Welcome to a brand-new series on Stories from the River as we go behind the scenes of Ashley's 'Right to Win' Product Knowledge Boot Camp with Charlie Malouf and Renee Bradley as they unpack what it means for Broad River Retail. Find out how this company-wide training is shaping retail teams and driving results across multiple locations.

Charlie and Renee sit down at the Pineville Flagship Ashley Store location and discuss the massive undertaking involved in orchestrating this four-day, multi-site training initiative. Over 330 Memory Makers from all aspects of retail — ranging from Home Furnishings Consultants (HFCs) to General Managers — participated across eight different host locations, all designed to enhance product knowledge and sales confidence within the organization. Renee shares details about the logistical coordination, collaboration with Ashley Furniture field sales trainers, and the intentional timing of the event between major sales periods to maximize impact.

The conversation highlights not only the practical aspects of the boot camp, such as the five and a half hour sessions packed with demonstrations on features like Platform Seating and performance fabrics, but also the deeper goals of building community, ensuring consistent retail rhythms, and cultivating a sense of excitement and confidence among the Memory Makers.

And how do we measure success? After the training, success is measured through specific retail performance metrics like sales per guest (SPG) as well as through surveys and anecdotal feedback from participating Memory Makers. Renee underscores the value of in-person training for fostering engagement and lasting sales excellence, and closes with a forward-looking perspective, emphasizing continuous improvement, community, and the shared purpose that unites everyone at Broad River Retail.

Join us again on Thursday to take a glimpse into a conversation Charlie has with Teresa Thompson, a field sales manager with Ashley Furniture Industries, and Ashley's 'Rights to Win' Boot Camp's most talked about trainer on Stories from the River.

Watch on YouTube: https://youtu.be/Owyi81Q9dOU

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