In this conversation, Francesca Cortesi and Nina Schneider talk about market fit, exploring its definition, the challenges of maintaining it, and strategies for regaining it when lost. Nina shares her experiences from two companies, emphasizing the importance of a clear value proposition, customer satisfaction, and the dangers of premature diversification. They discuss the impact of market changes, including technological advancements like AI, and the necessity of continuous evaluation and alignment among teams to ensure sustained market fit.
(timing starts after intro video)
**00:00**Understanding Market Fit
**06:58**The Pitfalls of Diversification
**12:55**Regaining Market Fit in Changing Times
**18:43**Aligning Teams for Success
**24:55**Final Thoughts on Market Fit
**ADDITIONAL RESOURCES ON MARKET-FIT**
A citation going back to the early days: [The Only Thing That Matters](https://pmarchive.com/guide_to_startups_part4.html) by Marc Andreesen
Lenny’s Newsletter: [How to know if you’ve got Product-Market-Fit](https://www.lennysnewsletter.com/p/how-to-know-if-youve-got-productmarket)
**OUR GUEST**
Nina Schneider, CPO Sherpany
A product management leader with a background in business strategy and international relations, Nina is currently working as CPO at Sherpany, a global software company helping enterprises solve the meeting madness. In her previous roles at Appway she was in charge of go-to-market and before that built and institutionalized product management during the company’s growth from 30 to 200 employees. She holds a degree in Strategy and International Management from the University of St. Gallen. When she is not doing gymnastics, Nina spends her spare time recharging on sunlight in Ticino, following world politics and trying to find her voice as a passionate supporter of women in leadership.
You can follow Nina on Linkedin here: https://www.linkedin.com/in/ninaschneider/
**COOK WHILE LISTENING**
In this week’s episode we have a special recipe, the one for the perfect meeting.
Ingredients:
- juicy purpose
- a clear plan
- the right people
- the right information
- the ideal venue
- clear minutes
Instructions
1. start with the why
2. formulate your agenda as questions
3. invite and accept with intention
4. clarify what people need to know to be successful
5. visualize the flow to conduct the meeting
6. open making the purpose explicit
7. request including, critical, and unique ideas from all
8. close summarizing the meeting
Emerge engaged and committed, more resilient, and adaptive.