Most founders get product-market fit completely wrong — and it costs them months of wasted work and thousands of dollars.

In this GTM Essentials lesson, I’ll break down what product-market fit really means and show you how to co-create your solution with your ideal customer. You’ll learn how to validate your product before launch, avoid the “build in isolation” trap, and ensure your customers are ready and willing to pay.

You’ll learn:

• What product-market fit actually is (and isn’t)
• The market research steps to validate your idea
• How to avoid pouring time and money into products no one wants

ADDITIONAL RESOURCES 

→ Download the GTM Essentials Notion Workbook: https://selinaho.com/gtm-essentials

→ The Complete GTM Essentials Course: https://www.youtube.com/watch?v=D-01GTm7NWQ&list=PLoxqvwU4q36bTLn_CVAaeyHPd2bjxIEz_

LET’S CONNECT

→ Newsletter: https://ceo-confessions.beehiiv.com  

→ LinkedIn: https://www.linkedin.com/in/selinaho  

→ Instagram: https://www.instagram.com/selinajho   

→ TikTok: https://www.tiktok.com/@selinajho_ 

P.S. Learning a lot from this free GTM Essentials course? It would mean the world to me if you shared it with a fellow entrepreneur 🤍