Product Startup

Product Startup

By Kevin MakoBusinessEntrepreneurshipArtsMarketingDesign
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Product Startup episodes

  • 048 - As-Seen-On-TV Products & Product Licensing, Bill McAlister of Top Dog Direct - The Product Startup: Product development for small business

    Bill McAlister is President of Top Dog Direct, one of the most successful marketers of “As Seen on TV” products. Bill and his team are constantly on the look-out for the next hit consumer product and they meet with at-home inventors regularly.
     
    Bill discusses what direct response television (DRTV) marketers look for in consumer inventions and how an at-home inventor can get a product to market without breaking the bank.
    In this episode, we learn about

    * The 14-Day JUST START Challenge
    * Bill's experience in QVC and HSN
    * The essential elements of a good As-Seen-on-TV pitch
    * How to determine if your product will be successful
    * The role of patents in product development
    * How to compete without a patent
    * How to know who to trust in the product development space
    * The advantages of licensing and downsides to rolling your own product
    * The "as-seen-on-TV" audience and the grow of the Millenial generation  
    * The positioning of Amazon in ecommerce, and consumer expectations
    * The appropriate cost of goods vs the sales price
    * Sample royalty rates in as-seen-on-TV products  
    * Other reasons for people to pursue licensing


    Links and resources mentioned in this episode

    * Website: topdogdirect.com
    * Social Media

    * Twitter: @TopDogDirect
    * Facebook: facebook.com/TopDogDirect
    * Instagram: instagram.com/topdogdirect



    44 min
  • 047: Financial, legal and HR traps of buying and selling small businesses, Chris Ray & Chariss Tatman of C2 Group

    Click this link for This Episode's Full Info Page: https://productstartup.com/podcast/047-financial-legal-and-hr-traps-of-buying-and-selling-small-businesses-chris-ray-chariss-tatman-of-c2-group/

    We talk about the top reasons why owners typically want to sell their business. Also - accounting issues that business owners may be blindsided by during a sale: reoccuring expenses and perishable inventory calculations

    47 min
  • Financial, legal and HR traps of buying and selling small businesses, Chris Ray and Chariss Tatman of C2 Group - The Product Startup: Product development for small business

    Christopher Ray started off his career as general counsel for a Denver-based e-commerce company that was engaged in an aggressive mergers & acquisitions program, rolling up six dealerships over an 18-month period. He has since been in private practice helping small companies fix their financials, grow their business, and find outside investment, as well as help investors understand the financials of the businesses they are interested in investing in.

     
    Chariss is an experienced and PHR Certified Human Resources and business management consultant. She has worked with multiple startups in creating and implementing complete and scalable HR practices, managed multi-location HR departments and participated in litigation from routine unemployment matters to complex discrimination cases. Chariss specializes in working with startups and small businesses to build foundational HR practices that focus on technology and efficient communication throughout the organization.

    In this episode, we learn about

    * Top reasons why owners typically want to sell their business
    * Accounting issues that business owners may be blindsided by during a sale: reoccuring expenses and perishable inventory calculations
    * How investors evaluate businesses for sale, including employee turnover statistics
    * Where to find investors for your business and how to prepare for the meeting
    * Focusing on local businesses, investors and PR and creating a connection
    * Typical hiring mistake small business owners make
    * Essential points to include in a pitch
    * How to get your business ready for investor funding
    * Final tip: Small businesses would be better off if...


    Links and resources mentioned in this episode

    * Website: c2groupllc.com

    45 min

About Product Startup

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The Product Startup Podcast is the hardware product development industry's #1 podcast. From invention idea to getting onto store shelves, and everything in between. Hear how inventors, product…