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Product Bakery - How Founders Build and Sell with AI
By Christian StrunkBusiness
Product Bakery - How Founders Build and Sell with AI episodes
- #10 Building relationships & keeping stakeholders involved - with Emilie Lindström @Outfittery
People were always a passion for Emilie Lindström. With a background in HR & recruiting, she moved into Product Management 3,5 years ago and is now building internal tools and processes for Outfittery.
As Product Manager, Emilie spends a big part of her day working with Stakeholders to get them involved and manage their expectations along the journey. In this episode, she shares insightful stories as well as tips for everyone working with challenging stakeholders.
Table of content- 0:30 - Intro Emilie Lindström
- 5:55 - What product newbies need to know
- 9:30 - Getting started with stakeholder management
- 13:15 - Identifying your stakeholders
- 18:55 - Treating stakeholders as domain experts & customers
- 20:25 - Dealing with “tricky” stakeholders
- 28:05 - Managing people vs. managing stakeholders
- 33:00 - How to work with customers
- 36:55 - Negotiating with stakeholders
- 41:00 - Christian’s stakeholder horror story
- 46:45 - Emilie’s key takeaways about stakeholder management
- 49:10 - Debrief Alex & Christian
✩ Follow The Product Bakery Podcast ✩👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍Website: https://www.product-bakery.com/
54 min - #9 User research can be fast & easy - with Nikki Anderson @Zalando
With a master's degree in psychology and many years of experience as a User Researcher, Nikki Anderson moved in 2018 from New York to Berlin. She works currently as User Research Lead at Zalando as well as her own startup the user research academy.
Nikki shares the basics of qualitative user research to be able to get started with it in a fast and effective fashion. Next to that, she talks about when a company should start doing user research and at which point it's worth thinking of hiring a researcher.
Table of content- 0:30 - Intro Nikki Anderson
- 2:46 - Researching the perfect croissant
- 6:55 - The basics of qualitative research
- 14:10 - Choosing the right segments to research
- 15:55 - Kicking off a research project
- 23:00 - The TEDW framework for user interviews
- 29:00 - Validating qualitative interview data
- 35:25 - Hypothesis-driven research (how might we statements)
- 37:35 - Evaluative research vs. generative research
- 41:55 - Parallelizing market research & user research
- 44:30 - When to start doing and hiring for research as a company
- 51:25 - Nikki’s key takeaways about getting started with research
- 54:00 - Debrief Christian & Alex
Connect with Nikki:
- Website: https://www.userresearchacademy.com/
- Linkedin: @Nikkianderson-ux
- Twitter: @productherapist
Link to Nikki's research template:
- https://docs.google.com/document/d/19_2S5c-LWhwEk86oMxemgwsYHcm6CG_rwut5TLz0byY/edit
✩ Follow The Product Bakery Podcast ✩👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍Website: https://www.product-bakery.com/
1 hr - #8 Death through research
Alex and Christian were brainstorming during brunch about "what makes the perfect croissant so delicious." They came to the conclusion, that they could do research to find the answer. But how much research would they need to do, and would they really find the answer? In this episode, Alex talks about defining good questions and hypotheses to be able to do good research. Besides that, he touches on why many companies are hesitant to do research and how to apply it as a way to not lose speed.
Table of content- 0:30 - Can “taste” be researched?
- 4:00 - Copying ideas doesn’t replace research
- 5:25 - Acceptance of research on C-Level
- 10:00 - Getting answers after deploying to production
- 13:10 - Dual track research
- 21:05 - Death through research summary
Connect with Alex:
- Website: www.alexdapunt.com
- Linkedin: @alexdapunt
- Twitter: @alexdapunt
✩ Follow The Product Bakery Podcast ✩👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍Website: https://www.product-bakery.com/
23 min - #7 Designing crypto products for investors & communities - with Liam Murphy
Liam Murphy is a crypto enthusiast for more than 8 years as an investor and a Product Designer. He shares insights into how to build crypto products that are "more usable" for crypto investment app consumers.
These days he's focused on working for crypto communities and talks about how the community decides and builds new features & products.
Table of content- 0:30 - Intro Liam Murphy
- 3:10 - Basics around crypto & decentralized finance (DeFi)
- 8:00 - Designing crypto products
- 13:40 - Changing user behaviors about investing
- 15:24 - Kicking off crypto projects
- 19:25 - Emerging crypto trends
- 22:50 - Designing for the crypto community
- 25:30 - The value of cryptocurrencies vs. fiat currencies
- 29:25 - Best practices to start developing a crypto project
- 32:10 - Community-driven development
- 36:35 - Will crypto become mainstream?
- 38:50 - Liams biggest challenge as a Designer in the crypto space
- 42:30 - How to get started in the crypto space
- 44:15 - Debrief Alex & Christian
Connect with Liam:
- Twitter: @lemurf
- Linkedin: @liammurphydesign
✩ Follow The Product Bakery Podcast ✩👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍Website: https://www.product-bakery.com/
48 min - #6 User Experience in B2B: Building a product in the retail industry for today’s consumers - with Henning Witzel @NewStore
Being a computer scientist was too boring for Henning. Once he saw Photoshop the first time he fell in love not only with the tool. He quickly started expressing his ideas on the screen and started working as a freelancer until one of his clients got acquired by the entrepreneur Stephan Schambach.
The omnichannel retail platform NewStore was born and he started as a Product Designer. These days Henning is leading the Design Team and everything related to user research, experience, and product planning. He shares deep and detailed insights about projects with NewStore's clients and how they build a B2B retail product that has touchpoints to end customers.
Table of content:- 0:30 - Intro Henning
- 3:55 - Definition of Omni-Channel & NewStore
- 9:20 - Product development in B2B (real-world project examples)
- 14:45 - Developing modern point of sale & checkout features
- 18:25 - Translating customer feedback into design & user experience
- 20:55 - Challenges with quantitative feedback in B2B (e.g. Google Analytics)
- 22:40 - Organizational customer feedback funnel
- 24:55 - Design as a service
- 30:55 - Early design involvement for the win
- 38:20 - Design collaboration with Product Managers
- 43:55 - When & how to say “no” to customer requests
- 52:55 - Henning’s key takeaways about design thinking in B2B enterprise
- 55:31 - Debrief Christian & Alex
Connect with Henning:
- Linkedin: @henning-witzel
- Twitter: @Henning_Witzel
- Website: https://www.henning-witzel.de/
✩ Follow The Product Bakery Podcast ✩👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍Website: https://www.product-bakery.com/
1 hr 2 min - #5 The product vision definition guide
What's the difference between a product vision and a company vision? Christian talks about the definition of a product vision and the key information it should and shouldn't contain.
He describes the definition process based on examples and best practices. Next to the "theoretical" part, he talks about how to create a product vision based on two workshop methodologies that you can easily apply for your own vision.
Table of content- 0:30 - Product vision basics
- 7:05 - The one catchy product vision sentence
- 7:50 - Benefits of having a product vision
- 11:30 - Iterating on the product vision
- 17:00 - Defining a product vision (workshop formats)
- 24:55 - Christian’s summary about creating a product vision
Connect with Christian:- Website: www.christianstrunk.com
- Linkedin: @christianstrunk
- Twitter: @strunkchristian
Read more here:- https://www.christianstrunk.com/blog/product-vision
✩ Follow The Product Bakery Podcast ✩👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍Website: https://www.product-bakery.com/
28 min - #4 Bootstrapping a startup with user story mapping - Interview with Avion.io
James & Tim are both founders of Avion.io, a user story mapping tool that helps Product Teams to better collaborate and plan features, products, and services.
When Tim came back from his Product Owner course 5 years ago, learning about user story mapping, he quickly realized together with James that this methodology makes planning much easier and efficient. Unfortunately, they were missing a tool to digitalize and remotely collaborate on a user story map. They sat together after work and started designing and developing Avion.io which they've launched in 2019.
In this episode, they talk about the advantages of user story mapping as well as advanced techniques on release planning, MVP definitions, and some more cool story mapping life hacks.
Table of content- 0:30 - How Tim & James got into user story mapping
- 5:25 - User story mapping vs. customer journey mapping
- 8:30 - Story mapping during the product development cycle
- 13:30 - Product discovery with story mapping
- 19:00 - Defining MVPs and preparing the backlog
- 25:40 - Story mapping as a product documentation tool
- 26:15 - Advanced release planning with story mapping
- 32:15 - Downside of story mapping
- 35:25 - Bootstrapping Avion with story mapping
- 43:40 - Key takeaways from Tim & James
- 46:30 - Debrief Alex & Christian
✩ Follow The Product Bakery Podcast ✩👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍Website: https://www.product-bakery.com/
53 min - #3 Managing hyper growth with the help of a design system
This time, Christian interviews Alex Dapunt about his career path and work experience. He initially wanted to become an architect but then landed in the Digital Design Space.
Alex started his career in an Italian agency and then moved to Munich and finally to Berlin where he started working for SumUp where he became the Head of Design. Over 4 years Alex scaled up the Design team from 4 to 40 people before he left the hyper-growth startup.
Besides a lot of hiring and building up a Brand & Product Design Team, he shares the importance of introducing a design system to scale in hypergrowth.
If you're interested in his work check out the design system Circuit UI on Github.
Episode Minutes:
- 0:28 - Introduction of Alex Dapunt
- 6:00 - Key design challenges in companies
- 8:00 - Cross-functional design collaboration
- 12:20 - Leading a Design Team to build a customer-focused design system
- 15:50 - Decision-making process to build a design system
- 18:55 - Potential downsides of a design system
- 21:50 - Design system & branding
- 27:00 - Establishing a design system in cross-functional teams & multi-products
- 30:00 - Alex’s key takeaways & summary
Connect with Alex:
- Website: www.alexdapunt.com
- Linkedin: @alexdapunt
- Twitter: @alexdapunt
✩ Follow The Product Bakery Podcast ✩👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍Website: https://www.product-bakery.com/
34 min - #2 How to get started with user story mapping
In this episode, Alex interviews co-host Christian Strunk to get some background on how he transitioned into Product Management.
Christian started working as a baker before he studied business administration. While studying he founded his first start-up "Pocketrobe" which opened the doors into the world of Product Management...
Besides his career path, Christian talks about his most favorite product planning methodology "user story mapping" and how to get started with it.
If you're interested, listen in! For more information about story mapping & Product Management check out his blog.
Episode minutes:
- 0:28 - Introduction Christian Strunk
- 8:00 - Product challenges in companies
- 8:45 - Get started with product planning
- 11:35 - Product planning with user story mapping
- 15:00 - Estabishing story mapping in the product development process
- 18:40 - When to not do user story mapping
- 21:25 - From planning to delivery (backlog preparation)
- 25:15 - Start planning from the end/back
- 30:30 - User story mapping or customer journey mapping?
- 35:05 - Christian’s key takeaways & summary
Connect with Christian:
- Website: www.christianstrunk.com
- Linkedin: @christianstrunk
- Twitter: @strunkchristian
✩ Follow The Product Bakery Podcast ✩👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍Website: https://www.product-bakery.com/
39 min - #1 Welcome to the Product Bakery
Meet your hosts Christian Strunk and Alex Dapunt as they introduce you to their new Podcast Format 'The Product Bakery Podcast'.
✩ Follow The Product Bakery Podcast ✩👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍Website: https://www.product-bakery.com/
7 min
About Product Bakery - How Founders Build and Sell with AI
From the publisher's feed
Building products got easy. Shipping didn't.
Every week, Christian Strunk (aka PixelStrunk) sits down with founders and solopreneurs who
actually launch products with AI, and drags out the part other podcasts skip: the exact step-by-step.
The prompts they use. The money they burned.
Bakin' in public, weekly.
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