If you’ve recently converted to a product-led revenue model or are looking to do so, you don't want to miss this episode of Product Led Revenue with Breezy Beaumont. 

Earlier this year, Dreamdata transitioned from a traditional sales model to a product-led revenue model, an enormous undertaking for any company.

Chief Revenue Officer at Dreamdata, Steffen Hedebrandt, talks with Breezy about the transition and what they've learned from the experience. He predicts where the company might be headed and the impact that PLR will have.

Each business owner's goal is to attract as many new customers as possible using every channel available. So, perhaps you’re wondering how SMS can fit into the mix for your product? 

In this episode, host Breezy Beaumont connects with Brian Malkerson, the Chief Revenue Officer at Attentive, an SMS marketing platform. During the episode, Brian and Breezy discuss the past, present, and future of SMS marketing. 

According to Brian, more and more companies will use SMS in the future. "I'm guessing there's probably 40% or 50% of e-commerce retail brands that are doing SMS marketing today. There's no reason it shouldn't be 90%, 100% in the next couple of years."

Brian and Breezy also touch upon the importance of company culture and agree that a strong relationship between customer success and sales teams drives success.