In this episode of Process the Podcast, Arielle Thomas sits down with Eleanor Pendleton, founder of Gritty Pretty and now the visionary behind her new brand, Haleau. The girls unpack a thoughtful and open conversation about the evolution of media, the courage to start again, and what it means to create from a place of authenticity.

Eleanor reflects on her journey from digital publishing to brand ownership, how building Gritty Pretty shaped her understanding of storytelling, and how that experience inspired a more intentional, skin-first approach to beauty with Haleau. Together, Arielle and Eleanor explore the intersection of creativity, sustainability, and purpose, and the ongoing process of balancing motherhood, business, and self. Eleanor Pendleton articulates what it takes to do what's truely right for you even when others are depending on you. 

This is a conversation about reinvention, community, and creating beauty that means something, both inside and out.

Follow Haleau Beauty on Instagram here.

Follow Eleanor on Instagram ⁠here.⁠

Check Haleau Beauty’s website here.

Follow your host Arielle Thomas on Instagram here.

Follow Process the Podcast on Instagram here.

See you next Tuesday x

I sat down with Rebecca from Fine Form a few months ago to share my story, and a little more about how I got here. Tune in to listen to this episode of Fine Form!

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This week's guest is Arielle Thomas - filmmaker, social strategist, founder of Cinema Thom, and host of Process: The Podcast.

Arielle is electric - in the way she creates, the way she speaks and the way she shows up for her work. She’s built a career on backing herself and carving her own lane: founding Cinema Thom, directing films and campaigns that cut through, and building a podcast that lifts the curtain on creative process with real honesty and heart.

In this episode, she shares the values that anchor her, the mindset that keeps her momentum, and the lessons she’s learned along the way. Arielle’s confidence and conviction are inspiring - but what makes her stand out is how she pairs ambition with real vulnerability.

It’s rare to hear someone talk about their work with this much joy and conviction - it’s contagious. I fist-bumped my way through the whole conversation, and I think you’ll leave this episode feeling the same spark.

And if you’re looking for more of Arielle’s perspective, make sure you check out @arielle.thomas and @processthepodcast

You can follow FINE FORM @thisisfineform and Rebecca Jarvie-Gibbs at @rebeccajarviegibbs

 www.thisisfineform.com 

This week on Process, we sat down with Steven John Clark of Den Holm. It's a conversation about patience, practice, and the quiet discipline of making things well before making them big.

Steve reflects on the missteps that come from moving too fast, and the clarity that came from slowing down to solidify his creative foundation. We talk through the power of hands-on education, the importance of working directly with materials, and how craftsmanship, at its core, is about creative manipulation, not just precision.

As the conversation unfolds, we explore the early stages of building a team, and the illusion of urgency that ambition can create.  Steve also shares his thoughts on community, and why real engagement, not just marketing, is essential to growing a meaningful brand.

This week, Arielle and Mon visited Steve at the Den Holm studio in Melbourne and learned a few things. Keep your eyes peeled!

Follow Den Holm on Instagram here.

Follow Steve on Instagram ⁠here.⁠

Check Den Holm’s Site here.

Follow your host Arielle Thomas on Instagram here.

Follow Process the Podcast on Instagram here.

See you next Tuesday xx

In this solo episode, Arielle pulls back the curtain on what it actually looks like to grow a business without burning out.

From navigating ambition to learning the hard way why “slow and steady” isn’t just a cliche, it’s a strategy. She shares the behind-the-scenes of building a team, developing products, and staying aligned with what matters most.

This conversation is part personal reflection, part pep talk for anyone trying to scale something meaningful without losing themselves in the process. Arielle also unpacks how podcasting has been more than just a marketing channel, it’s been a tool for connection, clarity, and helping others find their voice. 

If you’re craving a real talk on what it means to grow with intention (and not just velocity), this one’s for you.

Follow Process the Podcast on Instagram here: instagram.com/processthepodcast

Follow your host Arielle Thomas on Instagram here: instagram.com/arielle.thomas

See you next Tuesday x

In this episode, we sit down with Emily Algar, a seasoned voice in fashion and beauty media, for a conversation that pulls back the curtain on what it really takes to build (and rebuild) a creative career in an industry that’s always evolving.

Emily is a stand out in the beauty creator space and we chat openly about the balance one strikes when crafting their own voice in the industry. Creators and creatives are facing a conflict of interest for their employer, when you essentially become a micro-publisher. 

We trace her path from breaking into publishing to navigating layoffs, and what it means to find your footing again in a space where taste, trends, and team structures are constantly shifting. Emily unpacks the human side of beauty storytelling—from the psychology driving our product choices to how consumer behaviour bends with the economy.

We also get into the tension between the security of corporate roles and the draw of creative freedom, why relationships are still the industry’s strongest currency, and what emerging beauty brands need to know to cut through the noise. 

It’s a conversation about resilience, reinvention, and redefining success on your own terms.

See you next Tuesday x

This week on Process: We sit down with Sophia Amoruso, OG Girlboss, Nasty Gal founder, and someone who’s navigated the full arc of startup stardom, burnout, reinvention, and everything in between.

From selling vintage clothes on eBay to running a $100M+ fashion empire, Sophia’s story is as raw as it is iconic. We dig into the rise, the fall, and what it really takes to evolve when the brand you built starts to outgrow you.

We talk about ambition, ego, hustle culture, and the myth of having it all, Plus what Sophia’s learned about rebuilding on her own terms.

It’s a conversation about control, chaos, and carving a new path when the first one catches fire.

You can now watch most episodes on our Youtube channel! Head over to watch your favourite episodes unfold on video now!

See you next Tuesday x

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In this episode, I’m fresh off a whirlwind trip to Sydney, where I had the absolute pleasure of hosting events, connecting with incredible humans, and speaking at the Social Summit. I’m sharing some behind-the-scenes reflections on what it’s really like navigating these big industry moments, the power of networking, and the golden nuggets I picked up from some inspiring panel convos.

We’re also diving into how my podcasting journey has evolved, what it means to build a true portfolio career, and why cash flow (yes, the unsexy stuff) matters more than you think. Plus, a little heart-to-heart on how engaging with you, this amazing community, is shaping the future of this pod.

If you're building your own creative career or just curious about what goes on behind the curtain, this one’s for you.

You can now watch most episodes on our Youtube channel! Head over to watch your favourite episodes unfold on video now!

See you next Tuesday x

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In this episode of Process, creative entrepreneur Martina Calvi opens up about her evolution from a shy artist to a confident creator shaping her own path. She shares how journaling became a cornerstone of her practice, helping her carve out clarity, protect her creative space, and stay true to her artistic vision.

Martina reflects on the power of self-expression and community, weaving in her experiences writing and publishing books, experimenting with zines, and building a business rooted in authenticity. She also talks about the challenges of making space for creativity in a fast-paced world and why protecting your time is non-negotiable for any artist or entrepreneur.

If you’re curious about how to turn personal creative rituals into meaningful work, or you want to hear what it really takes to grow as a modern creative entrepreneur, this episode is for you.

Find Martina's latest book on Amazon here.

Follow Martina on Instagram here.

Find her Tiny Store online here.

Follow your host Arielle Thomas on Instagram here.

Follow Process the podcast in Instagram here.

Subscribe to the show and don't miss an episode!

You can now watch most episodes on our Youtube channel! Head over to watch your favourite episodes unfold on video now!

See you next Tuesday x

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Process the Podcast, host Arielle Thomas reflects on the transformative and challenging past few months, discussing her journey in the creative agency space, the importance of consistency, and the support from her audience.

She shares insights on navigating corporate challenges, managing a growing team, and the lessons learned from hiring mistakes. Arielle emphasises the need for recalibration in her goals and priorities, particularly with her brand Remy, while also celebrating new networking opportunities and the commitment to growth and consistency in her work.

Follow along as we build in real time, in front of you all via Process the Podcast on Instagram.

Find your host, Arielle on Instagram here.

Subscribe to Process and don't miss an episode!

See you next Tuesday x

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This week on Process, we sit down with Shelby Van Zwol, the founder of Chain Social, who went from running a one-woman agency out of her bedroom to leading one of Australia’s most sought-after social media companies — with 22 team members and global clients under her belt.

Shelby opens up about the behind-the-scenes realities of entrepreneurship: what it really takes to scale an agency, the emotional work of letting go to grow, and why having a clear process is her secret weapon.

We talk about:

• The systems she put in place to scale smoothly
• Why paid ads and email still matter more than you think
• Building a standout team culture in a sea of sameness
• The mental shifts required to become a founder, not just a freelancer
• Why top-of-funnel content is non-negotiable in 2025
• And how she’s thinking about equity, PR, and long-term brand building

Whether you're a creative, founder, or side-hustler scaling fast — Shelby’s story is full of golden lessons (and honest moments) that will inspire you to push past your current ceiling.

This episode is sponsored by the Chain Academy. Learn more about their offering and level up this year in time for the peak sales season!

We're working with the Chain Academy to level up for Remy Wellness and loving every minute!

Learn more about Chain Social here: https://chainsocial.com.au/

Follow Shelby Van Zwol on Instagram here: https://www.instagram.com/shelbyvanzwol/?hl=en

Follow Process the Podcast on Instagram here: instagram.com/processthepodcast

Follow your host Arielle Thomas on Instagram here: instagram.com/arielle.thomas

Subscribe to Process! We're still a baby podcast and we need all the love we can get.

See you next Tuesday x

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