On this Growth-Minded Contractor episode, Ryan Groth (STG) sits down with Paul Parnell (LVLUP Marketing) to break down a practical framework for scaling leads and revenue—without wasting sales hours.What you’ll learnProfit per Sales Hour (PPSH): How to score each lead source and fund only what pays.Intent vs. Interruption: Why Google (Search/Maps/SEO) often beats social for close rates.The Fire Framework: Offer (fuel), trust assets (logs), ads (gas), ops/sales (airflow).Case study: $300K in 90 days → $1M in 8 months using Google Ads + SEO. Here's the resource Paul mentions:https://leveluproofermarketing.com/ro...Tactical tips: Door-knock vs. PPC, titles that rank on YouTube/Google, email list ROI.Chapters0:00 Intro & Paul’s story1:40 From creative to growth marketing5:39 Profit per Sales Hour (how to calculate)12:22 The “build a fire” scaling model17:17 Intent vs. interruption marketing21:00 Applying intent marketing to coaching offers26:37 Ideal client profile & getting started28:15 Where to find Paul + resources29:21 Wrap-up & CTAGuest: Paul Parnell — LVLUP Roofer Marketing (leveluproofermarketing.com)Host: Ryan Groth — Sales Transformation GroupIf this helped, subscribe, like, and share. New episodes weekly for growth-minded contractors.For free residential sales training course by Ryan Groth, join our Skool community:https://www.skool.com/sales-transform...