Profit From Podcasting

Vikki Louise (host of F*ck Anxiety and Get Sh*t Done)  joins me to chat about how she has tailored her podcast to her specific audience. Making sure your content and format aligns with what your listeners need to hear, and how they need to hear it, is key to building community and generating leads from your podcast.

Vikki is also an expert on anxiety, and we chat about the nerves involved in putting yourself out there as a podcaster and fighting our brains' natural instincts to keep us "safe".  So F anxiety, and get your podcast done!

See the full show notes here.


CONNECT WITH VIKKI

• F Anxiety Guide
• Podcast
• Instagram
• Website

CONNECT WITH LAURA

• Take a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  
• Clubhouse: @laurabauder
• Free Facebook group
• The Podcast Vault - A curated collection of resources for podcasters at all experience levels

LOOKING TO OUTSOURCE?

Check out this directory of podcast service providers.

Christina Bernhard is a Facebook Ads and Funnels consultant for female entrepreneurs that are ready to scale their businesses to the next level. She also hosts the podcast Scaling to Freedom.

After years in the corporate world building a marketing department and becoming a marketing director, she found herself with a dream of freedom she couldn't shake.  Christina found a way to navigate through her own limiting beliefs to leave the corporate world, build her business, and travel.

On this episode, we discuss the importance of funnels and list building for podcast hosts as well as the utility of Facebook ads when it comes to growing an audience for your podcast.

See the full show notes here.


CONNECT WITH CHRISTINA

• Funnel Starter Kit
• Podcast
• Instagram
• Facebook Group
• Facebook
• Website

CONNECT WITH LAURA

• Take a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  
• Clubhouse: @laurabauder
• Free Facebook group
• The Podcast Vault - A curated collection of resources for podcasters at all experience levels

LOOKING TO OUTSOURCE?

Check out this directory of podcast service providers.

Renee Nichole, owner of Renee Nichole Consulting, is an online business and marketing strategy expert.   She helps busy entrepreneurs confidently launch their first or next high ticket program, course, or mastermind without stress or overwhelm.

We discuss positioning your podcast within your customer journey so that you are able to build influence, impact, and authority ahead of your next launch. Podcasting is a great visibility strategy and you can use it to promote and sell your products and services.

See the full show notes here.


CONNECT WITH RENEE

• Instagram
• Facebook Group
• Facebook
• Website

CONNECT WITH LAURA

• Take a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  
• Clubhouse: @laurabauder
• Free Facebook group
• The Podcast Vault - A curated collection of resources for podcasters at all experience levels

LOOKING TO OUTSOURCE?

Check out this directory of podcast service providers.

Sarah Talbert is a website copywriter with experience helping clients to optimize sales funnels.  On this episode, we bust some myths about sales funnels and simplify the concept of "building your funnel".   Where does your podcast fit into your buyer's journey?  We'll help you figure it out, so you can connect the dots from podcast to purchase.

See the full show notes here.


RESOURCE MENTIONED
Otter.ai
If you make a purchase through this link, I may earn a small commission at no extra cost to you.


CONNECT WITH SARAH

• 17 Headlines That Stick
• Instagram
• Website

CONNECT WITH LAURA

• Take a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  
• Clubhouse: @laurabauder
• Free Facebook group
• The Podcast Vault - A curated collection of resources for podcasters at all experience levels

LOOKING TO OUTSOURCE?
Check out this directory of podcast service providers.

Sara Dean is the creator and host of the Shameless Mom Academy podcast, a top rated podcast with over 3 million downloads.  Sara's biggest passion is helping women own their space.

After enduring her own identity crisis following the birth of her son, Sara took her background in psychology/health/wellness and rebuilt her identity, one step at a time.  Sara motivates and inspires women to stop shrinking and start shining.  She is on a mission to inspire women and moms, in particular, to live bigger, bolder, braver #everydamnday.

Sara serves women through her podcast, her thriving Momentum Mamas membership community, her Tenacious Mamas business and leadership mastermind, and her annual event, Shameless Mom Con.

Sara has excellent advice to share about monetizing your podcast with multiple streams of revenue, engaging your listeners in a community, and building your email list.

See the full show notes here.

CONNECT WITH SARA

• 15 Minute Manifest Morning Routine
• Facebook group
• Podcast: Shameless Mom Academy
• Facebook
• Instagram

CONNECT WITH LAURA

• Take a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  
• Clubhouse: @laurabauder
• Free Facebook group
• The Podcast Vault - A curated collection of resources for podcasters at all experience levels

LOOKING TO OUTSOURCE?
Check out this directory of podcast service providers.

An overview of organic marketing strategies you can use to attract more listeners for your podcast.  How to grow your audience is always a hot question, so let’s chat about how you can make your content work for you.

I’m  dropping some stats and cracking some algorithm codes during this episode, and you can find my sources cited in the full show notes.

[2:03] Pinterest
[7:11] Instagram
[13:00] Facebook
[15:08] Twitter
[16:42] LinkedIn
[18:42] YouTube
[23:28] TikTok
[25:07] Clubhouse
[27:56] Wrap-up


LINKS MENTIONED
These links are referral or affiliate links. If you make a purchase through these links I may earn a small commission at no extra cost to you. 

• Social media scheduling: Later
• YouTube optimization: TubeBuddy

CONNECT WITH LAURA

• Take a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  
• Clubhouse: @laurabauder
• Free Facebook group
• The Podcast Vault - A curated collection of resources for podcasters at all experience levels

LOOKING TO OUTSOURCE?
Check out this directory of podcast service providers!

Jenny Suneson is a podcast launch strategist & manager and the founder of the popular podcast marketing agency Savvy Podcast Agency. The Savvy Podcast Agency helps female creative entrepreneurs launch and grow their podcasts and start generating leads on autopilot.

See the full show notes here.

CONNECT WITH JENNY

• The Profitable Podcast Summit
• Quiz - Is Hosting a Virtual Summit Right for You?
• Masterclass - How to Make Money from Your Podcast Without Relying on Ad Sponsorships
• Podcast - Savvy Podcasting for Entrepreneurs
• Instagram
• Website

Disclaimer - The Profitable Podcast Summit link is my affiliate link. If you upgrade your ticket, I may earn a small commission at no extra cost to you.  

CONNECT WITH LAURA

• Take a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  
• Clubhouse: @laurabauder
• Free Facebook group
• The Podcast Vault - A curated collection of resources for podcasters at all experience levels

LOOKING TO OUTSOURCE?
Check out this directory of podcast service providers.

Michelle Terpstra is a master sales coach who helps coaches, consultants, and service-based entrepreneurs create and sell signature offers to soulmate clients. In this episode we chat all about borrowing others' audiences and how to attract your ideal clients as a podcast guest. Michelle shares actionable tips about driving traffic back to you, focusing on topics that make sense for your offer, and how to talk during your interview to pique interest in you and your business.

See the full show notes here.

CONNECT WITH MICHELLE

• Free Resource - Guest Interviewing for Profit
• Workshop - Skyrocket Your Sales
• Facebook Group
• Instagram
• Website

CONNECT WITH LAURA

• Take a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  
• Clubhouse: @laurabauder
• Free Facebook group
• The Podcast Vault - A curated collection of resources for podcasters at all experience levels

Welcome to Profit From Podcasting!

This episode gives an overview of the mission behind this show, and encourages entrepreneurs to start and/or grow their podcasts if that is the content creation and marketing strategy that they're excited and passionate about.  Your podcast can build a solid foundation of know, like, and trust, and it can absolutely be an income-generating activity for your business.

How does podcasting grow your brand and your business?

• Connect with your audience on a more personal level
• Increase the size of your audience and business network
• Positions you as an expert and as an authority
• Provides numerous monetization opportunities

See the full show notes here.

CONNECT WITH LAURA

• Take a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  
• Clubhouse: @laurabauder
• Free Facebook group
• The Podcast Vault - A curated collection of resources for podcasters at all experience levels

LOOKING TO OUTSOURCE?
Check out this directory of podcast service providers!

Melissa Guller is the founder of Wit & Wire, where she helps creators launch and produce podcasts with real growth potential. She’s an experienced podcast host and producer, as well as a top-rated instructor at General Assembly NYC and on Skillshare.

By day, Melissa is the Head of Marketing Engagement at Teachable, a platform for entrepreneurs to build and sell their own online courses. She’s the host and producer of their podcast, Everything is Teachable, which peaked as the #2 Career Podcast in the USA, hit 50,000+ downloads in the first season, and was featured in Apple Podcasts under best new podcasts.

Melissa shares her experiences with a podcast that has a "big" audience versus a podcast that has a "small" audience.  She debunks the myth that you need thousands of downloads per episode to start earning money as a podcaster.  We also chat about using a podcast as a marketing platform to promote online courses or other products and services, without getting all "used car salesman".

See the full show notes here.


CONNECT WITH MELISSA

• "Ready to Record" Free 5-Day Challenge
• Podcast Host Mastermind Community

Disclaimer - The above links are affiliate links. If you make a purchase, I may earn a small commission at no extra cost to you.

If you make a purchase through my affiliate link, I will give you a 3-month free trial of The Podcast Vault.

If those links aren't active when you're listening to this episode, check out Melissa's website here.

• Instagram
• Podcast: Wit and Wire
• Website

CONNECT WITH LAURA

• Take a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  
• Clubhouse: @laurabauder
• Free Facebook group
• The Podcast Vault - A curated collection of resources for podcasters at all experience levels

LOOKING TO OUTSOURCE?
Check out this directory of podcast service providers!