As you climb Mount Everest with your team, what kind of leader are you?
Are you leader A who charges out in front, doesn't wait for your team and wants to do everything yourself?
Are you leader B who communicates with your team, listens effectively, ensures everyone understands your Vision, Mission and Goals and ensures everyone feels heard, safe and part of the team striving for success?
Or are you Leader C, a leader who lacks confidence, can't effectively communicate with your team or make the hard decisions?
Listen is as we go on a journey together to deep dive into the type of leader who creates a winning team.
Don't forget to grab your F*R*E*E Profit Levers Calculator, a simple tool to show you the powerful impact focusing on each of the 8 Profit levers can have your your business.
You can download the "8 Profit Levers" tool HERE!
If you have loved today's episode, please share with your friends, write a review and subscribe. 😊
Let's connect online:
Facebook Group: https://www.facebook.com/groups/bizmasterysecrets
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

A podcast episode with a twist today, not my usual tip, tool or strategy for business success.
At the beginning of this year I made the decision to stop hiding what I am truly passionate about, and start sharing from the heart with what I feel inspired to on that day.
So here it is, an episode from my heart, and something I have been guided to share with you.
Ask for a Sign...
What do I mean by that? Well, when I decided to relaunch my business, this time more aligned to my passion and purpose I asked for a sign from the Universe that I was on the right track and this is what I am meant to be doing.
and.... guess what happened next...
Listen in to find out what the sign was and how the Universe showed up for me.
Don't forget to grab your F*R*E*E Profit Levers Calculator, a simple tool to show you the powerful impact focusing on each of the 8 Profit levers can have your your business.
You can download the "8 Profit Levers" tool HERE!
If you have loved today's episode, please share with your friends, write a review and subscribe. 😊
Let's connect online:
Facebook Group: https://www.facebook.com/groups/bizmasterysecrets
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Today I introduce you to my great friend, mentor and client, Michelle-Anne of Those2Sisters as we chat about all the things...
Listen in to hear Michelle's journey from the Police Force, to becoming a spiritual healer and channeler, business entrepreneur, and woman empowerment coach.
We share with open honesty, vulnerability and candor about the roller coaster ride of business, the live of a mum in business and hear Michelle's answers (which surprised me) as to what she would do first if she had to start all over again.
I hope you enjoy listening in to our chat as much I have enjoyed doing my very first interview podcast episode for 2024. I will be doing many more interviews this year, so if you know someone or are someone who would love to share your message on the Profit2Cash podcast please send me an email.
As promised the links to Michelle's website and programs can all be found here:
Inner Love Circle: https://those2sisters.au/inner-love-circle
Website: https://www.those2sisters.com/
Instagram: https://www.instagram.com/michelleannesoulhealer
Don't forget to grab your F*R*E*E Profit Levers Calculator, a simple tool to show you the powerful impact focusing on each of the 8 Profit levers can have your your business.
You can download the "8 Profit Levers" tool HERE!
If you have loved today's episode, please share with your friends, write a review and subscribe. 😊
Let's connect online:
Facebook Group: https://www.facebook.com/groups/bizmasterysecrets
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

I recently shared my reflections of my one year anniversary in moving to Canada.
The post received such positive feedback, with two people even personally reaching out on private message to tell me how impactful my honest reflections had resonated with them.
As a result I have decided to record a podcast episode on this exact topic. I am going to dive even further into my musings on the past year, and share with you the highs and the lows of following your dreams and how making one decision can truly change the trajectory of your life.
If you have ever thought of moving to another country or even to another part of your country, then listen in as a share the highs the lows and my lessons learnt.
Don't forget to grab your F*R*E*E Profit Levers Calculator, a simple tool to show you the powerful impact focusing on each of the 8 Profit levers can have your your business.
You can download the "8 Profit Levers" tool HERE!
If you have loved today's episode, please share with your friends, write a review and subscribe. 😊
Let's connect online:
Facebook Group: https://www.facebook.com/groups/bizmasterysecrets
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

A BIG one today!
Taking 100% responsibility for your life.
Challenging, but absolutely necessary if you want to transform your life and create your dreams and desires.
Today on the podcast I will be sharing just how important taking full responsibility for your life is and the transformations that can occur when you do.
By sharing my own very personal story of growth and transformation, I will guide you on how you too can take action to become the VICTOR not the VICTIM.
How can you do that?
You guessed it, by taking 100% responsibility for your life and everything in it.
Don't miss today's episode, it is a good one.
Don't forget to grab your F*R*E*E Profit Levers Calculator, a simple tool to show you the powerful impact focusing on each of the 8 Profit levers can have your your business.
You can download the "8 Profit Levers" tool HERE!
If you have loved today's episode, please share with your friends, write a review and subscribe. 😊
Let's connect online:
Facebook Group: https://www.facebook.com/groups/bizmasterysecrets
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Hello and welcome to 2024...
I am so excited to be back in your earbuds with the Profit2Cash podcast.
On today's episode I share my new vision for the Profit2Cash podcast and a very powerful strategy to kickstart your New Year.
Make sure you listen in to hear all the exciting news.
I will also be sharing some great new F*R*E*E* tips with you and coming very soon, a "Beliefs Challenge".
Jump on in and let's start this exciting new year and journey.
Don't forget to grab your F*R*E*E Profit Levers Calculator, a simple tool to show you the powerful impact focusing on each of the 8 Profit levers can have your your business.
You can download the "8 Profit Levers" tool HERE!
If you have loved today's episode, please share with your friends, write a review and subscribe. 😊
Let's connect online:
Facebook Group: https://www.facebook.com/groups/bizmasterysecrets
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

On today’s podcast episode we are deep diving into Profit Lever number 6, the Gross Profit Margin!
The Gross profit margin is a key metric for measuring a business's profitability, representing the percentage of revenue that remains after subtracting the cost of goods sold.
Here are some effective strategies to increase a business's gross profit margin:
1.      Increase Prices:
One of the most straightforward ways to increase gross profit margin is to increase prices. However, this should be done carefully, taking into account market conditions and the impact on customer demand. Increasing prices too much or too quickly can lead to decreased sales and customer dissatisfaction.
2.      Reduce Cost of Goods Sold:
Reducing the cost of goods sold can help increase gross profit margin. This can be achieved through various strategies, such as negotiating better prices with suppliers, sourcing materials or products from cheaper suppliers, or improving operational efficiency to reduce waste and other costs.
3.      Optimize Product Mix:
Analysing the profitability of different products or services offered and optimizing the product mix can help increase gross profit margin. This may involve focusing on higher-margin products or services, discontinuing low-margin offerings, or introducing new products or services that have higher profit margins.
4.      Improve Inventory Management:
Managing inventory more efficiently can help reduce costs and increase gross profit margin. This may involve implementing inventory management software, using just-in-time inventory systems, or reducing the amount of inventory held to minimize storage and holding costs.
5.   Increase Sales Volume:
Increasing sales volume can help increase gross profit margin, but this should be done without sacrificing profitability. This may involve increasing marketing and advertising efforts, expanding into new markets or product lines, or offering promotions or discounts to incentivize customer purchases.
6.      Implement Cost Controls:
Implementing cost controls can help minimize expenses and increase gross profit margin. This may involve implementing budgeting and forecasting processes, negotiating better payment terms with suppliers, or reducing overhead expenses such as rent or utilities.
Overall, increasing gross profit margin requires a strategic approach that balances pricing, cost reduction, inventory management, and sales volume to achieve sustainable profitability.
What is that one idea?
Send me an email and let me know as I really want to be your biggest supporter in growing your profit this year.
Don't forget to grab your F*R*E*E Profit Levers Calculator, a
simple tool to show you the powerful impact focusing on each of the 8 Profit
levers can have your your business.
You can download the "8 Profit Levers" tool HERE!
If you have loved today's episode, please share with your
friends, write a review and subscribe. 😊
Let's connect online:
Facebook Group: https://www.facebook.com/groups/bizmasterysecrets
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Today on the podcast I am sharing strategies to help you turn your customers into repeat, loyal customers, who become raving fans of your business.
This strategy, to build loyal customers, is one of the most cost effective ways to grow the profitability of your business.
Why? Well finding a new customer is costly!
However, having an existing customer reengage with your business and spend more can be very low cost compared to finding that new customer.
Also, if the existing customer loves your business and what you do, they are more than likely going to refer new customers to you.
How can you WOW your existing customers and get them to come back more often, plus send you even more customers?
The following are some examples of how to do this, what are ones you can think of or are already doing in your bsuiness:
1. Personalisation - with technology you can collect a large amount of data from your customers and use this knowledge to personalise the offers you send to them. By using their past purchase data, plus their interests you can specifically send them targeted offers to increase the likely hood of them purchasing from you again
2. Provide exceptional customer service and create loyal fans - EG Apple
3. Offer subscriptions or membership programs
4. Offer incentives for referrals
What is that one idea? Send me an email and let me know as I really want to be your biggest supporter in growing your profit this year.
Don't forget to grab your F*R*E*E Profit Levers Calculator, a simple tool to show you the powerful impact focusing on each of the 8 Profit levers can have your your business.
You can download the "8 Profit Levers" tool HERE!
If you have loved today's episode, please share with your friends, write a review and subscribe. 😊
Let's connect online:
Facebook Group: https://www.facebook.com/groups/bizmasterysecrets
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Today in the podcast we will focus on various strategies that you can implement to BOOM your profit by maximising your Customer Spend.
One of the most effective ways to increase profit is maximising how much a customer spends with you each time they engage with your business. I am sure you have heard the saying "Do you want fries with that?" McDonalds is probably the best example of how a company has trained it's employees to always be focusing on increasing the spend of each customer with one simple question.
How can your business implement a simple strategy to increase the average dollar spend per customer?
The following are some examples of ways you can focus on increasing the dollar spend per customer:
1. Upsell and Cross-sell offers - as in the McDonalds example offering additional products or services at the time of purchase is one of the most effective ways to increase a customers spend. An upsell is encouraging the customer to buy a higher end or more expensive product than the one they were initially considering, cross-sell involves suggesting related products or services that complement the one they are already buying.
2. Bundle Products or services - Telus is great at this, when I signed up for home internet, I then received a call from a sales rep and ended up purchasing TV and my mobile bill all for a discounted rate and with additional credits.
3. Loyalty Programs - incentivizes customers to spend more to get additional discounts or rewards.
4. Limited Time Offers - creating urgency can encourage customers to spend more than they might not have otherwise so that they don't miss out on the special offer
5. Personalisation - this is a very popular strategy at the moment, people want to feel special and that they are not just a number, by personalising their shopping experience and offering them products or services specifically for them they will be incentivised to spend more.
6. Add-ons and upgrades - adding this to existing products can increase a customers spend, for example for just an additional $10 per month upgrade to the premium version of Netflix
What is that one idea? Send me an email and let me know as I really want to be your biggest supporter in growing your profit this year.
Don't forget to grab your F*R*E*E Profit Levers Calculator, a simple tool to show you the powerful impact focusing on each of the 8 Profit levers can have your your business.
You can download the "8 Profit Levers" tool HERE!

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊
Let's connect online:
Facebook Group: https://www.facebook.com/groups/bizmasterysecrets
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Today in the podcast we will focus on various strategies that you can implement to turn your "Prospects" in to actual "Customers" of your business.
Taking your prospects on a journey that is mapped out and leads to the final destination of them becoming a loyal customer of your business is the key for your business success.
How do you do this? I believe having a clearly mapped out sales process is key. That way anyone in your organisation can convert prospects into customers.
What goes into this sales process? Let me share my ideas with you today, and they include:
1. Understanding your target audience, what are their pain points, what problem do they want solved, how does what you offer solve this for them?
2. Create a clear Value Proposition for your products & services, and how they solve their pain points from above, that way it is a no brainer for them to engage with you.
3. To help make the buying decision easier for your customers, create social proof. Do this by using reviews, testimonials, case studies and other forms of social proof to make your prospect feel more confident in spending money on your products or services.
4. Create a sales funnel for your business that increases the chance of your prospects converting into a paying customer, and creates a visual sales flow for your business.
5. Follow up, follow up, follow up!
What is that one idea? Send me an email and let me know as I really want to be your biggest supporter in growing your profit this year.
Don't forget to grab your F*R*E*E Profit Levers Calculator, a simple tool to show you the powerful impact focusing on each of the 8 Profit levers can have your your business.
You can download the "8 Profit Levers" tool HERE!
If you have loved today's episode, please share with your friends, write a review and subscribe. 😊
Let's connect online:
Facebook Group: https://www.facebook.com/groups/bizmasterysecrets
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/