Channel

Sherry Heyl with Amplified Concepts Talks Freelance Work on Georgia Podcast

Sherry Heyl, Founder

Amplified Concepts

Sherry Heyl is an award-winning marketing professional with 10+ years of experience. She helps business leaders with limited budgets clarify and prioritize where they should, spend their sales and marketing budget to obtain the best results.

As the founder of Amplified Concepts, she uses her expertise in strategy development and project management combined with her relationships with some of the smartest freelancers in the digital world to deliver customized solutions and deep expertise to client projects.

Topics Discussed:

Benefits of hiring freelancers

How to scale your business using freelancers

Growth of the freelance work

How to manage freelancers

Web Site / Social Media Links:

www.amplifiedconcepts.com

www.sherryheyl.com

https://www.linkedin.com/in/sherryheyl

More about Georgia Podcast

"Who's Who and What's New Georgia!"

Interviewing industry and thought leaders with compelling stories. In addition to the live broadcast, content is distributed across multiple syndicated platforms with more than 500,000 downloads.

Show Host:

Rich Casanova, Chief Visionary Officer

Pro Business Channel

Rich Casanova began his broadcasting career in California’s central valley at KSKS-FM. While in California he also ran a successful entertainment company whose staff and crew entertained over 100,000 people. After moving to Atlanta and selling his entertainment company, Casanova ventured into publishing as the Publisher and Franchise Owner of Coffee News, headquartered in Bangor, ME.

Later became the Founder and CCO, Chief Connection Officer, of an online platform where local business professionals register to receive a free list of the top 100 networking events in metro Atlanta.

With a name like Casanova and his gregarious personality, Rich was a natural as a music radio DJ. "I got the radio bug early in my career and often thought how great it would be if there was an opportunity to participate in a talk radio format with a pro-business perspective interviewing thought leaders from the local business community." Thus was born the Pro Business Channel where Rich is the CoFounder and Chief Visionary Officer.

http://www.ProBusinessChannel.com

https://www.linkedin.com/in/richcasanova

https://twitter.com/RichCasanovaCom

Check out more episodes at: http://www.GeorgiaPodcast.com

Submit a guest request at: http://www.OnAirGuest.com

View guest photos at: http://www.ProBusinessPictures.com

iFranchise Group, Grecian Gyro and HomeVestors on Franchise Business Radio

Barry Falcon

As iFranchise Group’s Senior Franchise Advisor in Atlanta, Mr. Falcon’s professional career spans more than 40 years across a range of industries and functions, including communications technology, operational and manufacturing consulting, marketing, project management, and business development. Mr. Falcon has over 16 years of direct experience in franchising, both as a franchisee and as an executive within multiple national franchisor systems.

Prior to joining the iFranchise Group as a Senior Advisor, Mr. Falcon served as CEO/Partner of Concrete Craft, where he implemented organizational and procedural improvements and initiated and led the sale of the company to Home Franchise Concepts.

Before his tenure at Concrete Craft, Mr. Falcon was President/Co-Founder and Partner, and remains the Chairman of the Board, at ShelfGenie Franchise Systems, where he helped to establish the franchise program and was instrumental in growing the concept to 145 locations in five years. ShelfGenie was recognized by both Inc. and Entrepreneur magazines on their lists of top-performing franchise systems.

Mr. Falcon was also a franchise owner with Velocity Sports Performance, where he was responsible for overall project management, hiring and training staff, implementing marketing efforts, and more. In the first year of operations, he grew revenues to $800,000. He ultimately sold the company to start ShelfGenie.

Mr. Falcon is an active marathon runner and cyclist and is involved in a number of professional and community organizations, including local chambers of commerce and the Juvenile Diabetes Research Foundation. He received a Professional Designation in Business Management from UCLA and has also received Certified Franchise Executive (CFE) designation from the International Franchise Association.

Topics Discussed:

Emerging Franchises

Web Site / Social Media Links:

www.ifranchisegroup.com

https://www.linkedin.com/in/barry-j-falcon-cfe-8983a94

George Koulouris

Topics Discussed:

Company story, immigrant founder, generational family business

Trends in the food industry, communicating culture, bootstrapping to franchise.

Web Site / Social Media Links:

www.greciangyro.com

www.facebook.com/greciangyro

John Holman, Development Agent

HomeVestors

HomeVestors franchisees for nearly 20 years. Bought & sold over 650 houses in the 1st 10 years, partner in several franchises.

Topics Discussed:

1) The market; is it still a good market to buy & sell houses?

2) How do you find good deals?

3) How do you make money buying & selling houses?

Web Site / Social Media Links:

https://homevestorsfranchise.com

The Franchise Business Radio show is a platform to bring together franchise professionals and resources to connect, educate, and collaborate to serve the franchise community and the franchise consumer. Spotlighting Leaders in the Franchise Industry, experts in funding, legal, marketing and consulting.

Franchise Business Radio hosted by:

Pam Currie, Founder

Franchise Intellect

Made possible in part by:

Franchise Intellect, visit: http://www.FranchiseIntellect.com

Also made possible in part by:

Franchise City, visit http://www.Franchise.city

To nominate or submit a guest request visit: http://www.OnAirGuest.com

To view guest photos from this show, visit: http://www.ProBusinessPictures.com

Michael J. Coles: Cookies, Coffee and Kennesaw on Capital Club Radio

Please join Michael Flock of FLOCK Specialty Finance as he interviews Michael J. Coles, Atlanta business executive, serial entrepreneur, education advocate, well-known public speaker, the namesake of the Coles College of Business at Kennesaw State University and author of Time to Get Tough: How Cookies, Coffee and a Crash Led to Success in Business and Life. His book explains how he started a $100 million company with only $8,000, overcame a near-fatal motorcycle accident, set three transcontinental cycling world records and ran for Congress twice.

Prior to writing his book, Michael was the Chairman of the Board for BrandBank and for Brand Group Holdings, Inc. Additionally, he was the former CEO of Caribou Coffee from 2003-2012 and co-founder of the Great American Cookie Company in 1977.

Moreover, he was in the clothing industry for over 19 years and launched two clothing businesses. Michael has been a highly engaged philanthropist with organizations such as Hillels of Georgia, the Georgia Film Commission, the University System of Georgia Board of Regents, the Kennesaw State University Foundation Board and the Walker School Board. He and his wife, Donna, have also supported the American Lung Association, Georgia Special Olympics, Scottish Rite Children’s Medical Center, and the March of Dimes.

He and his wife reside in Atlanta and Jackson Hole, Wyoming.

Here is a glimpse of what Michael shared in the interview.

“…it doesn’t matter how many thousands of miles you ride, it doesn’t matter how many weeks, or months, or even years you might put into something, it’s the last five miles that count.”

“So, I’ve always believed that the difference between success and failure is how you’re prepared…How you deal with the unexpected.”

“Information, innovation…implementation, and then the last one, the most important one is improvement.”

Capital Club Radio

Hosted by: Michael Flock

Sponsored by: Flock Specialty Finance

Providing a forum for leaders in the middle market segment which has typically been undeserved by traditional banking.

Listeners gain valuable business insights and perspectives to deal with market uncertainty. Topics include: key success factors, both personal and professional, dealing with adversity, outlook for the industry and your business.

For more info about Michael Flock and Flock Specialty Finance visit:

http://www.FlockFinance.com

To listen to more episodes visit:

http://www.CapitalClubRadio.com

To nominate or submit a guest request visit:

https://www.OnAirGuest.com

To view more photos visit:

http://www.ProBusinessPictures.com

Dan Campbell A Founder Who Leads with the Heart on Capital Club Radio

Join Michael Flock of FLOCK Specialty Finance as he interviews Dan Campbell, an entrepreneur par excellence. Dan is a partner at MSouth, a leading private equity investment fund based in Atlanta that provides equity capital and expertise to support management teams in acquisitions and recapitalizations of lower middle market companies typically valued between $25 and $200 million. In addition to his equity fund expertise, Dan has over 20 years experience in the staffing industry.

Prior to becoming partner at MSouth, Dan was most recently the CEO of Hire Dynamics, a leading commercial staffing company that he co-founded in 2001 and remains as Executive Chairman. Dan was responsible for growing the Company’s revenue at a 28% CAGR over 15 years, from $3 million in 2000 to over $100 million in 2015. Prior to founding Hire Dynamics, Dan was the CEO of an award-winning staffing company based in Los Angeles. Previous roles also include Director of Business Planning for AHL Services and an investment banker in the Corporate Finance Group of Price Waterhouse. In addition to his Executive Chairman role at Hire Dynamics, Dan remains active in the staffing industry as an investor and advisor at both Work N and ClearlyRated.

Highly engaged in the staffing industry, Dan served on the Board of American Staffing Association (ASA) for 10 years including serving as a past chairman. Additionally, he was elected to the Staffing Industry Hall of Fame by Staffing Industry Analysts in 2017.

Dan is also active within the Young President’s Organization (YPO) Southern Seven Chapter including serving as a past chairman. He was also named Entrepreneur of the Year in Atlanta by Business to Business Magazine.

Dan graduated Magna Cum Laude with a BBA from Millsaps College where he attended on scholarship and played basketball. Dan and his wife reside in Atlanta and are the proud parents of two sons. He is very engaged in their sporting activities including baseball, basketball and soccer.

Here is a glimpse of what Dan shared in the interview.

“Well, first I’m a constant learner a lot of intellectual curiosity and you always do want to make sure that you have the opportunity to be prepared and learn before you do take that leap or before you jump.”

“And it really was just learning through mistakes and eventually developing, that I would say today, that is a strength and very good at reading people.”

“One of my leadership takeaways that I’ve learned over my career, is it’s more important to connect with a person’s heart than it is their head.”



Capital Club Radio
Hosted by: Michael Flock
Sponsored by: Flock Specialty Finance

Providing a forum for leaders in the middle market segment which has typically been undeserved by traditional banking.

Listeners gain valuable business insights and perspectives to deal with market uncertainty. Topics include: key success factors, both personal and professional, dealing with adversity, outlook for the industry and your business.

For more info about Michael Flock and Flock Specialty Finance visit:
http://www.FlockFinance.com

To listen to more episodes visit:
http://www.CapitalClubRadio.com

To nominate or submit a guest request visit:
https://www.OnAirGuest.com

To view more photos visit:
http://www.ProBusinessPictures.com






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Become a supporter of this podcast: https://www.spreaker.com/podcast/pro-business-channel--2662314/support.

Dan Campbell A Founder Who Leads with the Heart on Capital Club Radio

Join Michael Flock of FLOCK Specialty Finance as he interviews Dan Campbell, an entrepreneur par excellence. Dan is a partner at MSouth, a leading private equity investment fund based in Atlanta that provides equity capital and expertise to support management teams in acquisitions and recapitalizations of lower middle market companies typically valued between $25 and $200 million. In addition to his equity fund expertise, Dan has over 20 years experience in the staffing industry.

Prior to becoming partner at MSouth, Dan was most recently the CEO of Hire Dynamics, a leading commercial staffing company that he co-founded in 2001 and remains as Executive Chairman. Dan was responsible for growing the Company’s revenue at a 28% CAGR over 15 years, from $3 million in 2000 to over $100 million in 2015. Prior to founding Hire Dynamics, Dan was the CEO of an award-winning staffing company based in Los Angeles. Previous roles also include Director of Business Planning for AHL Services and an investment banker in the Corporate Finance Group of Price Waterhouse. In addition to his Executive Chairman role at Hire Dynamics, Dan remains active in the staffing industry as an investor and advisor at both Work N and ClearlyRated.

Highly engaged in the staffing industry, Dan served on the Board of American Staffing Association (ASA) for 10 years including serving as a past chairman. Additionally, he was elected to the Staffing Industry Hall of Fame by Staffing Industry Analysts in 2017.

Dan is also active within the Young President’s Organization (YPO) Southern Seven Chapter including serving as a past chairman. He was also named Entrepreneur of the Year in Atlanta by Business to Business Magazine.

Dan graduated Magna Cum Laude with a BBA from Millsaps College where he attended on scholarship and played basketball. Dan and his wife reside in Atlanta and are the proud parents of two sons. He is very engaged in their sporting activities including baseball, basketball and soccer.

Here is a glimpse of what Dan shared in the interview.

“Well, first I’m a constant learner a lot of intellectual curiosity and you always do want to make sure that you have the opportunity to be prepared and learn before you do take that leap or before you jump.”

“And it really was just learning through mistakes and eventually developing, that I would say today, that is a strength and very good at reading people.”

“One of my leadership takeaways that I’ve learned over my career, is it’s more important to connect with a person’s heart than it is their head.”

Capital Club Radio

Hosted by: Michael Flock

Sponsored by: Flock Specialty Finance

Providing a forum for leaders in the middle market segment which has typically been undeserved by traditional banking.

Listeners gain valuable business insights and perspectives to deal with market uncertainty. Topics include: key success factors, both personal and professional, dealing with adversity, outlook for the industry and your business.

For more info about Michael Flock and Flock Specialty Finance visit:

http://www.FlockFinance.com

To listen to more episodes visit:

http://www.CapitalClubRadio.com

To nominate or submit a guest request visit:

https://www.OnAirGuest.com

To view more photos visit:

http://www.ProBusinessPictures.com

Rush Bowls and CG3 Fundraising on Franchise Business Radio

Interested in Receiving COMPLIMENTARY Guidance on Selecting a Franchise.

Contact Pamela Currie, Host of the Franchise Business Radio show.

Email Pamela Currie at [email protected] or Call/Text her at 847-970-8765.


Bhavin Vadgama, Franchise

Bhavin Vadgama has a background in mechanical engineering and a Master & PHD from Auburn University. He and his wife had a vision of having their own healthy food concept and fell in love with the Rush Bowls product and decided to become the Local Rush Bowl Atlanta Franchisee in Sandy Springs.

Please Stop by the Rush Bowls Sandy Springs location:

Rush Bowls Sandy Springs - Hammond Dr
1110 Hammond Dr
Sandy Springs, GA 30328

Enjoy a tasty, healthy meal replacement of 5 servings of fruit and vegetables blended together and top it off with crunchy granola & a drizzle of the most delicious honey you’ve ever had.

SPECIAL: Let them know that you listened to the Franchise Business Radio show and receive 10% off of your Rush Bowl between now and December 31, 2019!!

Website:
www.rushbowls.com/sandysprings


Margaux Booren - Director of Brand and Digital Marketing
Rush Bowls

Margaux has been with Rush Bowls since April 2019 - and is currently the Director of Brand and Digital Marketing. Coming from Danone North America, working on marketing for Silk Milk and Horizon Organic, Margaux has a detailed understanding of marketing in the health food industry and the importance of reaching consumers with effective marketing campaigns. She came to Rush Bowls eager to help the brand's success and rapid expansion.

What's a Rush Bowl?

A Rush Bowl starts out with the finest all-natural fruit blended extra thick and creamy, to which we add nutrients, protein, juice or milk and an assortment of decadent yet wholesome ingredients. We top things off with crumbles of crunchy granola & a drizzle of the most delicious honey you’ve ever tasted.

It is a complete meal-in-a-bowl designed to satisfy your hunger and fuel your life
…whatever your RUSH might be!

Web Site / Social Media Links
https://business.facebook.com/RushBowls/
https://www.instagram.com/rushbowls/
https://www.linkedin.com/in/margaux-booren-9b67a2143/



Charles Grosse
CG3 Battery Fundraising Founder & CEO

Charles has a background in Econometrics and Corporate Law, Charles served for over 25 years as the General Counsel and held various business executive roles for companies like RaceTrac, Barco, Glock and WAI Global. He currently lives north of Atlanta with his wife Sarah and two daughters. Hobbies include golf, traveling and competitive swimming. Charles created CG3 Battery Fundraising with the goal of operating a lean and efficient company offering a unique product to the fundraising market. In doing so, CG3 has tapped into a lucrative niche market while helping organizations raise much needed funds for great causes.

What has evolved with CG3 Fundraising from a year ago when they were on the FBR show

• Expansion of the Product Line (additional fundraising streams)
• Technology Enhancements to Make Fundraising Easier & Extend your Fundraising Reach (E-Donor Portals)
• Don’t touch the product and worry about sorting of product, delivery of product or collecting money. Fundraising Ease!
• Remove Administration Fundraising Hassles & Put FUN back in Fundraising
• Value of listening to Franchisees is the growth, improvements and evolution of the business model for franchisees and for our fundraising coordinator customer.
• Boutique Franchise Opportunity with LARGE territories, so franchisees can truly create a business for themselves. Franchisee’s can run their business with the support of Corporate and yet freedom to build your business the way you think would be best for your market. As a Franchisor we provide the resources to our Franchisees to put them in a strong position for success.
• Value of a Product Line that is of Quality, Practical & Reasonably Priced. Feel Great about the Fundraising Product that your asking Friends, Family and Neighbors to buy from you to raise money for your cause.
• Another key focus of a Fundraising Power is to remove the burden & hassles for the Fundraising Coordinator

Web Site / Social Media Links:
www.fundraisingpower.org
https://www.facebook.com/fundraisingpower


The Franchise Business Radio show is a platform to bring together franchise professionals and resources to connect, educate, and collaborate to serve the franchise community and the franchise consumer. Spotlighting Leaders in the Franchise Industry, experts in funding, legal, marketing and consulting.

Franchise Business Radio hosted by:
Pam Currie, Founder
Franchise Intellect

Made possible in part by:
Franchise Intellect, visit: http://www.FranchiseIntellect.com
Knowledgeable Advisors to Guide You on Franchise Selection

Also made possible in part by:
Franchise City, visit http://www.Franchise.city
A Better Way to Buy a Franchise!

To nominate or submit a guest request visit: http://www.OnAirGuest.com

To view guest photos from this show, visit: http://www.ProBusinessPictures.com

Become a supporter of this podcast: https://www.spreaker.com/podcast/pro-business-channel--2662314/support.

Rush Bowls and CG3 Fundraising on Franchise Business Radio

Interested in Receiving COMPLIMENTARY Guidance on Selecting a Franchise.

Contact Pamela Currie, Host of the Franchise Business Radio show.

Email Pamela Currie at [email protected] or Call/Text her at 847-970-8765.

Bhavin Vadgama, Franchise

Bhavin Vadgama has a background in mechanical engineering and a Master & PHD from Auburn University. He and his wife had a vision of having their own healthy food concept and fell in love with the Rush Bowls product and decided to become the Local Rush Bowl Atlanta Franchisee in Sandy Springs.

Please Stop by the Rush Bowls Sandy Springs location:

Rush Bowls Sandy Springs - Hammond Dr

1110 Hammond Dr

Sandy Springs, GA 30328

Enjoy a tasty, healthy meal replacement of 5 servings of fruit and vegetables blended together and top it off with crunchy granola & a drizzle of the most delicious honey you’ve ever had.

SPECIAL: Let them know that you listened to the Franchise Business Radio show and receive 10% off of your Rush Bowl between now and December 31, 2019!!

Website:

www.rushbowls.com/sandysprings

Margaux Booren - Director of Brand and Digital Marketing

Rush Bowls

Margaux has been with Rush Bowls since April 2019 - and is currently the Director of Brand and Digital Marketing. Coming from Danone North America, working on marketing for Silk Milk and Horizon Organic, Margaux has a detailed understanding of marketing in the health food industry and the importance of reaching consumers with effective marketing campaigns. She came to Rush Bowls eager to help the brand's success and rapid expansion.

What's a Rush Bowl?

A Rush Bowl starts out with the finest all-natural fruit blended extra thick and creamy, to which we add nutrients, protein, juice or milk and an assortment of decadent yet wholesome ingredients. We top things off with crumbles of crunchy granola & a drizzle of the most delicious honey you’ve ever tasted.

It is a complete meal-in-a-bowl designed to satisfy your hunger and fuel your life

…whatever your RUSH might be!

Web Site / Social Media Links

https://business.facebook.com/RushBowls/

https://www.instagram.com/rushbowls/

https://www.linkedin.com/in/margaux-booren-9b67a2143/

Charles Grosse

CG3 Battery Fundraising Founder & CEO

Charles has a background in Econometrics and Corporate Law, Charles served for over 25 years as the General Counsel and held various business executive roles for companies like RaceTrac, Barco, Glock and WAI Global. He currently lives north of Atlanta with his wife Sarah and two daughters. Hobbies include golf, traveling and competitive swimming. Charles created CG3 Battery Fundraising with the goal of operating a lean and efficient company offering a unique product to the fundraising market. In doing so, CG3 has tapped into a lucrative niche market while helping organizations raise much needed funds for great causes.

What has evolved with CG3 Fundraising from a year ago when they were on the FBR show

• Expansion of the Product Line (additional fundraising streams)

• Technology Enhancements to Make Fundraising Easier & Extend your Fundraising Reach (E-Donor Portals)

• Don’t touch the product and worry about sorting of product, delivery of product or collecting money. Fundraising Ease!

• Remove Administration Fundraising Hassles & Put FUN back in Fundraising

• Value of listening to Franchisees is the growth, improvements and evolution of the business model for franchisees and for our fundraising coordinator customer.

• Boutique Franchise Opportunity with LARGE territories, so franchisees can truly create a business for themselves. Franchisee’s can run their business with the support of Corporate and yet freedom to build your business the way you think would be best for your market. As a Franchisor we provide the resources to our Franchisees to put them in a strong position for success.

• Value of a Product Line that is of Quality, Practical & Reasonably Priced. Feel...

Veronica Twombly, Head of Small Business Communications at Facebook on Georgia Podcast

Facebook brought its global Boost with Facebook event back to Atlanta and the event was a huge success. Facebook welcomed over 1,500 Atlanta community members to the Southern Exchange Ballroom and kicked off the two-day digital skills training event to empower small-business owners with the tools and resources they need to build their business.

While at the event we interviewed Veronica Twombly, Head of Small Business Communications at Facebook.

Facebook is excited bring Boost with Facebook back to Atlanta.

There are more than 1 million small businesses in Georgia.

99.7 percent of companies based here have fewer than 500 employees

94.1 percent have less than 50

As part of our pledge to train 1 million small business owners and individuals by 2020, we want to make sure each and every one of them has the tools and tactics to succeed in today’s competitive marketplace.

When we spoke to the Georgia small business community about the most important factors when hiring employees, more than 8 in 10 (81%) said an individual's digital skills were important.

More than 6 in 10 (64%) said that Facebook is essential for their business. More than 5 in 10 (51%) said that the platform has helped them hire additional employees and nearly 8 in 10 (79%) said that Facebook allows them to reach more customers outside their city, state, and country.

We're inspired by what small businesses have been able to do using Facebook, but we want to do more – particularly for those who are transitioning to work requiring more digital skills.

o If you're looking for a job, we'll provide training to help you sharpen your digital and social media skills. According to the research, 62% percent of US small businesses using Facebook said having digital or social media skills is an important factor in their hiring decisions — even more important than where a candidate went to school.

o If you're an entrepreneur, we'll have training programs on how to use technology to turn an idea into a business or show you ways to create a free online presence using Facebook.

o If you're a business owner we're going to offer ways your business can expand its digital footprint and find new customers around the corner and around the globe.

o If you're getting online for the first time or you want to support your community, we'll provide training on digital literacy and online safety. And we'll also help community members use technology to bring people together, with features like Events and Groups.

General U.S. Findings:

o 80% of US small and medium businesses on Facebook say the platform helps them connect to people in their local community. o One in three US small and medium sized businesses on Facebook say they built their business on the platform; and 42% say they’ve hired more people due to growth since joining Facebook.

o Businesses run by African Americans, Latinos, veterans and those with a disability are *twice as likely* to say that their business was built on Facebook, and *one and a half times more likely* to say they’ve hired more people since joining the platform.

o 56% of US small and medium sized businesses on Facebook say they increased sales because of the platform; 52% of say Facebook helps them sell products to other cities, states and countries.

Learn more at: https://www.facebook.com/boost

A panel of Atlanta small businesses walked through their own experiences and shared how they use these skills every day in their business. Panelists included:

Joes Gourmet- Maranda Walker-Dowell

Maranda came up with the idea of packaging a ready to cook breading mix about three years ago and the business has been growing ever since. Facebook and Instagram have been key to their growth, as they are trying to drive traffic to their e-commerce so they can sell their 12 oz fish fried package nationwide. They use advanced tools to target their audiences, the Facebook...

Facebook brought its global Boost with Facebook event back to Atlanta and the event was a huge success. Facebook welcomed over 1500 Atlanta community members to the Southern Exchange Ballroom and kicked off the two-day digital skills training event to empower small-business owners with the tools and resources they need to build their business.

A panel of Atlanta small businesses walked through their own experiences and shared how they use these skills every day in their business.

Joes Gourmet- Maranda Walker-Dowell

Maranda came up with the idea of packaging a ready to cook breading mix about three years ago and the business has been growing ever since. Facebook and Instagram have been key to their growth, as they are trying to drive traffic to their e-commerce so they can sell their 12 oz fish fried package nationwide. They use advanced tools to target their audiences, the Facebook Pixel and Dynamic Ads being the most notable. Creating Custom and Lookalike audiences have made it easier to reach the right audience. Thanks to their success and community involvement they have been featured in Shark Tank and Good Morning America.

A Facebook representative also presented the latest tips and tricks for businesses on the platform. Participants learned best practices on connecting with more customers, creating ads to increase conversions, managing a digital presence and building awareness of a brand.

Learn more at: https://www.facebook.com/boost

More about Georgia Podcast

"Who's Who and What's New Georgia!"

Interviewing industry and thought leaders with compelling stories. In addition to the live broadcast, content is distributed across multiple syndicated platforms with more than 500,000 downloads.

Show Host:

Rich Casanova, Chief Visionary Officer

Pro Business Channel

Rich Casanova began his broadcasting career in California’s central valley at KSKS-FM. While in California he also ran a successful entertainment company whose staff and crew entertained over 100,000 people. After moving to Atlanta and selling his entertainment company, Casanova ventured into publishing as the Publisher and Franchise Owner of Coffee News, headquartered in Bangor, ME.

Later became the Founder and CCO, Chief Connection Officer, of an online platform where local business professionals register to receive a free list of the top 100 networking events in metro Atlanta.

With a name like Casanova and his gregarious personality, Rich was a natural as a music radio DJ. "I got the radio bug early in my career and often thought how great it would be if there was an opportunity to participate in a talk radio format with a pro-business perspective interviewing thought leaders from the local business community." Thus was born the Pro Business Channel where Rich is the CoFounder and Chief Visionary Officer.

http://www.ProBusinessChannel.com

https://www.linkedin.com/in/richcasanova

https://twitter.com/RichCasanovaCom

Check out more episodes at: http://www.GeorgiaPodcast.com

Submit a guest request at: http://www.OnAirGuest.com

View guest photos at: http://www.ProBusinessPictures.com

Facebook brought its global Boost with Facebook event back to Atlanta on Sept. 10 and the event was a huge success. Facebook welcomed over 1500 Atlanta community members to the Southern Exchange Ballroom and kicked off the two-day digital skills training event to empower small-business owners with the tools and resources they need to build their business.

A panel of Atlanta small businesses walked through their own experiences and shared how they use these skills every day in their business. Panelists included:

Seven Sisters Scones - Farrah Haidar

Seven Sisters Scones started their business in 2015, when one of seven sisters (who was actually a chef) decided to start selling her delicious scones. The business has expanded from selling simply scones to a cafe where they have a full breakfast and lunch menu. The scones have become so popular that Farrah decided to build an ecommerce business to start selling nationwide.

A Facebook representative also presented the latest tips and tricks for businesses on the platform. Participants learned best practices on connecting with more customers, creating ads to increase conversions, managing a digital presence and building awareness of a brand.

Learn more at: https://www.facebook.com/boost

More about Georgia Podcast

"Who's Who and What's New Georgia!"

Interviewing industry and thought leaders with compelling stories. In addition to the live broadcast, content is distributed across multiple syndicated platforms with more than 500,000 downloads.

Show Host:

Rich Casanova, Chief Visionary Officer

Pro Business Channel

Rich Casanova began his broadcasting career in California’s central valley at KSKS-FM. While in California he also ran a successful entertainment company whose staff and crew entertained over 100,000 people. After moving to Atlanta and selling his entertainment company, Casanova ventured into publishing as the Publisher and Franchise Owner of Coffee News, headquartered in Bangor, ME.

Later became the Founder and CCO, Chief Connection Officer, of an online platform where local business professionals register to receive a free list of the top 100 networking events in metro Atlanta.

With a name like Casanova and his gregarious personality, Rich was a natural as a music radio DJ. "I got the radio bug early in my career and often thought how great it would be if there was an opportunity to participate in a talk radio format with a pro-business perspective interviewing thought leaders from the local business community." Thus was born the Pro Business Channel where Rich is the CoFounder and Chief Visionary Officer.

http://www.ProBusinessChannel.com

https://www.linkedin.com/in/richcasanova

https://twitter.com/RichCasanovaCom

Check out more episodes at: http://www.GeorgiaPodcast.com

Submit a guest request at: http://www.OnAirGuest.com

View guest photos at: http://www.ProBusinessPictures.com