Product Fields

Product Fields

By Sander Dur, Ryan Brook, Jim Sammons, and Rich VisotckyBusinessTechnologyManagement
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Product Fields episodes

  • #153 Building Frameworks, One Principle at a Time

    What does it take to build your own process framework?  Are there common pieces to a framework, the must haves that make it all click?  Even if you could build one, do you know why you’re doing it, and if you should?

    In this episode, Jim, Sander, and Rich explore the nature of frameworks, innovation, and effective collaboration in organizations. They discuss how frameworks serve as scaffolding, the role of informal conversations in fostering change, the importance of adaptable, purpose-driven processes, and the pitfalls of rigid standardization.  Along the way, they find many core concepts for when you’re considering how to approach your work and the people you’re doing it with.

    Some core concepts we identified were:

    • Solved Problems
    • Collaboration
    • The Level of Work Management
    • See the Whole System
    • Rules of Ownership
    • Validate Results
    • Make Definitions Clear and Specific
    • Consistency, Not Standardization
    • Allow Process Changes
    • Measurement Against Goals


    Chapters:

    00:00 Introduction

    06:29 Importing frameworks and scaffolding

    10:18 Focusing on solving problems, not parts

    13:27 AI and the importance of collaboration and subject matter experts

    17:21 Understanding the whole system

    20:46 Frameworks as constraints, not strict processes

    24:24 Balancing process and human behavior

    28:32 The cafeteria approach to frameworks

    36:35 Standardization versus consistency in complex work

    39:43 The role of incentives in behavior change

    44:20 Creative problem solving

    45:32 Principles of effective frameworks

    49:26 Starting simple and evolving your framework

    52:11 Conclusion: frameworks as living, adaptable systems

    Books mentioned:

    A technique for producing ideas - https://a.co/d/0a5fJ0VA

    The Anatomy of a Product - https://productfields.com/product/the-anatomy-of-a-product

    Connect with Product Fields:

    📢 Follow the podcast for more inspiring stories
    💬 Join the conversation on LinkedIn - https://linkedin.com/company/mastering-agility 

    📩 Contact us for trades or sponsorships

    👉 If you enjoyed this episode, leave a review and share it with someone who needs to hear it!

    Check out our sponsors:

    https://www.xebia.com

    https://www.wiserbees.com

    https://www.jointinsights.com

    https://www.productfields.com

    53 min
  • #152 "I Make", Take and Collaborate with Jimmy DiResta

    Jimmy DiResta has spent decades building things other people only imagine. Furniture. TV shows. A life that doesn't sit still. In this episode, we get past the shop tour and into what actually shaped him.

    We talk New York, the city that built his eye for craft and his tolerance for hustle. We talk Hollywood, and what it's like to make things for an industry built on illusion. We talk about how he approaches a problem, any problem, whether it's a broken hinge or a broken plan. And we get into the parts of his life that don't show up in a highlight reel: his hobbies, friends, family, and picking up pottery as a beginner all over again.

    This one isn't about tools. It's about how a maker keeps making, decade after decade, without losing the parts of himself that got him here. Most people stop learning new crafts once they've mastered one. Jimmy hasn't. This conversation is a case study in staying a beginner on purpose.

    What we get into

    • Growing up in and around New York, and how the city and early years shaped his work ethic
    • Hollywood: building for the screen, and what the industry taught him about craft
    • His approach to problem-solving, on set and in the shop
    • Starting pottery as a total beginner, and what it's like to be bad at something new again

    00:00 Introduction to Jimmy DiResta

    02:34 The Art of Making and Teaching

    04:52 Crafts and Changing Times

    07:40 Timeless Design Elements

    10:32 Manufacturing History and Local Craftsmanship

    13:21 Reflections on High School and Early Influences

    19:14 From High School to Making Toys

    22:04 From Art School to Graphic Design

    23:03 Early Experiences in Advertising

    23:28 Learning the Craft from Family

    24:27 Transitioning to Toy Design

    25:47 The Evolution of Problem Solving

    28:01 Understanding the Nature of Props and Products

    29:59 The Balance of Temporary and Permanent Creations

    31:46 The Pressure of Client Work

    33:46 Confidence in Problem Solving

    37:00 The Joy of Troubleshooting

    38:48 Memorable Moments with Howard Stern

    41:20 Maker Style F-Marry-Kill

    43:31 Collaboration in the Maker Community

    46:16 Exploring Pottery as a New Medium

    47:22 Embracing Mistakes in Craftsmanship

    51:05 The Zen of Pottery and Creative Space

    53:23 Gifts from You, Gifts to Me

    54:17 The Value of Content as a Legacy

    58:16 Interacting with Fans and Community Influence

    01:07:24 Parting Thoughts on Positivity and Gratitude

    Connect with Product Fields:

    📢 Follow the podcast for more inspiring stories
    💬 Join the conversation on LinkedIn - https://linkedin.com/company/mastering-agility 

    📩 Contact us for trades or sponsorships

    👉 If you enjoyed this episode, leave a review and share it with someone who needs to hear it!

    Connect with our guest: Jimmy DiResta

    https://www.youtube.com/user/jimmydiresta/

    https://www.instagram.com/jimmydiresta/

    https://www.instagram.com/makingfunshow/

    https://www.joinmakersmob.com/diresta/

    https://jimmydiresta.com/

    https://imakeny.com/

    https://direstaedc.com/

    Check out our sponsors:

    https://www.xebia.com

    https://www.wiserbees.com

    https://www.jointinsights.com

    https://www.productfields.com

    1 hr 11 min
  • #151 Product Economics
    Summary

    In this episode, Rich Visotcky and Jim Sammons explore the nuances of decision-making, the importance of understanding opportunity costs, and how to effectively manage product development and organizational priorities through early learning, strategic experimentation, and the economics of product development. They discuss strategies for quantifying costs, the impact of delays, and practical approaches to focus and efficiency. Jim and Rich wrap things up with how to make smarter decisions with limited resources, the value of testing assumptions, and the impact of human behavior on business success.

    Takeaways
    • The cost of delay can significantly erode value if not managed properly.
    • Prioritization should be based on economic impact and opportunity cost.
    • Simplicity and focusing on what matters most can improve organizational agility.
    • Understanding team costs and resource allocation helps in better planning.
    • Early validation and quick learning are crucial to avoid sunk cost fallacies. Early learning and iteration can significantly reduce risk and improve outcomes.
    • Understanding human behavior helps in designing better products and services.
    • Buying time through strategic decisions can lead to better resource allocation.
    • Asking the right questions reveals hidden opportunities and customer needs.
    • Simple frameworks and mental models can make complex decisions more manageable.
    1 hr 35 min
  • #150 YouTube, Products, and Tacos with David Picciuto from Make Something

    In this engaging conversation, Jim Sammons interviews David Picciuto, a content creator and artist with a background in tech. They explore topics like audience building, product creation, the impact of social media, and the future of content in the age of AI, offering valuable insights for creators and entrepreneurs.

    David's Site - https://makesomething.com/

    David's YouTube Channel - https://www.youtube.com/@MakeSomething
    David's art exhibition link - https://www.facebook.com/events/824417793474488/824417800141154/?active_tab=about&rdid=LhU2vlGENfrG7IEA
    Giant Cassette Tape - https://youtu.be/jExRIl7WBPs?si=NNiHBl_RiLA-c89D

    1 hr 24 min
  • #148 It's You, Not Me...Right?

    In this conversation, Jim Sammons and Rich Visotcky discuss various aspects of team dynamics, particularly focusing on Scrum Masters and the importance of engagement and interest in work. We explore the expectations placed on Scrum Masters, the significance of caring about the work being done, and how to navigate conflicts within teams around their work, tool choice, communication patterns, and more.

    Key highlights include:

    • Interest in work drives better performance and outcomes.
    • Navigating conflict requires understanding the context.
    • Caring about the work leads to better results.
    • Frustrations in work often stem from organizational decisions.
    • Shifting mindsets from tool dependency to problem-solving is crucial.
    • Different teams require different types of support and skills.

    Chapters

    00:00 Intro 

    00:16 Should Scrum Masters Be Interested? 

    01:23 Do Process People Need to Grasp The Backlog? 

    04:48 Do Care and Interest Go Hand in Hand? 

    08:14 Marker 4 

    08:14 Did the Creators of Agility Expect People to Care? 

    10:56 Do You Need to Know How the Sausage is Made? 

    13:41 The Legend of "Json the Troublemaker" 

    18:25 It's Not Them, It's You 

    21:39 The Way of Working 

    26:30 What Gets You Riled Up? 

    29:49 It Makes Sense, and it Makes Me Angry 

    34:52 The "User" Will See You Now 

    37:03 What Riles Rich Up? 

    42:35 Part of the Solution? 

    46:29 On the Next Episode... 

    Connect with Product Fields:

    📢 Follow the podcast for more inspiring stories
    💬 Join the conversation on LinkedIn - https://linkedin.com/company/mastering-agility 

    📩 Contact us for trades or sponsorships

    👉 If you enjoyed this episode, leave a review and share it with someone who needs to hear it!

    Connect with our hosts:

    https://www.linkedin.com/in/jamessammons/

    https://www.linkedin.com/in/richvisotcky/


    Check out our sponsors:

    https://www.xebia.com

    https://www.wiserbees.com

    https://www.jointinsights.com

    https://www.productfields.com

    49 min
  • #147 Leading Product Teams in the Age of AI - With Gil Broza

    Gil Broza joins our hosts, Jim Sammons and Rich Visotcky, for the first episode of the Product Fields podcast in 2026!  In this conversation, we discuss the evolving landscape of agility and product management in the age of AI. Together, we explore how AI has transformed product delivery, the importance of accountability, and the need for leaders to adapt their strategies to ensure effective team dynamics. Too often, we have seen companies go full-on into AI without any strategy or understanding of the consequences. Through our discussion, we dive into the balance between leveraging AI for efficiency while maintaining critical thinking and human oversight, and the need for a thoughtful approach to integrating AI into work processes.

    00:00:00 Intro

    00:02:04 Agility Beyond Tech: Adapting Principles for Non-Tech Teams 

    00:03:44 The Relevance of the Agile Manifesto, Values, and Principles 

    00:08:44 AI's Impact on Product Delivery and Management 

    00:12:15 Going Back to Principles in the Age of AI 

    00:16:52 Accountability in the Age of AI 

    00:28:03 The AI Industrial Revolution: Trust and Human Connection 

    00:33:58 The Atrophy of Skills in the Age of AI 

    00:35:07 The Impact of AI on Communication and Authenticity 

    00:45:38 The Dangers of Over-Reliance on AI 

    00:47:27 Fundamentals in the Age of AI 

    00:50:45 The Danger of Agency and AI 

    00:53:01 The Future of Work and AI Integration 

    00:57:46 Quantity vs. Impact 

    01:01:20 Closing 

    Connect with Product Fields:

    📢 Follow the podcast for more inspiring stories
    💬 Join the conversation on LinkedIn - https://linkedin.com/company/mastering-agility
    📩 Contact us for trades or sponsorships

    👉 If you enjoyed this episode, leave a review and share it with someone who needs to hear it!

    Connect with our guests:

    Gil Broza: https://www.linkedin.com/in/gilbroza

    Subscribe to Gil’s newsletter: https://3pvantage.com/subscribe-newsletter/

    Attend Gil’s course, “Leading AI-Enabled Product Teams”: https://3pvantage.com/leapt/

    Check out our sponsors:

    https://www.xebia.com

    https://www.wiserbees.com

    https://www.jointinsights.com

    https://www.productfields.com

    1 hr 6 min
  • #146 Can Mindset be Quantified? - With Dr. Karen Eilers and Christiaan Verwijs

    Join hosts Rich Visotcky and Jim Sammons as they delve deep into the agile mindset and its significance in team dynamics from a research-backed perspective. Joining them in this episode are Dr. Karen Eilers and Christiaan Verwijs who are leading studies exploring the agile mindset from the individual and team level.  Through their research and the help of Columinity, they describe how to factors like motivation, morale, collaborative exchange, value focus, and management support improve team effectiveness. Together, we discuss the development of reliable measurement scales, the importance of data in understanding team effectiveness in order to take action, and the challenges of selection bias and trust in survey data. We also dip our toes into the pools of dynamic reteaming and its effects on team cohesion and team outcomes.

    Whether you’re a manager looking to help your teams hit their stride, a team member trying to understand how to improve yourself to improve those around you, or a research and data junkie curious about people and teams, this episode has you covered!

    Want to learn more about your team and the research?

    Participate (and get immediate actionable feedback!): https://questionnaire.columinity.com/setup/model/agilemindset

    Preliminary findings: https://blog.columinity.com/how-a-team-level-agile-mindset-shapes-team-effectiveness/

    Scientific paper on Agile Mindset: https://www.sciencedirect.com/science/article/pii/S0040162522001822

    Contact Columinity: https://columinity.com/research

    Connect with our guests:

    Karen Eilers: linkedin.com/in/dr-karen-eilers/

    Christiaan Verwijs: linkedin.com/in/christiaanverwijs/

    Connect with Mastering Agility:

    📢 Follow the podcast for more inspiring stories
    💬 Join the conversation on LinkedIn - linkedin.com/company/mastering-agility
    📩 Contact us for trades or sponsorships

    👉 If you enjoyed this episode, leave a review and share it with someone who needs to hear it!

    Check out our sponsors:

    www.xebia.com

    www.wiserbees.com

    www.jointinsights.com

    www.productfields.com

    Find more at www.masteringagility.org

    54 min
  • #146 Can Mindset be Quantified? - With Dr. Karen Eilers and Christiaan Verwijs

    Join hosts Rich Visotcky and Jim Sammons as they delve deep into the agile mindset and its significance in team dynamics from a research-backed perspective. Joining them in this episode are Dr. Karen Eilers and Christiaan Verwijs who are leading studies exploring the agile mindset from the individual and team level.  Through their research and the help of Columinity, they describe how to factors like motivation, morale, collaborative exchange, value focus, and management support improve team effectiveness. Together, we discuss the development of reliable measurement scales, the importance of data in understanding team effectiveness in order to take action, and the challenges of selection bias and trust in survey data. We also dip our toes into the pools of dynamic reteaming and its effects on team cohesion and team outcomes.


    Whether you’re a manager looking to help your teams hit their stride, a team member trying to understand how to improve yourself to improve those around you, or a research and data junkie curious about people and teams, this episode has you covered!


    Want to learn more about your team and the research?

    Participate (and get immediate actionable feedback!): https://questionnaire.columinity.com/setup/model/agilemindset

    Preliminary findings: https://blog.columinity.com/how-a-team-level-agile-mindset-shapes-team-effectiveness/

    Scientific paper on Agile Mindset: https://www.sciencedirect.com/science/article/pii/S0040162522001822

    Contact Columinity: https://columinity.com/research


    Connect with our guests:

    Karen Eilers: linkedin.com/in/dr-karen-eilers/

    Christiaan Verwijs: linkedin.com/in/christiaanverwijs/


    Connect with Mastering Agility:

    📢 Follow the podcast for more inspiring stories
    💬 Join the conversation on LinkedIn - linkedin.com/company/mastering-agility
    📩 Contact us for trades or sponsorships

    👉 If you enjoyed this episode, leave a review and share it with someone who needs to hear it!

    Check out our sponsors:

    www.xebia.com

    www.wiserbees.com

    www.jointinsights.com

    www.productfields.com

    Find more at www.masteringagility.org


    Hosted on Ausha. See ausha.co/privacy-policy for more information.

    54 min
  • #145 Consistency, Creativity, Compliance, and the Five X's with Sam Falco and Dan Neumann

    In this episode, Jim and Rich delve into the complexities of Agile methodologies with Sam Falco and Dan Neumann, discussing the balance between consistency and flexibility, the challenges of planning in complex environments, and the importance of discipline in Agile practices. Together, they explore various frameworks for navigating complexity, the significance of measuring effectiveness, and the necessity of making small bets in uncertain conditions. The need for organizations to adapt their approaches based on the context and to embrace feedback as a means of continuous improvement is critical for continued success.


    00:00 Intro

    04:08 Understanding Complexity in Agile 

    09:02 The Challenge of Planning in Complex Environments 

    13:49 Navigating Regulations and Constraints 

    15:57 Frameworks for Managing Complexity 

    21:46 Managing Risk and Boundaries in Complexity 

    26:07 Efficiency vs. Effectiveness 

    30:20 The Complexity of Decision Making 

    37:15 Consistency vs Flexibility 

    44:05 Discovering the Time to Change 

    47:53 Building and Falling Into Habits 

    51:58 Finding the Balance of Consistency and Flexibility 

    53:40 Iterating Towards a Solution 

    54:37 Complexity Needs Good Process 

    55:25 Using Cadence for Evolution and Consistency 

    57:01 It Takes Discipline to Deliver


    Connect with Mastering Agility:

    📢 Follow the podcast for more inspiring stories
    💬 Join the conversation on LinkedIn https://www.linkedin.com/company/mastering-agility
    📩 Contact us for trades or sponsorships

    👉 If you enjoyed this episode, leave a review and share it with someone who needs to hear it!


    Connect with our guests:

    linkedin.com/in/sam-falco/

    linkedin.com/in/meetdanneumann/


    Check out our sponsors:

    www.xebia.com

    www.wiserbees.com

    www.jointinsights.com

    www.productfields.com


    Find more at www.masteringagility.org


    Hosted on Ausha. See ausha.co/privacy-policy for more information.

    1 hr
  • #144 Listener Q&A: Answering Your Submissions

    In this episode, Ryan Brook brings his homework with him as he joins hosts Jim Sammons and Rich Visotcky for a vibrant Q&A session to answer questions from our viewers. Ryan flips the script, taking over emcee duties to extract key ideas and insights from Rich and Jim as they cover a range of topics from team autonomy and navigating roles to measuring outcomes and outputs to understand the impacts of agility.


    Join us for a lively session answering your questions! Have a question you want answered in a future episode? Comment on this episode, or reach out to us.


    00:00:00 Opening

    00:00:29 Introductions

    00:02:54 Question Setup

    00:04:16 Navigating New Roles in an Organization

    00:13:07 Coaching Leadership on Agility and Fixed Projects

    00:20:09 Managing Dependencies in Agile and Waterfall

    00:28:38 Metrics for Agile Progress

    00:36:00 Creating a Culture of Experimentation

    00:47:23 Measuring Outcomes vs Output

    00:52:40 The Gantt Chart Debate

    00:58:16 Tools for User Story Mapping

    01:05:21 Balancing Team Autonomy with Organizational Goals

    01:13:01 Change Management in UI/UX Handoffs

    01:19:38 Managing Parallel Sprints

    01:29:13 Closing


    Connect with Mastering Agility

    📢 Follow the podcast for more inspiring stories
    💬 Join the conversation on LinkedIn https://www.linkedin.com/company/mastering-agility
    📩 Contact us for trades or sponsorships

    👉 If you enjoyed this episode, leave a review and share it with someone who needs to hear it!


    Check out our sponsors:
    www.xebia.com

    www.wiserbees.com

    www.jointinsights.com

    www.masteringagility.org


    Hosted on Ausha. See ausha.co/privacy-policy for more information.

    1 hr 32 min

About Product Fields

From the publisher's feed

Why is it that products are so hard to develop and deliver? How can we truly deliver value with so many different variables that can affect the outcome?

We are Sander Dur, Ryan Brook,…