Do you know what is worth a lot of money and time as it turns out?
Childlike joy and wonderment.
I don't know about you, but I am always buying it. I'm always listening to, of course, Joel Sharpton here, Pro Podcasting Services.
I'm an editor, consultant, podcaster, video creator. And right now I'm talking to you about my experience last Wednesday night, staying up too late to pre-order the Nintendo Switch 2. I wanna go back in time with you first though.
It's 1988 and Nintendo brings out the action set. It included the console itself, the NES, the Nintendo Entertainment System. It also included one cartridge with two games, Super Mario Brothers and Duck Hunt. And it included the Zapper to play that Duck Hunt game with and two controllers so that both you and a friend could enjoy not only Mario Brothers, but also if you plugged a controller into the second input for Duck Hunt, you could control the duck while the other player shot at it.
I'm telling you, I am a Nintendo fanboy from back in the day. It was my seventh birthday when I got that action set. cost $109 in 1988 bucks, which is quite a few in 2025 dollars. I don't think ⁓ inflation rounds it all the way up to the $499 that I had to pay for the bundle of Nintendo Switch 2 and Mario Kart World, but it's worth every dime regardless.
I've been there for all of them. I got the Super Nintendo Entertainment System for Christmas a couple of years after 1988. I got the Game Boy one year for my birthday. I got money one year for my birthday and I bought the Virtual Boy. Yes, I was one of the five that bought it. I liked the Virtual Boy. Thank you very much, although it did give me headaches.
I had the N64, I had the GameCube, I had the Wii, I had the Wii U, I had the original Switch, I had the, I didn't have the DS, I did have the DS Lite, I'd never had the 3DS, although both my sons owned both a 3DS and a 2DS at different times. I'm a Nintendo kid, and I bet you might be too.
The reason why Nintendo still in 2025 is worth all of this fuss and all of this money, even though to be very honest with you, I don't have very much time to play video games, is because they still inspire for me a childlike sense of nostalgia and wonder. I am in awe any time I play a Mario game. It's the same way I feel when I step on the property at Disney World. And the reason is because
Disney as a corporation and company also understand this idea of the magical experience.
There are other theme parks than Disney World or Disneyland. Universal arguably does thrill rides better than Disney does. There are other consoles than Nintendo's. I even own one. I got an Xbox Series X in my living room right now because I've got teenage boys and even my girls were interested in some games that the last Nintendo system just didn't have. And yet, here I am excited again about Mario and Donkey Kong and Kirby and Zelda and even upgrades of previous versions of games that Nintendo is gonna offer me on the Switch 2. Why? Because of the magical experience that they provide.
I don't know what your business is. I don't know whether you're in content creation or not, but if you're serving any product or service,
Try to create a magical experience for your customers. For me, it meant here I am at 43 staying up until after midnight to get a new Nintendo.
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