Dr. Fio Dossetto, editor-in-chief of contentfolks and former Senior Editor at Hotjar, talks through "product-led" content, writing search content without becoming a copycat, and levelling-up your career by thinking less like a writer, and more like a strategist.

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Hosts

• Dr. Fio Dossetto is the editor-in-chief of contentfolks, and the former Senior Editor at Hotjar.
• Ryan Law is the Director of Marketing for Animalz, an agency that delivers high-quality content marketing to enterprise companies, startups, and VC firms.

Mentioned in the Episode

• Fio's newsletter, contentfolks
• Fio's talk for Wynter: Product-LED Content: A Powerful (& Under-utilized) Approach to Content
• Examples of product-led content
• Ahref's free course, Blogging for Business
• Animalz's article, Copycat Content: SEO Tools Got Us Here, Humans Will Get Us Out
• Animalz's article, You’re a Content Marketer, Not a Writer

Connect

• Connect with Fio on Twitter and LinkedIn
• Connect with Ryan on Twitter and LinkedIn