ProductLed Podcast

Chris Smith is a Melbourne-based expert who is the founder and CEO of BIG Esports, a consulting firm that helps companies find their authentic voice and set up the right amplifiers to reach their audience. He also launches his podcasts on LinkedIn, where he has over 24,000 followers. In this episode, he will dig deep into creating a competitive edge on LinkedIn and other social media platforms that is super relevant for those who want to step up in the content creation game.

Show Notes

[01:33] How Chris started his passion and building his niche

[03:39] The importance of skills in gaming for him

[05:22] How he manages his time to stay active in social media

[08:12] His recommendations in posting on various social media platforms

[11:22] His creative team and quality content work

[13:12] On finding the right stories for clients he works with

[17:03] His thoughts about B2B influencers and how to find them

[21:52] How his podcasting activities fits his social media activities

[24:54] How he goes about the analytics for his posts

[28:23] The metrics tracking platform he uses to monitor posts

[30:11] His ideas on interesting collaboration on social media along the line of gaming

[34:03] Two things to learn from gaming vertical and other good stuff for him

[37:14] What games got hooked to at the moment

[38:00] On using the Clubhouse app

[39:59] Bits of advice from Chris

[40:48] Where to connect with him

About Chris Smith

Chris Smith is a big expert in the gaming and Esport industry. His passion for esports and continued business growth is what comes first for him. He is into business consulting, management consulting, public relations, and project management. He used to work in marketing and Public Relations for computer-enhancing giants such as Corsair and ThermalTake. ‘Building a strong network of like-minded individuals is where he prides himself as a professional, striving for the success of those who join him in his journey. 

Links

• LinkedIn
• Shield
• Canva
• Clubhouse

Profile

• Chris Smith’s Email Address
• Chris Smith on Twitter
• Chris Smith on LinkedIn
• BIG Esports

David Rostan is Head of Revenue (Sales & Marketing) at Stonly in New York. Stonly is a company that created a unique widget to build interactive guides to lead clients’ customers to activation, issue resolution, and success on their terms. He has previously worked with fascinating product-led companies such as Calendly as VP for sales and marketing and Dashly as Head of organic and product marketing. These companies are known for effectively scaling that improved their onboarding experiences. In this episode, David will talk about the topic at hand -- how to use customer intent to build product onboarding that scales.

Show Notes

[01:19] How David got fascinated in customer intent and product onboarding and scales

[03:45] The importance of tailoring onboarding for different user intent for him

[05:51] His view on the differences of customer intent at different stages

[07:59] What customer intent is for him

[10:59] On ‘asking’ as the first step to meaningfully understand customer intent 

[14:39] On testing and seeing what resonates as the second step

[17:27] On identifying the pattern, replicate successes, and observe as the last steps

[23:13] What he does best to scale the business right now

[26:23] His favorite companies using user intent

[29:12] What intent signals he looks for to ensure success for clients

[31:36] The results of the experiments he had on user intent to scale onboarding

[35:27] On how to further use customer intent to scale and deliver superb onboarding experiences 

[37:53] Ways on building the empathy muscle for him

[40:26] Where to find out more about David

About David Rostan

David Rostan is a marketing bigshot with a track record of starting up and expanding mobile products and applications on the web in Fortune 100 and start-up environments. He has outstanding experience in leading all aspects of marketing strategy, such as but not limited to customer acquisition, product innovation, customer research, branding, and data analytics, to accomplish business objectives. He has accomplished so much as an entrepreneur. He has launched 3 SaaS applications and grew them via online and offline sales and marketing channels. He specializes in the following fields: digital marketing and strategy, customer acquisition and channel prioritization, customer development and market research, technology innovation and product management, team building or hiring, strategic planning (OKRs), and leadership.

Profile

• David Rostan on LinkedIn
• David Rostan’s Email Address
• Stonly

Mario Araujo is the current Director of Product Growth at OutSystems. The company is a complete full-stack application development platform that allows users to rapidly create and deploy critical applications that evolve with its business. He has been with OutSystems since 2005 and has gradually climbed up the ladder of success in the company. As the lead of Product Growth, he plays a vital role in connecting with customers for insight and feedback. Mario will dig deep into creating a product-led movement inside a sales-led company in this episode.

Show Notes

[01:13] What Outsystem does and Mario’s essential role in Product Growth 

[04:15] His thought process in improving the way of doing things in OutSystems

[06:45] How he managed to sell the idea and motivate people all together

[09:27] His thoughts looking back to the free version of OutSystems

[12:50] What he did after getting the buy-in from the CEO

[13:30] The importance of looking at the data to prioritize issues to resolve

[16:23] The risks he thinks about in transitioning

[20:28] How he relayed the risks and opportunities to people in the company

[25:38] How he managed to get dedication on the motion internally and how it worked

[33:44] What he could have done differently reckoning the mistakes in the past

[39:04] Where to find more information on Mario

About Mario Araujo

Mario Araujo is a software engineer who has worked in various prestigious companies before OutSystems, such as Siemens. He started as a consultant on the Professional Services in 2005 and climbed up the company’s ladder until he got the opportunity to be the Director of Product Growth in 2019. Mario has also taught in some universities in Portugal, handling the subject of Software Development Methodologies. He is passionate about software, product strategy, product marketing, and growth. 

Profile

• Mario Araujo on LinkedIn
• Outsystems
• Productled Community

Matheus Mello is the Growth and Product Manager at Productboard, a product management system that helps product managers understand what customers need, prioritize what to build next, and rally everyone around the roadmap. In this episode, Matheus will talk about Product-Led experimentation -- running Product-Led experiments in your company through having a clearly defined system. Furthermore, he will share seven worth-noting lessons from his five years of experience in doing Product-Led experimentations.

Show Notes

[02:15] What experiment Matheus finds most exciting and coolest

[05:53] What he thinks works and what does not in B2B that applies to B2C

[08:48] How he comes up with experimentation ideas

[12:32] The mistakes he thinks companies make in the context of growth experimentation

[16:27] His recommendations for companies on starting experimentation

[19:53] Going deep into how good friction is in improving onboarding conversion 

[24:05] The importance of getting the whole organization involved in thinking about experimentations  

[26:47] His bits of advice for companies on growth experimentation

[28:24] Where to find more about Matheus and Productboard

About Matheus Mello

Matheus Mello is a product management and growth professional who is passionate about building valuable and outcome-driven products. He has impressive experiences in leading growth and experimentation teams, B2B and B2C SaaS, CRO, activation, monetization, and retention. Matheus has accomplished so much in his career. Among these are: assisted organizations forge and grow marketing and product experimentation processes, he made generating more than 100Million dollars worth of Annual Recurring Revenue (ARR) possible with successful growth experiments, he made utility products the best performing the first-purchase category of Avast in 2018, and has product managed physical and digital products globally.

Profile

• Matheus Mello on LinkedIn
• Matheus Mello on Twitter
• Productboard

This show is memorable as Product-Led Podcast turns one! A great year of featuring world-class product leaders and learning how they grow their business through the product. Get excited as Ramli and Wes make this episode special in celebration of its first anniversary. With that, both will be sharing the Top Three big year-worth of learnings from the podcast. Listen until the end to know what surprise awaits the listeners as PLP’s way of saying thank you! 

Show Notes

[01:21] Wes’ biggest takeaways around the podcast

[02:30] Ramli on recalling podcasts on empathy

[04:00] Wes’ takeaway on on-going optimization

[05:23] The triple-A model in Wes’ book

[06:01] Ramli’s takeaway on the importance of working as a team

[09:06] Making PLP better throughout the year and their requests from the listeners

[10:28] PLP’s surprise for the listeners

[11:16] Wes’ thank you message for the listeners

About Product-Led Podcast

The Product-Led Podcast is available on all of your favorite mobile apps so you can listen wherever and whenever. Click below and subscribe on:

• Apple Podcast
• Spotify
• Overcast
• Google Podcast
• Breaker

Understanding your customers and providing the best experience for them on product experimentation is quite a trend nowadays. Companies are now shifting to Experience Optimization. 

In this episode, Jean-Yves Simon will talk about how organizations use experimentation today. With this, he will talk on Experience Optimization and go beyond Conversion Rate Optimization (CRO). He will also tell us about the kind of technology that you can use to do CRO tests and how customer success in the era of PLG is becoming more product-focused. 

Learn today’s trend in the industry! This episode will help PLG practitioners to make better their business through Experience Optimization. Do not miss this episode!

Show Notes

[01:36] JY on building his carer with AB Tasty 

[02:11] His view on experience optimization as part of the product development life cycle

[03:14] His opinion on what PLG companies need to put more experience in product experiments

[04:21] Tools he recommends to have a whole experience optimization in companies

[06:20] What the whole experience optimization looks like vs traditional optimization for him

[07:53] What the experience optimization team composition is and its functions for him

[09:46] His important advice on looking at side KPIs and customer success to PLG practitioners 

About Jean-Yves Simon

Jean-Yves Simon is a product leader who specializes in SaaS with deep expertise in MarTech and AdTech platforms & Apps, including Display, Email and Data platforms. He is the current Senior Vice President for Products at AB Tasty.

Profile

• Jean-Yves Simon on LinkedIn
• AB Tasty Website
• AB Tasty session at the Product Led Summit
• Segment Website

The pandemic remains to be a global concern. At this challenging time, digital companies are forced into making shifts from sales led to product led to stay in business. However, this is not an easy shift to do. But this did not stop PatSnap from doing it. 

In this episode, Jeffrey will talk about how the pandemic triggered the company to make the shift and what obstacles the company encountered throughout the process. He will also share how the company made the shift and how they handled the hurdles along the way. Through the shifting, the company also formed its PLG Team. Jeffrey will put more sense on the team’s purpose and its mechanics, as well as the adjustments they made to make way for the product-led transition. 

This episode will give listeners an idea of what it is like to shift gears from being a sales-led company to a product-led one. Great advice from Jefferey awaits the listeners. Do not miss this episode!

Show Notes

[00:50] What triggered PatSnap product-led journey

[02:33] Their obstacles in shifting and how they handled them

[04:21] The Top-Down approach adjustments they made from shifting

[05:56] What Jeffrey thinks is the right move that the company did

[07:16] How they prepared for implementing the shift to PLG

[09:03] PatSnap’s PLG Team 

[11:22] The experiments that the company did along with the shift

[12:09] What did not go well in the course of implementing the shift

[13:35] His bits of advice to companies on becoming or implementing product-led

About Jeffrey Tiong

Jeffrey Tiong is the founder and CEO at PatSnap, a fast-growing Innovation big data SaaS companies, that invests over trillions of dollars for Research and Development (R&D) worldwide. The company’s mission is to help R&D thought leaders globally improve by providing a suite of R&D analytic and management tools for businesses, universities, start-ups and research organizations.

Profile

• Jeffrey Tiong on LinkedIn
• Jeffrey Tiong on Twitter
• PatSnap

In a tech company, the road to success is to scale up. After successfully creating a super product and having a base of happy users, the next option is optimizing growth by scaling it up. With this, it is necessary to have a growth team plan and conduct a series of growth tests to scale product usage.

In this episode, Matt will talk about his experiences in working on growth in Drift and Hubspot. He will also talk about how it has helped him evolve with the team to work with various departments and handle multiple roles and functions. He will also share his learnings based on his mistakes and his realizations on what he needs to do to make things better for the company in the future. 

This episode will help those who are starting with growth. Listen and get your takeaways from Matt.

Show Notes

[00:50] About Matt and what he does

[01:59] On being a product person with a growth mindset

[02:23] How he started doing growth roles with Drift

[06:06] His story on the 0 to 1 moments early on

[08:49] On the reality of Drift starting with a not-so-clean data

[11:41] Working with Hubspot and his takeaways

[14:05] The importance of focusing on the value for users and the problem at hand

[16:04] On growth team goals and its pressures

[18:29] How he sees the growth version of Hubspot and Drift’s first version

[21:11] How the team and projects at Drift evolved over time

[23:33] How his role changes over time with growth at Drift

[25:18] How the other angle of growth type work influenced him on what he does

[26:51] What skills he focused on to be successful in his role and achieving plans

[28:35] His learning moments

[30:55] What he could have done differently, working on growth, to bring people on the loop 

[33:18] About his Growth Podcast

About Matt Bilotti

Matt Bilotti is the Product Lead, Growth & Lifecycle at Drift. Being with Drift for five and a half years, he has watched the company grow from earning $0 to $107M in revenue. He has worked across departments, roles, and functions with his core footing in product-based roles. He wrote a book with David Cancel entitled Burndown: A Better Way To Build Products and he has the Growth Podcast for Drift.

Link

• Product-Led Pro

Profile

• Matt Bilotti on LinkedIn
• Matt Bilotti on Twitter
• Matt Bilotti Personal Website
• Growth with Matt Bilotti

In this special episode, Wes and Ramli will introduce a new and unique product to support companies or teams in climbing up the ladder of success in handling their Product-Led business: the Product-Led Pro Accelerator Program. This program uses a nonlinear approach to learning. It helps in transitioning or scaling up a Product-Led business and being successful through learning from the experts.

Learn more about the program as Wes and Ramli will answer these questions: Who are the target participants/audiences? What are the benefits for those who will be joining the enriching program? What are the four components of the program cycle and other features of the program?   

If this is what you need in your business, then, this is an episode that you do not want to miss!

Show Notes

[00:31] The 6-weeks Product-Led Pro Accelerator Program

[03:51] What companies need to consider in joining the program

[05:13] The target participants/audiences of the program

[06:39] What big groups or teams joining the program awaits 

[09:01] What makes the program unique

[10:01] The Interactive learning component of the program

[11:18] The “seeing what drives results” component of the program

[12:29] The “doing what best works” component of the program

[13:03] The review component to complete the program cycle

[13:30] Other features of the program in the future

Profile

• Wes Bush on LinkedIn
• Ramli John on LinkedIn
• Product-Led Pro
• Email Address: [email protected]
• Wes Bush's Email Address: [email protected]
• Ramli's Email Address: [email protected]

Robbie Allan is the Group Product Manager at Intercom, the only suite of customer messaging products designed to drive growth at every stage of the customer lifecycle—acquisition, support, and engagement. In this episode, Robbie talked about the importance of user onboarding for companies, how jobs-to-be-done can affect user onboarding, and his aha moment.

Show Notes

[03:55] How long he’s working at Intercom and how he got started in his current role

[05:30] The importance of user onboarding for companies

[08:54] Why most companies get onboarding wrong

[12:27] His suggestion for teams who want to improve their onboarding

[14:37] Who should own onboarding

[18:18] How jobs to be done can affect user onboarding

[23:24] How the four forces come into play

[27:05] What to do when there are multiple jobs-to-be-done

[30:30] His aha moment

[32:39] When the initial onboarding is done

[37:44] His advice to podcast listeners

[41:03] Where people can find out more about him and Intercom

About Robbie Allan

Robbie Allan is a seasoned SaaS product leader with a top-tier strategy background. He also has world-class B2B SaaS experience and a passion for sales and marketing. Currently, he is the Group Product Manager at Intercom, the business manager loved by businesses and customers alike. Today, over 30,000 businesses use Intercom to connect with over a billion people worldwide!

Profile

• Inside Intercom Blog
• Robbie on Twitter