In this episode of the Product Coalition Podcast, host Jay Stansell engages with Dan Balcauski, a pricing expert, to explore the intricacies of SaaS pricing and packaging. They discuss common misconceptions about pricing, the importance of understanding customer value, and the role of qualitative research in pricing strategies. Dan emphasizes the need for effective pricing governance and accountability within organizations, as well as the significance of unit economics in today's market. The conversation also touches on international pricing strategies and the challenges of packaging multiple products. Overall, this episode provides valuable insights for product leaders looking to master pricing and drive growth.

Takeaways

* Pricing is often treated as just a number, but it's more complex.

* Understanding customer value is crucial for effective pricing.

* Perceived value significantly influences customers' willingness to pay.

* Qualitative research helps uncover true customer needs and values.

* Effective pricing governance is essential for organizational success.

* Product managers should prioritize pricing in their strategies.

* Unit economics have become increasingly important in pricing discussions.

* Different markets require tailored pricing strategies.

* Avoid over-complicating pricing structures too early.

* Start pricing discussions with the customer in mind.

Chapters

* 00:00 Introduction to Pricing Mastery

* 05:25 Common Misconceptions in Pricing

* 11:54 Understanding Value in Pricing

* 17:16 Research Tactics for Pricing

* 21:42 The Role of Qualitative Research

* 25:14 Navigating Product Packaging and Pricing

* 29:59 Accountability in Pricing Decisions

* 32:40 The Importance of Pricing in Product Management

* 35:28 Unit Economics and Pricing Strategy

* 39:00 International Pricing Strategies

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.productcoalition.com/subscribe

In this episode of the Product Coalition podcast, Jay Stansell interviews Nesrine Changuel, a product expert with a PhD in streaming media algorithms. They discuss the importance of building products that not only serve functional needs but also create emotional connections with users. Nisreen shares insights from her experience at major companies like Google and Spotify, emphasizing the role of emotional connection in user loyalty and product differentiation. She introduces her Delight Framework, which helps product teams integrate emotional motivators into their designs. The conversation also explores real-world examples of emotional delight in both B2C and B2B products, the challenges of creating a culture of delight within organizations, and the misconceptions surrounding product delight. Nisreen is also in the process of writing a book on this topic, aiming to provide actionable insights for product managers.

Want to appear on the show? Head to ProductCoalition.com

Takeaways

* Emotional connection is crucial for product success.

* Products should address both functional and emotional motivators.

* User loyalty is significantly enhanced by emotional connections.

* The Delight Framework helps integrate emotional design into products.

* Accidental moments of delight can create strong user bonds.

* Inclusiveness is essential in emotional product design.

* B2B products can also benefit from emotional connections.

* Real-world examples show the impact of emotional design.

* Creating a culture of delight requires intentionality.

* The upcoming book aims to provide actionable insights for product managers.

Chapters

* 00:00 Introduction to Product Delight

* 03:40 The Importance of Emotional Connection

* 06:37 Defining Emotional Connection in Products

* 09:05 Emotional Connection and User Loyalty

* 11:04 The Delight Framework Explained

* 14:30 Accidental Moments of Delight

* 18:04 Emotional Connection in B2B Products

* 20:37 Real-World Examples of Delight

* 23:53 Building a Culture of Emotional Delight

* 27:01 Common Misconceptions in Product Delight

* 32:49 The Book Writing Journey

* 35:40 Impact of the Upcoming Book

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.productcoalition.com/subscribe

In this engaging conversation, Dr. Brian Glassman shares his insights on the transformative impact of generative AI on product management. With over 25 years of experience, he discusses the practical applications of AI tools, the importance of quality control in AI outputs, and how generative AI is leveling the playing field for product managers. Brian also explores future trends in product management, the value of knowledge creation in the AI era, and offers advice for aspiring professionals in engineering and product management.

Takeaways

* Generative AI is revolutionizing product management workflows.

* Quality control is essential for trusting AI outputs.

* Different AI models serve specific tasks effectively.

* Generative AI can level the playing field for junior product managers.

* Understanding customer needs remains fundamental in product management.

* Product managers should adapt their use of AI based on their career level.

* Future product management will require constant skill development.

* Knowledge creation will still hold value despite AI advancements.

* Generative AI has applications in mechanical engineering as well.

* Mentorship and guidance are crucial for new entrants in the field.

Chapters

* 00:00 Introduction to Generative AI and Product Management

* 04:53 Generative AI in Product Management Workflows

* 13:04 Quality Control and Trust in AI Outputs

* 18:32 Real-World Applications of Generative AI

* 23:20 Navigating Generative AI at Different Career Levels

* 25:28 Future Trends in Product Management and AI

* 30:00 The Value of Knowledge Creation in the AI Era

* 32:36 Generative AI in Mechanical Engineering and Career Advice

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.productcoalition.com/subscribe

In this episode of the Product Coalition podcast, Jay Stansell speaks with Naomi Fitzpatrick about the intricacies of building AI-powered products that genuinely drive revenue and engagement. They discuss the importance of focusing on user needs rather than just technology, the significance of thorough product discovery, and the strategic challenges companies face when integrating AI into their offerings. Naomi shares her journey in product management, emphasizing the need for collaboration with engineering teams and the role of experimentation in developing AI solutions. The conversation also touches on how AI can enhance existing products, the importance of onboarding for user adoption, and Naomi's personal AI tech stack.

Want to appear on the show? Head to ProductCoalition.com

Takeaways

* AI features often go unused, failing to drive business value.

* Building technology should focus on helping people.

* Understanding customer problems is crucial for AI solutions.

* Involving engineering early in the product process is essential.

* AI should enhance existing products rather than replace them.

* AI can drive revenue growth indirectly by improving efficiency.

* Onboarding is critical for ensuring user adoption of AI features.

* Experimentation is key in developing AI solutions.

* AI can handle high volumes of tasks, relieving human workload.

* Aligning company strategy with AI is vital for long-term success.

Chapters

* 00:00 The AI Product Landscape

* 03:43 Naomi's Journey in Product Management

* 05:02 Building for People, Not Just Technology

* 06:48 Starting Points for AI Product Teams

* 10:05 The Importance of Product Discovery

* 12:07 Experimentation in AI Development

* 15:06 Strategic Challenges for AI Adoption

* 19:00 Aligning Company Strategy with AI

* 26:56 AI's Role in Revenue Growth

* 33:21 Adjusting Pricing Structures for AI Features

* 36:51 Ensuring Adoption and Retention of AI Products

* 44:13 Naomi's Personal AI Tech Stack

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.productcoalition.com/subscribe

In this episode of the Product Coalition podcast, Jay Stansell interviews Jessica Toussaint, a product leader with a rich background in companies like Amazon and CVS Health. They discuss Jessica's personal journey with ADHD, how it has shaped her approach to product management, and the importance of inclusive design in driving innovation. The conversation delves into the challenges and strengths associated with ADHD, particularly in high-pressure environments, and how self-awareness can enhance communication and leadership skills. Jessica shares insights on navigating professional relationships and the evolving landscape of product roles, emphasizing the value of diverse experiences in fostering creativity and problem-solving.

Want to appear on the show? Head to ProductCoalition.com

Takeaways

* Jessica Toussaint has transformed her ADHD into a strength in product management.

* Understanding ADHD has helped Jessica navigate her personal and professional life.

* Self-awareness is crucial for effective communication and leadership.

* Crisis mode can be a productive state for those with ADHD.

* Inclusive design is essential for driving innovation in product development.

* Building trust within teams allows for open communication about challenges.

* Diversity of experience in roles enhances creativity and problem-solving.

* Jessica emphasizes the importance of continuous personal growth.

* Navigating the complexities of ADHD requires understanding and adaptation.

* Jessica's journey highlights the need for awareness around neurodiversity in the workplace.

Chapters

* 00:00 Introduction to Product Mastery

* 01:27 Jessica's Journey in Product Management

* 04:20 Personal Insights on ADHD

* 09:49 Understanding ADHD's Impact on Work

* 11:58 Leveraging ADHD in Product Management

* 19:45 Communicating ADHD in Professional Settings

* 24:35 Navigating Crisis Mode in Product Development

* 28:12 Balancing Strengths and Weaknesses

* 32:11 Future Opportunities and Job Descriptions

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.productcoalition.com/subscribe

In this conversation, Jay Stansell and Julie Harris, Director of Product at Mind Foundry, discusses the transformative role of AI in high-stakes scenarios, particularly in risk detection across various industries. She shares insights from her diverse career journey, highlighting the challenges organizations face with data overload and the importance of customer experience in AI solutions. Julie emphasizes the need for a product-based approach to AI adoption, the critical role of data engineering, and the significance of human-AI collaboration in enhancing decision-making processes. She also addresses the risks associated with AI and the necessity for continuous learning and model adaptation to keep pace with evolving challenges.

Want to appear on the show? Head to ProductCoalition.com

Takeaways

* AI products are designed for high-stakes scenarios.

* Data can be both an opportunity and a risk.

* AI can significantly reduce false positives in fraud detection.

* Customer experience is crucial in AI solutions.

* Organizations should adopt a product-based approach to AI.

* Data engineering is essential for effective AI implementation.

* AI should augment human decision-making, not replace it.

* Continuous learning is vital for AI model effectiveness.

* Understanding user workflows is critical for AI product design.

* AI adoption carries inherent risks that must be managed.

Chapters

* 00:00 Introduction to Mind Foundry and AI's Role

* 02:38 Jay's Career Journey and the Evolution of Data

* 06:18 Challenges in Risk Detection and Data Overload

* 10:02 The Importance of Customer Experience in AI Solutions

* 12:19 AI as a Solution for Fraud Detection

* 16:07 Adopting AI: Strategies for Organizations

* 21:21 Data Engineering: The Backbone of AI Products

* 23:23 AI's Impact on Jobs and Human-AI Collaboration

* 28:03 Managing Risks in AI Adoption

* 32:16 Continuous Learning and Model Adaptation

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.productcoalition.com/subscribe

In this conversation, Jay Stansell and Conor Joyce delve into the significance of feature definitions in AI applications, emphasizing the need for clear definitions to drive meaningful outcomes. They discuss the transition from product-led growth to behavior-led growth, highlighting the importance of understanding user behavior and the role of behavioral science in product development. Conor shares insights on practical frameworks and resources for improving feature definitions and the overall impact of AI in product design.

Want to appear on the show? Head to ProductCoalition.com

Takeaways

* Feature definitions are crucial for effective AI applications.

* Understanding user outcomes is more important than just outputs.

* Behavioral science can enhance product development processes.

* The tech industry needs to focus more on research and understanding user behavior.

* There is a shift from product-led growth to behavior-led growth.

* AI should solve real problems rather than just follow trends.

* Organizations should not overlook established ML solutions for new AI trends.

* Practical frameworks can help improve feature definitions and product outcomes.

* Investing time in research can uncover significant growth opportunities.

* Career advancement can be achieved by focusing on impactful AI features.

Chapters

* 00:00 Introduction to AI and Impactful Features

* 08:03 The Importance of Feature Definitions

* 12:12 Outcomes vs Outputs in AI

* 21:18 Behavioral Science in Product Development

* 30:03 The Shift from Product-Led to Behavior-Led Growth

* 33:14 AI's Role in Feature Definitions

* 39:28 Practical Frameworks and Resources for Improvement

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.productcoalition.com/subscribe

In this episode of the Product Coalition podcast, Jay Stansell interviews Jared Peterson, a behavioral scientist and co-founder of Nuance Behavior. They explore the intersection of behavioral science and product strategy, discussing key concepts such as motivation, decision-making, and user engagement. Jared shares his journey into behavioral science, the importance of understanding user behavior, and the ethical considerations in applying behavioral science in product design. The conversation also delves into frameworks like the Elephant Rider Path and the significance of performance metrics in motivating users. Overall, the episode emphasizes the need for a deeper understanding of user psychology to drive effective product strategies.

Want to appear on the show? Head to ProductCoalition.com

Takeaways

* Behavioral science helps clarify user problems.

* Understanding motivation is key to behavior change.

* The Elephant Rider Path framework aids in behavior change.

* Big E engagement focuses on real-world behavior change.

* Little E engagement is about interaction with the product.

* Context is crucial in behavioral science applications.

* Performance metrics can impact user motivation.

* Ethics in behavioral science requires open dialogue.

* Integrating behavioral science into teams enhances product design.

* Success needs to feel achievable for users.

Chapters

* 00:00 Introduction to Behavioral Science and Product Strategy

* 02:18 Jared Peterson's Journey into Behavioral Science

* 04:07 Defining Behavioral Science

* 05:34 The Role of Expertise in Behavioral Science

* 08:13 Behavioral Science vs. UX Design

* 10:06 Understanding Engagement: Big E vs. Little E

* 12:59 The Elephant, Rider, and Path Framework

* 13:54 Engagement Strategies in Product Design

* 16:48 Habit Formation and Behavioral Change

* 19:41 Integrating Behavioral Science into Product Teams

* 20:38 Decision Science and User Engagement

* 23:35 Performance Metrics and User Motivation

* 29:44 Ethics in Behavioral Science

* 35:31 Implementing Behavioral Science in Organizations

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.productcoalition.com/subscribe

In this conversation, Brendan Fortune shares his journey in product management, emphasizing the evolving role of product managers in the age of AI. He discusses the importance of developing product sense, leveraging AI for knowledge gathering, and the critical human element in decision-making. Brendan also highlights the need for mental health awareness and building political capital within organizations to enhance collaboration and drive innovation.

Want to appear on the show? Head to ProductCoalition.com

Takeaways

* Product managers need to synthesize customer insights effectively.

* AI is transforming how product managers gather knowledge.

* Developing product sense is crucial for identifying opportunities.

* The role of product managers is becoming more expansive with AI.

* Mental health is essential for sustaining performance in PM roles.

* Building alignment and political capital is key to prioritizing ideas.

* AI can assist in refining proposals and enhancing collaboration.

* Product management should be enjoyable and engaging.

* Understanding business acumen is vital for product managers.

* The human element remains critical in AI-driven decision-making.

Chapters

* 00:00 Introduction and Background

* 04:45 The Role of Product Managers

* 08:10 Developing Product Sense

* 09:52 AI's Impact on Product Management

* 11:49 Enhancing Collaboration with AI

* 13:50 Navigating Security and Privacy Concerns

* 17:04 Identifying and Comparing Opportunities

* 19:57 The Human Element in AI-Driven Decisions

* 23:26 Making Product Management Fun

* 26:02 Building Alignment and Political Capital

* 30:00 Mental Health and Sustainability in PM Roles

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.productcoalition.com/subscribe

In this episode of the Product Coalition podcast, host Jay Stansell interviews Steve Johnson, CEO of Product Growth Leaders, who shares his extensive experience in product management and the development of the Quartz Open Framework. The conversation explores the evolution of product management, the importance of aligning product strategy with business goals, and the critical role of customer feedback in the development process. Steve emphasizes the need for continuous learning and collaboration across teams to break down silos and improve product outcomes.

Want to appear on the show? Head to ProductCoalition.com

Takeaways

* Steve Johnson has over four decades of experience in product management.

* The Quartz Open Framework helps bridge business strategy and product execution.

* Continuous learning is essential in product management.

* Customer feedback should guide product development decisions.

* Product management roles need clarity and definition.

* The Quartz framework is adaptable for various organizations.

* Effective product management requires alignment on strategy.

* Silos in organizations hinder effective product management.

* Understanding customer problems is more important than just building features.

* Product management is an ongoing process, not a one-time project.

Chapters

* 00:00 Introduction to Product Mastery

* 01:28 Steve Johnson's Journey in Product Management

* 08:21 Understanding the Quartz Open Framework

* 12:13 Breaking Down Silos in Product Management

* 18:41 The Adaptability of the Quartz Framework

* 21:31 Key Components of the Quartz Framework

* 27:16 Addressing Efficiency and Effectiveness in Product Management

* 30:10 The Role of Customer Feedback in Product Development

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.productcoalition.com/subscribe