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Being curious about the story of businesses led to this.... What I learned from Fred, the owner of The Tamale Guy in Claremont, CA.
Good business owners get ideas from everywhere. Here’s an insight for food product marketing from Shami at Parmegiano Reggiano Spread in Los Angeles, CA.
Click here for the live call-in Q & A details.
Sneak peek of a checklist from our new book! How do you increase the sales of your product through effective, fabulous packaging.
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If you have questions about how we can help you grow your Product Business, please email Jeff at [email protected] or visit our website Products To Profits
We also have a free downloadable book Turn Products Into Profits
Creating product businesses has many twists and turns. This is how my path has evolved.
Last week was a big conference. 2,800 companies plus 110 inventors were exhibiting! Of course, everyone was there to find contacts but there's another side to what goes on.
All those 2,910 businesses were eligible to win one of 35 Retailers Choice Awards or a top three award in the invention area.
Why would that be helpful to them? Because the award winners get promoted to 20,000 industry professionals and 120 media outlets.
Almost every year I get asked to judge sections of the show. (Of course, not in the categories our clients might be competing in! :)
So do you want to know what I've learned after evaluating that many products?
That is what our show is about.
(Maybe these inside tips are why at one national trade show where 5 of our clients were exhibiting, 4 of them won Retailers' Choice Awards. Just sayin'. :)
Want to get the reminders to the live show, click HERE. If you want to know more about us or our Product Mastermind, call us at 626-709-3850
Be honest. Have you ever asked someone "Do you want to partner with me on my product, idea, invention, business?"
Collaboration can be wonderful fuel in a project, however, it can look a lot of different ways with massively different results.
The best collaborations blossom like a flower in the spring sunshine.
But, how on earth can you cause that instead of leaving it up to chance?
That's what we'll talk about on Monday's Product Business Show!
Want to know more about us. Visit our Website Products To Profits
In a super-ironic-twist-of-events I've been asked to teach an entire course at a business college this summer just on negotiating! It's funny because I used to absolutely cringe about negotiating.
Seriously, negotiating was an anxiety-producing, go-into-mental-overdrive thing for me. Now, it's joyful and fun even when we're navigating a deal with a new client or large investors, movie producers or a big account on behalf of clients.
Do you want to know what changed it all for me? You guessed it. That's what we'll talk about this morning.
If you want to sell your business at any time or you want to sell a bunch of product to another business, this will help.
Want to get the reminders to the live show, click HERE.
Most people don't know that we've worked on licensing projects. One client had us helping negotiate his licensing deal. There was a moment when having a clear strategy and then asking one question added about $50k to the client's deal.
On this Episode, I'm going to do an entire Product Business Show about licensing.
On our previous Product Business Show we talked about how to produce amazing product videos. In today’s Part 2 about video, I’ll share some the three types of videos most products need and a few of my favorite ways to storyboard them to be impactful, cost-effective and terrific!”
There are some surprisingly easy things that make a big difference in the results you'll get from your videos.
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