Rhett Silverstein is the Founder of Hegemon, an agency that represents consumer product manufacturers in partnering with big brands, celebrities, and athletes. Before founding Hegemon, he was a brand licensing agent at Beanstock, and before that a New York lawyer. Today, Rhett is going to share some valuable knowledge on how inventors, startups, and small manufacturers can license big brands and celebrities for your products.
Click this link for This Episode's Full Info Page: https://productstartup.com/podcast/081-how-to-license-major-brands-and-celebrities/
Today we talk about:
What is inbound licensingWhy would a product startup want to consider itWhat should a product company have ready before reaching outHow do you work with an agency to get in front of these peopleHow are these deals generally structured
EPISODE LINKS
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Thanks for tuning in! See you next time.