Product/market fit is a concept popularized by venture capitalist Marc Andreessen, which refers to the degree of alignment between a product or service and the needs, preferences, and pain points of a target market. Achieving product/market fit indicates that the product or service effectively addresses a significant problem or opportunity in the market and resonates with customers, leading to strong demand, adoption, and satisfaction.

Right product, right people 🏆💡 When customers love what you’re selling.

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