Procurement leaders are under pressure to move faster, respond to disruption and embrace AI. But investing in more technology does not automatically create more value.
In this episode of Procurement Uncut, host Aaron McMillan speaks with João Paulo da Silva, Regional President of EMEA & APAC at Coupa, about what organisations need to get right as AI reshapes procurement and supply chain.
Drawing on a career spanning technology, marketing, sales and leadership, including extensive experience at SAP, João explores why successful transformation starts with people, processes and data – not AI alone.
He also discusses the growing challenge of unpredictability, the rapid acceleration of AI adoption, the importance of human connection and why procurement needs to cement its position as a strategic partner to the wider business.