Published Dec 21, 2015

Episode 1 - 3 big players in the online advertising space - Google, Facebook and Youtube and where to place your ads

Episode 2 - New features released for advertising on Instagram, LinkedIn and Twitter

Instagram came out this year with in-feed advertising

LinkedIn Ads can be tested and targeted like never before

And Twitter continually makes it easier for brands to stay up to date with their audience in real time with promoted tweets, video ads, and third party app ads

Episode 3 - Content marketing and how to do it well

Episode 4 - SEO and what it means for your business and how to prepare for the upcoming Penguin Update

Episode 5 - Local Insights and Awareness Ads - some of the key features that help business better target their audiences.

Episode 6 - Optimising sites for mobile.

Google Mobile-Friendly update, and shared some helpful tools

According to eMarketer mobile ad spending will account for nearly a quarter of total media ad spending in 2016

Episode 7 - Website optimisation with helpful information from Google’s Search Quality Raters guidelines handbook

Episode 8 - Website speed optimisation and functionality.

tools to help you test your site and tips on how to improve your website speed like switching over to HTTP2

Published Dec 14, 2015

WEBSITE DEVELOPMENT IMPROVEMENTS

Speed is a factor in Googles ranking algorithm - Search Engine Land

The better the user’s experience means the greater the potential for higher ranking - Search Engine Land

How website speed impacts search ranking - Moz.com

HTTP2 introduces several new features designed to improve page load times - Cloudflare

In order to enable HTTP2, your website server software will need to be upgraded to be compatible with this updated protocol -Cloudflare

If you’ve made significant changes to improve your landing page experience, you might not see an immediate impact, but you may see results within days or weeks. - Adwords

GOOGLE PAGE LOAD TIME IMPROVEMENT TOOLS

Insights tool - PageSpeed

Recommendations - Google Analytics

TEST THE SPEED OF YOUR WEBSITE TOOLS

Google or Pingdom

Published Dec 7, 2015

MOBILE MARKETING TRENDS

How to optimise your website for mobile - MeMedia

Principles of Mobile Site Design: Delight Users and Drive Conversions - Google

Google Releases the Full Version of Their Search Quality Rating Guidelines - Search Engine Land

CSS Design Awards

Published Nov 30, 2015

MOBILE MARKETING TRENDS

38% of all web browsing is on mobile - Page Fair Report

Mobile interactions now beat desktop interactions in terms of time spent - ComScore

Mobile ad spending will account for nearly a quarter of total media ad spending in 2016 - eMarketer

50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same - Google

75% of Australians have Smartphones - Adnews

The average Australian is connected to five devices - Adnews

46% of people are second screening while watching TV - Adnews

70% of mobile customers open their email on mobile devices - Kahuna

HOW TO AND TIPS

Google Local Guides

Tips to make sure you’re ranking for local search terms

The Spam Act 2003 (Cwith)

Published Nov 23, 2015

INDUSTRY UPDATES

Local Insights Facebook

Local Awareness Ads Facebook

Prospect Management Platform Infer

Google Maps App Google

'Audiences' programmatic targeting service for advertisers Skimlinks

Mobile readership now accounts for 38% of all web browsing PageFair

Notify mobile app Facebook

Stoli Vodka touch-enhanced ads Opera Mediaworks

Published Nov 16, 2015

CONTENT MARKETING TRENDS

Search Engine Ranking Factors Moz

Say "No" to SEO Agency Smoke and Mirrors MeMedia

Google Warns Webmasters Again: Do Not Use Sneaky, Mobile-Based Redirects Search Engine Land

Google Confirms the Real Time Penguin Algorithm is Coming Soon Search Engine Land

What is the Google Penguin Update?

Google: Next Penguin Update Should Happen By End of 2015

FAQ: All About the New Google RankBrain Algorithm - A new piece of Google technology helping deliver its search results - Search Engine Land

Google's App Interstitial Giant Ad Penalty Is Now Live

The Periodic Table of SEO Success Factors - Search Engine Land

Comprehensive Beginners Guide to SEO - Moz

Published Nov 9, 2015

CONTENT MARKETING TRENDS

Australian Youtube Ads Leaderboard - Google

- showcases the most creative ads that people choose to watch each month.

How and why content marketing works - Search Engine Land

- An effective content marketing campaign will increase your organic search traffic and is a worthy investment.

Importance of content marketing - MeMedia

What types of content perform best on Social Media? - Hubspot

Content Ideas + Tips - MeMedia

Jacob Sapochnick's Youtube Channel - Youtube

Video Micro-Moments: What do they mean for your video strategy? - Think With Google

- Think about the goal of your video and the motivation that would drive your audience to watch. Is it to educate, instruct, entertain or inspire? These are important questions to ask.

Financial Content Marketing: The state of play - Editions Financial

- Video is emerging as a rapidly growing area, with self-video platforms making it much easier for business and the public to interact via video.

Published Nov 2, 2015

ONLINE ADVERTISING WITH INSTAGRAM

Instagram has 400 users each month - Business Insider

Instagram is the most used social network for teens, 80% are from well to do families - Business Insider

In-feed advertising which caused a lot of backlash from fans - Venturebeat

Step-by-step guide to create sponsored posts in Instagram directly or through the Facebook Advertising platform - Facebook

ONLINE ADVERTISING WITH LINKEDIN

Launched sponsored updates functionality in 2013 - Techcrunch

LinkedIn introduced Direct Sponsored Content in 2014 - Adweek

HOW TO GET STARTED WITH SPONSORED UPDATES ON LINKEDIN

Learn more about setting up sponsored updates on LinkedIn - LinkedIn

ONLINE ADVERTISING WITH TWITTER

53% of Tweeters say they find new brands from online ads - this means they are just as effective as TV/radio advertisements - Globalwebindex

Twitter Launched “Moments” - Twitter

Vine and Periscope social video platforms - Adweek

MeMedia will be sharing weekly media facts in 5 minutes or less to keep you up to date on current digital trends in the online marketing arena.