Product Book Club

"Product Direction" book review/ discussion with author Nacho Bassino and Product Managers - Oct 2021


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"Product Direction" book review/ discussion with author Nacho Bassino and Product Managers

Some of the questions covered:

  • Marketplaces have different personas with different (sometimes conflicting) interests (e.g., sellers, buyers, the platform itself). In your opinion how is the best way to set-up KPIs/outcomes? Also, should we try to have a roadmap for each segment?
  • How do you run the competitive analysis to define the strategy for a feature as a product case?
  • What tips do you have for teams setting OKRs for the first time so not having historical data on how much they could improve a metric?
  • All questions submitted here: https://productbookclub.com/book/product-direction

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    About the Product Book Club:

    Discuss product-related books once a month with new product colleagues and the book's author.

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