Think you know your firm's profit? Think again. In this episode, host Victoria Collier breaks down one of the most misunderstood parts of selling a law firm: the true meaning of profit.

Victoria explains the critical differences between Net Profit, EBITDA, and SDE—and how each number tells a very different story about your law firm's financial health and value. Whether you're still growing your practice or preparing to sell, understanding these metrics can mean the difference between a fair price and leaving hundreds of thousands on the table.

You'll learn •⁠ ⁠Why "profit" isn't a one-size-fits-all term •⁠ ⁠The big mistake law firm owners make when relying on their tax returns •⁠ ⁠How EBITDA and SDE reveal your firm's true earning power •⁠ ⁠What buyers are really looking for in your financials •⁠ ⁠How to use these numbers to increase your valuation and negotiation leverage

Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law.

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