If you've ever Googled a school, you've likely come across their Niche profile page. With more than 27 million users last year, the Niche platform helps its users discover the schools, companies, and neighborhoods that are right for them. Niche analyzes dozens of public data sets and millions of reviews to produce comprehensive rankings, report cards, and profiles for every K-12 school in the United States. Niche's Senior Enrollment Insights Leader for K-12, Angela Brown, joined Productive Disruption to talk about the platform and the state of enrollment and recruitment in the K-12 landscape.