Before you buy a law firm, there's one critical question you need to answer: Are you buying to maintain the status quo, or are you buying to scale?

That decision will shape everything—from the kind of firm you target to your day-to-day involvement, return on investment, and long-term strategy. In this episode, Victoria Collier digs into the mindset and math behind these two paths. Whether you're dreaming of passive income or building an empire, Victoria walks you through the clarity every buyer needs before making the leap.

Plus, hear a behind-the-scenes look at Victoria’s personal approach to firm acquisition and how your life vision should influence your business moves.

Key Takeaways

1.⁠ ⁠Why knowing your true intent—status quo or scale—is foundational to making a smart acquisition. 2.⁠ ⁠The power of aligning your business strategy with your desired lifestyle, not just your financial goals. 3.⁠ ⁠A real-world breakdown of ROI when buying a firm, and how it compares to more traditional investments.

Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law.

We want to hear from you!

You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section.

You can also leave us a rating in Spotify by clicking here.

Connect with Victoria Collier

https://quidproquolaw.com/

Private Facebook Group

https://www.facebook.com/groups/1284225722042602

LinkedIn

https://www.linkedin.com/company/victoria-collier-coaching/

What if the biggest obstacle to selling your law firm isn’t the market, but your mindset? In this episode, Victoria Collier unpacks why men often sell their firms more easily—and for more—than women do. Spoiler: it's not because their firms are better. From undervaluing the business to skipping negotiations, Victoria walks through the cultural, psychological, and systemic patterns that hold women back during high-stakes transitions like selling a law firm. With stats from Harvard Business Review, the ABA, and real-world examples, this is a must-listen for any law firm owner—especially women—thinking about what their firm is truly worth.

Key Takeaways: 1.⁠ ⁠The three most common ways women unintentionally hold themselves back during the sales process. 2.⁠ ⁠Why valuation is about more than just numbers—and how mindset plays a crucial role. 3.⁠ ⁠The subtle but powerful differences in how men and women approach business transitions, and what to do differently.

Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law.

We want to hear from you!

You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section.

You can also leave us a rating in Spotify by clicking here.

Connect with Victoria Collier

https://quidproquolaw.com/

Private Facebook Group

https://www.facebook.com/groups/1284225722042602

LinkedIn

https://www.linkedin.com/company/victoria-collier-coaching/

You’ve built a profitable law practice, earned your clients’ trust, and now you’re ready to move on. But… the offers aren’t coming in—or worse, they’re disappointing. In this episode, Victoria Collier digs into why even successful firms may struggle to sell, and what can be done to change that.

This isn’t just about numbers—it’s about perception, preparation, and positioning. If your firm has been sitting on the market with no traction, or you're just starting to consider your exit, this episode is packed with insights that could change everything.

Key Takeaways

1.⁠ ⁠What Buyers Are Really Thinking: Understand what’s going through a buyer’s mind when they evaluate your firm. 2.⁠ ⁠One Step to Instantly Shift the Conversation: Discover the move that can instantly change how serious buyers perceive your firm. 3.⁠ ⁠You Might Be the Hidden Obstacle: Learn the surprising way sellers can unknowingly sabotage their own success.

Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law.

We want to hear from you!

You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section.

You can also leave us a rating in Spotify by clicking here.

Connect with Victoria Collier

https://quidproquolaw.com/

Private Facebook Group

https://www.facebook.com/groups/1284225722042602

LinkedIn

https://www.linkedin.com/company/victoria-collier-coaching/

Your identity as an attorney has been intertwined with your law firm for decades. Then suddenly, you’re no longer the owner. What’s next? The decision you make about your role after selling your firm—whether to stay on, make a clean break, or transition into a consulting role—will shape not just your next professional chapter but also your sense of purpose and fulfillment.

In this episode Victoria Collier discusses the critical decision of Stay, Go, or Consult. 

Key Takeaways 1.⁠ ⁠Three Paths After Selling. 2.⁠ ⁠Assessing Your True Needs and Goals. 3.⁠ ⁠Negotiating with Transparency.

Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law.

We want to hear from you!

You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section.

You can also leave us a rating in Spotify by clicking here.

Connect with Victoria Collier

https://quidproquolaw.com/

Private Facebook Group

https://www.facebook.com/groups/1284225722042602

LinkedIn

https://www.linkedin.com/company/victoria-collier-coaching/

When a law firm changes hands, the transition isn’t just about numbers—it’s about people. Team dynamics can shift dramatically, impacting morale, performance, and even the firm’s long-term success.

In this episode, we explore the subtle (and not-so-subtle) signs that employees may be disengaging, how leadership can maintain stability, and what buyers need to do to set the right tone from day one. If you're thinking about selling—or acquiring—a firm, this conversation is essential listening.

Key Takeaways

1.⁠ ⁠The hidden signs that employees may be disengaging during a transition—and what to do about it. 2.⁠ ⁠How internal conflicts, shifting roles, and team dynamics can impact a successful transition. 3.⁠ ⁠The leadership strategies that help buyers integrate into an existing firm culture while maintaining trust and productivity.

Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law.

We want to hear from you!

You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section.

You can also leave us a rating in Spotify by clicking here.

Connect with Victoria Collier

https://quidproquolaw.com/

Private Facebook Group

https://www.facebook.com/groups/1284225722042602

LinkedIn

https://www.linkedin.com/company/victoria-collier-coaching/

You’ve just bought a law firm—congratulations! But now comes a critical challenge: keeping the clients you just acquired. Client retention isn’t automatic; it’s a strategic process that requires clear communication, trust-building, and proactive engagement. 

In this episode, Victoria Collier dives into the key reasons clients leave post-acquisition and how you can ensure a smooth transition that keeps them loyal. From navigating fears of change to outmaneuvering competitors looking to capitalize on uncertainty, this episode is packed with practical insights to help your newly acquired firm thrive.

Key Takeaways

•⁠  ⁠Why poor communication is the number one reason clients leave after a law firm changes hands •⁠  ⁠How and when to announce the transition to reassure clients and build trust. •⁠  ⁠Practical steps to proactively engage key clients and solidify long-term loyalty.

Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law.

We want to hear from you!

You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section.

You can also leave us a rating in Spotify by clicking here.

Connect with Victoria Collier

https://quidproquolaw.com/

Private Facebook Group

https://www.facebook.com/groups/1284225722042602

LinkedIn

https://www.linkedin.com/company/victoria-collier-coaching/

When evaluating a law firm for purchase or preparing to sell, most people focus on revenue and profit. But what if those numbers don't tell the whole story?

In this episode, Victoria Collier shares one of the most crucial yet overlooked factors in law firm success—sales conversion rate. She breaks down what it is, why it matters, and how it can dramatically impact the true value of a firm.

Whether you're a buyer looking for a sustainable investment or a seller aiming to maximize your firm's worth, understanding this metric is key. Tune in to hear real-life insights, industry benchmarks, and practical strategies to improve conversion rates, ensuring a thriving practice for years to come.

Key Takeaways

1.⁠ ⁠Why revenue and profit don’t tell the full story – Learn how a firm’s conversion rate can reveal hidden inefficiencies that impact long-term success. 2.⁠ ⁠The numbers that matter – Discover the industry benchmarks for conversion rates and what they say about different practice areas. 3.⁠ ⁠How to assess and improve – Get actionable insights on evaluating conversion rates before buying and boosting them before selling.

Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law.

We want to hear from you!

You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section.

You can also leave us a rating in Spotify by clicking here.

Connect with Victoria Collier

https://quidproquolaw.com/

Private Facebook Group

https://www.facebook.com/groups/1284225722042602

LinkedIn

https://www.linkedin.com/company/victoria-collier-coaching/

You’ve decided to sell your law firm, and the countdown is on—just one year to go. What should you be doing right now to ensure a smooth and profitable transition? In this episode of Smart Lawyers Position to Transition, Victoria Collier breaks down the most important steps to take when you’re a year away from selling. From financial preparation to client transitions, staff considerations, and legal must-haves, this episode is packed with actionable insights to help you navigate the final stretch. Whether you’re deep into planning or just starting to think about an exit strategy, this conversation will set you up for success.

Key Takeaways

1.⁠ ⁠The essential financial adjustments you need to make before listing your firm for sale. 2.⁠ ⁠How to prepare your team and clients for a seamless transition while maintaining confidentiality. 3.⁠ ⁠Why planning for life after law is just as important as preparing your firm for sale.

Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law.

We want to hear from you!

You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section.

You can also leave us a rating in Spotify by clicking here.

Connect with Victoria Collier

https://quidproquolaw.com/

Private Facebook Group

https://www.facebook.com/groups/1284225722042602

LinkedIn

https://www.linkedin.com/company/victoria-collier-coaching/

In our last episode, we explored what law firm owners should be doing five years out from selling their firm. But what if you’re closer to the finish line? This week, Victoria Collier dives into the critical three-year mark—the point where strategic positioning and operational efficiency become even more crucial.

If you’re serious about maximizing the value of your firm, now is the time to make key adjustments that will ensure a smooth and profitable transition when it’s time to sell.

Key Takeaways

1.⁠ ⁠The three-year mark requires a different approach than five years out—your priorities should shift accordingly. 2.⁠ ⁠Small but strategic adjustments now can have a major impact on how buyers perceive your firm. 3.⁠ ⁠Positioning your firm correctly at this stage can make all the difference when it comes time to sell.

Missed last week’s episode on the five-year plan? Be sure to check it out for even more insights on preparing your firm for a successful sale.

We want to hear from you!

You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section.

You can also leave us a rating in Spotify by clicking here.

Connect with Victoria Collier

https://quidproquolaw.com/

Private Facebook Group

https://www.facebook.com/groups/1284225722042602

LinkedIn

https://www.linkedin.com/company/victoria-collier-coaching/

Selling your law firm isn’t an overnight process—it takes years of strategic planning. In this episode, Victoria Collier breaks down the five-year plan for a successful sale. She covers how attorneys can set a clear vision, enhance financial stability, and position their brand for a seamless transition.

Whether you're considering a full exit or a phased transition, this episode will help you take control of the process and maximize your firm's value.

Listen to learn:

✅ Why planning five years ahead is crucial for a smooth law firm sale

✅ How to strengthen financial performance and make your firm attractive to buyers

✅ The role of branding and market positioning in boosting your firm's value

Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law.

We want to hear from you!

You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section.

You can also leave us a rating in Spotify by clicking here.

Connect with Victoria Collier

https://quidproquolaw.com/

Private Facebook Group

https://www.facebook.com/groups/1284225722042602

LinkedIn

https://www.linkedin.com/company/victoria-collier-coaching/