We've been getting a lot of requests for us to do people's packaging artwork. In simple terms, the way to think about packaging is that it can either shred your value proposition (and sales) or it can leapfrog your product over tall buildings in a single bound. Ok.. well.... not quite that last part but you get the idea. It's super important.

Original. Compelling. Connects people to ideas then to the product.

It surprises, delights, informs, evokes a subconscious response.

What's the "IT"?

It's "copy", specifically --- Compelling Marketing Copy.

I've seen way more than my share of GOOD (aha!), BAD (eek!) and UGLY (gasp!) marketing copy. I'm going to share how to optimize the good, rewrite the bad and scrap the downright-ugly copy.

When I was listening to the practice run of an investor pitch, there was a glaring change that needed to be made. So, even if you've been wanting to pitch to investor groups, pitch contests or television shows like "Shark Tank", "Elevator Pitch", "Dragon's Den", "The Profit" or "Billion Dollar Buyer", it's a world of difference to actually do it.

I thought you would benefit from hearing what makes an Effective Investor Pitch

I had a chance to spend some time with the guy that Starbucks CEO, Howard Shultz, relied on to help them when they wanted to explode from $165 million per year to $1 billion per year. In 3 YEARS! And they did it.

He's currently advising Jamba Juice on their organizational development.

I'm BLESSED beyond words to have been selected to be in THAT EXACT ROOM with Eric and learn from him the past few weeks.

Join me to hear some of the lessons that apply to product businesses.

This Episode is from our Product business Show, which aired on 7/23/2018

Correct packaging can do everything from increasing sales, improving profit margins and signing deals to lowering returns and customer service phone calls. All of that helps you make money, save time and lower stress levels.

• Created a prototype

I'm going to share a few of the gems I learned recently at an all-day event with the business teams from Facebook and Instagram. You'll be able to use a few of the inside tips for products as early as today if you're paying attention. :)

Ok. Let's get real here. You can have the best intentions in the world BUT if you don't manage your day-to-day actions in your projects, you'll never get to your goals. As entrepreneurs, we all need a simple system for organizing the amount of detail that comes with creating new things. And, yes, there are ways to still have it feel light and creative!

Want to get the reminders to the live show, click HERE.

If you’ve never heard of a sales funnel, this show will help.

If your sales are lackluster no matter how many people see your product, there’s a good chance you should look at changing your sales funnel. (And maybe your packaging or pricing but those are different topics we’ve talked a lot about on our blog.)

Even if you are making sales, this show will help. That’s because evolving your sales funnels lets you keep pace and continue growing. 

So how do you know if you have a good sales funnel?!

For online product sales, you should be getting at least 2% of people who click your ad to buy your product.