204. Small Business Essentials With Ramon Ray

How To Create A Minimum Viable Offer with Shelley Brander

 

Links Mentioned:

www.loopslove.com

www.loopsclub.com

www.knistars.com

www.productiveinsights.com

www.youtube.com/productiveinsights

Productiveinsights.com/203

Related Episodes:

148. How Julie Cairns used Self-awareness and Mindset to drive a $6 Million Turnaround

202. The Offer Creation Process in 5 steps with Micheal Maidens

200. Seth Godin on Marketing strategy - with Ash Roy

026. Survey Funnel Formula with Ryan Levesque - How to ask your way to profit 

201. Should you launch your own online course? Take this 2-minute course with Amy Porterfield Now

142. Havard Asst. Professor of Psychiatry - Dr. Srini Pillay - On The Power of The Unfocused

061. Why Attention is the New Currency with Kevin Rogers

Ash Roy (00:20): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the Productive Insights Podcast. Today, I have a very special guest Shelley Brander, and we are going to talk about Minimum Viable Offers and lots more after a successful career as a copywriter and a broadcast producer, creating campaigns for AT&T, Hardrock and other large corporations, Shelley followed her passion and started an improbable side hustle. She opened a local yarn store. Yes, you heard that right - a local yarn store. She and her team of Loops troops have since grown LOOPS into a global brand that's on the forefront of the Modern Maker Movement and includes loopslove.com, loopsclub.com and Knit Stars, a global online learning adventure. She's on a mission to knit the world together, and goodness knows we need that right now. She's the author of the book, Move The Needle, which is coming soon to a screen or a bookshelf near you and something I've had the pleasure of having a quick sneak peek at, so thank you for that Shelley. Today, I'm delighted to welcome Shelley Brander from knitstars.com. Welcome Shelley!

Shelley Brander (01:33): Hi! Thank you so much for having me today. I'm so glad to be here with you.

Ash Roy (01:37): It's a real pleasure to have you Shelley, and thank you very much for sharing the manuscript with me. I've had a quick look at it and I absolutely love that little story you share about the tricycle at the very start. So we're going to come and talk about that in a minute, but before we talk about that story, can you give us the quick download on how you went from being a broadcast producer and copywriter for big brands like AT&T and Hardrock to a yarn store, specifically, talk to us about how you came up with that minimum viable offer - that little seed that led to a thriving business, which you now have in a very unlikely niche.

Shelley Brander (02:14): Sure. Yes. It was definitely a giant pivot. And the number one question that I get asked, and for me, I sort of hit that wall with advertising. I loved the storytelling. I loved getting to know people and I love connecting with people, but I got to the point that the selling part of it just, I didn't want to do that for the rest of my life....

How To Create A Minimum Viable Offer with Shelley Brander

 

Links Mentioned:

www.loopslove.com

www.loopsclub.com

www.knistars.com

www.productiveinsights.com

www.youtube.com/productiveinsights

Productiveinsights.com/203

Related Episodes:

148. How Julie Cairns used Self-awareness and Mindset to drive a $6 Million Turnaround

202. The Offer Creation Process in 5 steps with Micheal Maidens

200. Seth Godin on Marketing strategy - with Ash Roy

026. Survey Funnel Formula with Ryan Levesque - How to ask your way to profit 

201. Should you launch your own online course? Take this 2-minute course with Amy Porterfield Now

142. Havard Asst. Professor of Psychiatry - Dr. Srini Pillay - On The Power of The Unfocused

061. Why Attention is the New Currency with Kevin Rogers

Ash Roy (00:20): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the Productive Insights Podcast. Today, I have a very special guest Shelley Brander, and we are going to talk about Minimum Viable Offers and lots more after a successful career as a copywriter and a broadcast producer, creating campaigns for AT&T, Hardrock and other large corporations, Shelley followed her passion and started an improbable side hustle. She opened a local yarn store. Yes, you heard that right - a local yarn store. She and her team of Loops troops have since grown LOOPS into a global brand that's on the forefront of the Modern Maker Movement and includes loopslove.com, loopsclub.com and Knit Stars, a global online learning adventure. She's on a mission to knit the world together, and goodness knows we need that right now. She's the author of the book, Move The Needle, which is coming soon to a screen or a bookshelf near you and something I've had the pleasure of having a quick sneak peek at, so thank you for that Shelley. Today, I'm delighted to welcome Shelley Brander from knitstars.com. Welcome Shelley!

Shelley Brander (01:33): Hi! Thank you so much for having me today. I'm so glad to be here with you.

Ash Roy (01:37): It's a real pleasure to have you Shelley, and thank you very much for sharing the manuscript with me. I've had a quick look at it and I absolutely love that little story you share about the tricycle at the very start. So we're going to come and talk about that in a minute, but before we talk about that story, can you give us the quick download on how you went from being a broadcast producer and copywriter for big brands like AT&T and Hardrock to a yarn store, specifically, talk to us about how you came up with that minimum viable offer - that little seed that led to a thriving business, which you now have in a very unlikely niche.

Shelley Brander (02:14): Sure. Yes. It was definitely a giant pivot. And the number one question that I get asked, and for me, I sort of hit that wall with advertising. I loved the storytelling. I loved getting to know people and I love connecting with people, but I got to the point that the selling part of it just, I didn't want to do that for the rest of my life....

How To Create A Minimum Viable Offer with Shelley Brander

 

Links Mentioned:

www.loopslove.com

www.loopsclub.com

www.knistars.com

www.productiveinsights.com

www.youtube.com/productiveinsights

Productiveinsights.com/203

Related Episodes:

148. How Julie Cairns used Self-awareness and Mindset to drive a $6 Million Turnaround

202. The Offer Creation Process in 5 steps with Micheal Maidens

200. Seth Godin on Marketing strategy - with Ash Roy

026. Survey Funnel Formula with Ryan Levesque - How to ask your way to profit 

201. Should you launch your own online course? Take this 2-minute course with Amy Porterfield Now

142. Havard Asst. Professor of Psychiatry - Dr. Srini Pillay - On The Power of The Unfocused

061. Why Attention is the New Currency with Kevin Rogers

Ash Roy (00:20): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the Productive Insights Podcast. Today, I have a very special guest Shelley Brander, and we are going to talk about Minimum Viable Offers and lots more after a successful career as a copywriter and a broadcast producer, creating campaigns for AT&T, Hardrock and other large corporations, Shelley followed her passion and started an improbable side hustle. She opened a local yarn store. Yes, you heard that right - a local yarn store. She and her team of Loops troops have since grown LOOPS into a global brand that's on the forefront of the Modern Maker Movement and includes loopslove.com, loopsclub.com and Knit Stars, a global online learning adventure. She's on a mission to knit the world together, and goodness knows we need that right now. She's the author of the book, Move The Needle, which is coming soon to a screen or a bookshelf near you and something I've had the pleasure of having a quick sneak peek at, so thank you for that Shelley. Today, I'm delighted to welcome Shelley Brander from knitstars.com. Welcome Shelley!

Shelley Brander (01:33): Hi! Thank you so much for having me today. I'm so glad to be here with you.

Ash Roy (01:37): It's a real pleasure to have you Shelley, and thank you very much for sharing the manuscript with me. I've had a quick look at it and I absolutely love that little story you share about the tricycle at the very start. So we're going to come and talk about that in a minute, but before we talk about that story, can you give us the quick download on how you went from being a broadcast producer and copywriter for big brands like AT&T and Hardrock to a yarn store, specifically, talk to us about how you came up with that minimum viable offer - that little seed that led to a thriving business, which you now have in a very unlikely niche.

Shelley Brander (02:14): Sure. Yes. It was definitely a giant pivot. And the number one question that I get asked, and for me, I sort of hit that wall with advertising. I loved the storytelling. I loved getting to know people and I love connecting with people, but I got to the point that the selling part of it just, I didn't want to do that for the rest of my life....

How To Create A Minimum Viable Offer with Shelley Brander

 

Links Mentioned:

www.loopslove.com

www.loopsclub.com

www.knistars.com

www.productiveinsights.com

www.youtube.com/productiveinsights

Productiveinsights.com/203

Related Episodes:

148. How Julie Cairns used Self-awareness and Mindset to drive a $6 Million Turnaround

202. The Offer Creation Process in 5 steps with Micheal Maidens

200. Seth Godin on Marketing strategy - with Ash Roy

026. Survey Funnel Formula with Ryan Levesque - How to ask your way to profit 

201. Should you launch your own online course? Take this 2-minute course with Amy Porterfield Now

142. Havard Asst. Professor of Psychiatry - Dr. Srini Pillay - On The Power of The Unfocused

061. Why Attention is the New Currency with Kevin Rogers

Ash Roy (00:20): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the Productive Insights Podcast. Today, I have a very special guest Shelley Brander, and we are going to talk about Minimum Viable Offers and lots more after a successful career as a copywriter and a broadcast producer, creating campaigns for AT&T, Hardrock and other large corporations, Shelley followed her passion and started an improbable side hustle. She opened a local yarn store. Yes, you heard that right - a local yarn store. She and her team of Loops troops have since grown LOOPS into a global brand that's on the forefront of the Modern Maker Movement and includes loopslove.com, loopsclub.com and Knit Stars, a global online learning adventure. She's on a mission to knit the world together, and goodness knows we need that right now. She's the author of the book, Move The Needle, which is coming soon to a screen or a bookshelf near you and something I've had the pleasure of having a quick sneak peek at, so thank you for that Shelley. Today, I'm delighted to welcome Shelley Brander from knitstars.com. Welcome Shelley!

Shelley Brander (01:33): Hi! Thank you so much for having me today. I'm so glad to be here with you.

Ash Roy (01:37): It's a real pleasure to have you Shelley, and thank you very much for sharing the manuscript with me. I've had a quick look at it and I absolutely love that little story you share about the tricycle at the very start. So we're going to come and talk about that in a minute, but before we talk about that story, can you give us the quick download on how you went from being a broadcast producer and copywriter for big brands like AT&T and Hardrock to a yarn store, specifically, talk to us about how you came up with that minimum viable offer - that little seed that led to a thriving business, which you now have in a very unlikely niche.

Shelley Brander (02:14): Sure. Yes. It was definitely a giant pivot. And the number one question that I get asked, and for me, I sort of hit that wall with advertising. I loved the storytelling. I loved getting to know people and I love connecting with people, but I got to the point that the selling part of it just, I didn't want to do that for the rest of my life....

The Offer Creation Process in 5 steps with Michael Maidens

 

Links Mentioned:

* www.michaelmaidens.com

* www.ProductiveInsights.com/offeracademy

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

Related Episodes:

* 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One

* 200. Seth Godin On Marketing — With Ash Roy

* 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey?

* 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2

* 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2

* 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach

* 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully

* 199. Email Marketing Tagging Strategies with Barry Moore

Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Ash Roy (00:00):

So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product?

Michael Maidens (00:09):

Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey.

Ash Roy (00:32):

Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magi...

The Offer Creation Process in 5 steps with Michael Maidens

 

Links Mentioned:

* www.michaelmaidens.com

* www.ProductiveInsights.com/offeracademy

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

Related Episodes:

* 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One

* 200. Seth Godin On Marketing — With Ash Roy

* 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey?

* 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2

* 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2

* 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach

* 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully

* 199. Email Marketing Tagging Strategies with Barry Moore

Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Ash Roy (00:00):

So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product?

Michael Maidens (00:09):

Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey.

Ash Roy (00:32):

Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magi...

The Offer Creation Process in 5 steps with Michael Maidens

 

Links Mentioned:

* www.michaelmaidens.com

* www.ProductiveInsights.com/offeracademy

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

Related Episodes:

* 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One

* 200. Seth Godin On Marketing — With Ash Roy

* 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey?

* 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2

* 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2

* 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach

* 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully

* 199. Email Marketing Tagging Strategies with Barry Moore

Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Ash Roy (00:00):

So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product?

Michael Maidens (00:09):

Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey.

Ash Roy (00:32):

Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magi...

The Offer Creation Process in 5 steps with Michael Maidens

 

Links Mentioned:

* www.michaelmaidens.com

* www.ProductiveInsights.com/offeracademy

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

Related Episodes:

* 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One

* 200. Seth Godin On Marketing — With Ash Roy

* 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey?

* 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2

* 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2

* 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach

* 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully

* 199. Email Marketing Tagging Strategies with Barry Moore

Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Ash Roy (00:00):

So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product?

Michael Maidens (00:09):

Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey.

Ash Roy (00:32):

Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magi...

201. Should You Launch Your Own Online Course? Take This 2-minute Quiz With Amy Porterfield Now (See the Links Mentioned Section)

Are you tired of sprinting on the old-time for money treadmill? What if I said you could do with the information ... what Henry Ford did with cars?

Amy Porterfield — the host of Online Marketing Made Easy Podcast — and I talked about her Digital Course Academy and how she used it to generate an 8 figure business over 10 years. She wasn't an overnight success ... to me that's a myth.

No get rich quick schemes here.

Far from it.

I'm telling you it takes work and focus. But it can be done.

The internet has created an opportunity that never existed before. You can 'inventorize' your knowledge in the form of information products.

If you're considering launching your own digital course then this conversation is a MUST.

 

 

Links Mentioned:

* Should you launch your own online course? Take this 2-minute quiz

* www.productiveinsights.com/subscribe/

* www.AmyPorterfield.com

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

Audio Books Mentioned:

* High-Performance Habits: How Extraordinary People Become That Way

Related Episodes:

* 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One

* 145. Amy Porterfield Video Strategies

* 200. Seth Godin On Marketing — With Ash Roy

* 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth

* 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey?

Ash Roy and Amy Porterfield Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Amy Porterfield (00:00):

They wanted more lifestyle freedom, financial freedom. I wanted to create when I wanted to create, what I wanted to create and how I wanted to create it. 88% of my revenue comes from just two digital courses. And so I really do believe in the power and the freedom that Digital Courses give you.

Ash Roy (00:18):

You're not going to just be able to go and get results. It takes time, it takes consistent effort and the results will come, but you've got to keep working at it. Welcome back to the Productive Insights podcast. This is episode 201,