Product Tuesdays

Ground Zero: let's talk product pricing. Ejemen Roluga (corporate finance expert and certified strategy professional) and Ahmad Mukoshy (Founder & CEO, GigaLayer) on pricing as positioning: why it isn't a B2B-or-B2C question, cost-plus versus value-based pricing, reviewing prices under inflation, and the goal underneath it all — returning value to shareholders.

For a new entrant with several customer segments: tiered pricing over freemium. Tiers let you survey the market with real prices, and the tiers themselves should be tied to value.

Guests:

• Ejemen Roluga
• Ahmad Mukoshy

Hosted by Emmanuel Ogunsola, with co-host Tobechukwu Otuokere.

Recorded live as an X Space on Tuesday 21 February 2023.

A Valentine's special on the love and hate of building products. Segun Odufuwa and Chigozie Njoku on products born from their own itch, the ones that didn't work, the discipline that keeps a product alive — a plan, defined requirements, modules — and what the struggle teaches.

One year building tools for neighbourhood grocery stores: very painful and very exciting at the same time, and a lesson in resilience, in knowing when to move and when not to.

Guests:

• Segun Odufuwa
• Chigozie Njoku

Hosted by Emmanuel Ogunsola.

Recorded live as an X Space on Tuesday 14 February 2023.

Back to the Basics: what has to be true before a product goes out the door. Adegoke Talabi, Julian Duru and Chibuzor Obilom build a launch checklist from three angles — sales, architecture and quality.

Know your competition. Sell before you launch, even in an enterprise setting. And have a clearly defined rollback plan: every deployment gets a tag, you know the one you'd roll back to, and when something goes wrong you tell your customers, because communication goes a long way.

Guests:

• Adegoke Talabi
• Julian Duru
• Chibuzor Obilom

Co-hosted by Emmanuel Ogunsola and Goodnews George.

Recorded live as an X Space on Tuesday 7 February 2023.

Ground Zero: three founders on building products from scratch. Odun Odubanjo (Co-founder & CEO, Insight7), Moyo Sodipo (Co-founder & CPO, Busha) and Tolu Abiodun (Co-founder & CEO, Zilla) on being different, getting as much data as you can, and validating before you build — because every unvalidated line of code makes the product more expensive and slower to ship.

The honest lesson: the biggest mistake building Insight7 was not spending long enough in the prototype phase. Startups and big companies alike are too eager to start writing code.

Guests:

• Odun Odubanjo
• Moyo Sodipo
• Tolu Abiodun

Co-hosted by Emmanuel Ogunsola and Goodnews George.

Recorded live as an X Space on Tuesday 31 January 2023.

What does a product marketer actually do, and how is it different from product management? Busayo Durojaye and Princewill Ejirika on building a career in product marketing: positioning, launches, building features around customer insights, and the channels and skills worth learning.

The one thing you cannot delegate is talking to the customer. Listen to the pain point, not the requested solution — they'd have asked for faster horses — and let the data finish the sentence.

Guests:

• Busayo Durojaye
• Princewill Ejirika

Hosted by Goodnews George, with co-host Emmanuel Ogunsola.

Recorded live as an X Space on Tuesday 22 November 2022.

What you sell is a promise; operations is its delivery. Sikemi Tayo (operations excellence professional and systems operations consultant) and Alex Adenuga (Co-founder & Head of Operations, Movam Technologies) on operational excellence: executing strategy the way it was meant to be executed, building into the product what it takes to run it, and looking at your data objectively.

It starts with a landmark field a rider never sees: a well-meant feature that creates a phone call every delivery. Unless you want to be the cliché with shiny adverts and a flawed product, operations is a potential deal breaker.

Guests:

• Sikemi Tayo
• Alex Adenuga

Hosted by Goodnews George, with co-host Emmanuel Ogunsola.

Recorded live as an X Space on Tuesday 15 November 2022 (rescheduled from 8 November 2022).

Web3 is open, but it talks to itself. Oluwatosin Amusan and on building web3 products inside a centralised world: open source and ownership, switching costs, why web3 people speak as if everyone already understands them, and what it is like to learn the space from scratch — like learning to read and write again.

The lesson for anyone crossing over from web2: without people and a community around you, you get swamped and drop it. With them, what you read starts to make sense.

Guests:

• Oluwatosin Amusan
• Jennifer Echenim

Hosted by Goodnews George, with co-host Emmanuel Ogunsola.

Recorded live as an X Space on Tuesday 25 October 2022.

Tech is not a nine-to-five, the culture says bottle it up, and the body keeps score. Toluse Dove Francis, founder of Reuel Consulting and a mental health and relationship therapist, in a candid conversation about stress and burnout in product and tech careers: the signs people ignore (the headache that comes back every day), why especially men are told to hide it, what to do before it climaxes, and how to ask for help.

A practical, unhurried episode about guarding your health as jealously as your roadmap. Sometimes the first step is just to take a walk.

Guests:

• Toluse Dove Francis

Hosted by Goodnews George, with co-host Emmanuel Ogunsola.

Recorded live as an X Space on Tuesday 18 October 2022.

When the product breaks, the statement you put out can do more damage than the outage. Jemima Adegoke and Olukayode Kolawole on crisis communication: anticipating the risks for every part of the business, telling people what is really going on, training your spokespeople before you need them, and how to make a decision when there is no time (two to four recommendations with their likely outcomes, then choose).

The rule to remember: in chess, the pawns don't move back. Never rush a statement you cannot retrieve.

Guests:

• Jemima Adegoke
• Olukayode Kolawole

Hosted by Goodnews George, with co-host Emmanuel Ogunsola.

Recorded live as an X Space on Tuesday 11 October 2022.

Product managers don't really do anything — they get the job done by getting other people to do it. Nnamdi Azodo and Chilezie Unachukwu on stakeholder management: being the one who keeps everyone clear on the goal, managing up, down and sideways, and when to let your manager carry the cross.

The practical heart of it: build the relationships before you need them. Talk to your developers outside work, watch the match together, check in — because if the first time you call Tunde is the night of the fire, he won't pick up.

Guests:

• Nnamdi Azodo
• Chilezie Unachukwu

Hosted by Goodnews George, with co-host Emmanuel Ogunsola.

Recorded live as an X Space on Tuesday 4 October 2022.