Off By 2 : Brand Strategy & Business Growth for Founders Who Want More Freedom

Yes, this is written by AI and you can spot it miles away (if you have ever used ChatGPT) 😊

In this episode, I'm sharing design tips:

On the business front, we're also delving into:

Grab a cup of coffee, get ready to take notes and enjoy. I

Get ready, because in this episode, I'm unveiling the secrets to turbocharge your design business with an unstoppable client pipeline. As a graphic, brand, or web design business owner, I've walked the same path, and today, I'm sharing my tried-and-true strategies. Join me as I guide you through the art of Lead Generation – we'll explore how to reel in potential clients from various sources. Then, we'll dive into Lead Qualification, helping you spot the gold amidst the rocks. Next up, we'll discuss the art of Engagement, where you'll discover how to connect with your audience on a whole new level. After that, it's Conversion time – turning leads into loyal clients. But it doesn't end there; we'll explore Client Relationship Management and the magic of Retention and Referrals. Lastly, we'll dissect Analytics and Optimization to ensure your pipeline is always running at peak performance. Get ready to transform your design business and take it to new heights.

You will learn:

Resources:

$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/

The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/

12-Week Business Program for Designers: https://aventiveacademy.com/make-money

The Creative CEO Accelerator: https://aventiveacademy.com/accelerator

Join me in this exciting episode of The Profitable Graphic Designer Podcast, where I had the pleasure of hosting the incredibly talented Will Paterson. Will is a true master in the world of graphic design, specializing in Logo Design, Hand Lettering, and Brand Identity. As the owner of a successful design agency, he's collaborated with big names like Adobe, Instagram, and Skillshare. And did I mention his YouTube channel? It boasts a whopping 852,000 subscribers!

In this episode, I dive deep into a conversation with Will, getting personal about his journey as a content creator and his path to online stardom.

Here's what you'll learn:

But that's not all, we also dive into the nitty-gritty of logo design. Will shares his creative process, from initial concept to the final product, and unveils his secrets to developing a signature style. Plus, he spills the beans about his course, Logo Launch, designed to empower designers with everything logo design & business related. So, get ready to be inspired and learn from the best.

About Will Paterson:

Will is a creative director, designer, branding expert and

YouTube

Instagram

Logo Launch

Website

Welcome, fellow designers, to another exciting episode of The Profitable Graphic Designer Podcast. I'm thrilled to have a very special guest joining me. Meet Ran, a seasoned designer with over two decades of experience and a deep passion for all things WebFlow.

Throughout our conversation, we'll delve into Ran's remarkable journey and uncover the secrets of generating passive income while building a thriving agency that sells online courses. If you're a design business owner on the hunt for fresh income avenues, you're in for a treat.

In this episode, you will learn:

About Ran Segall:

Ran has been a designer for over 20 years and a passionate Webflow advocate for over 6 years. He has spent the last few years dedicating his efforts to educating the design community on YouTube and Flux Academy, enabling designers to do more and better work.

https://www.flux-academy.com/

https://www.youtube.com/@FluxAcademy

From transitioning from a freelance graphic designer to developing a product tailored for designers, Michael shares his journey of inventing software for logo designers in this episode of The Profitable Graphic Designer Podcast. We delve into the highs and lows of his path.

We discuss the benefits of using The Logo Package software and how designers can leverage it to save time and establish themselves as professionals and experienced brand and logo designers in the eyes of their clients.

Michael and I also explore how to establish a product based business as a designer and how to find affiliates for your products. We dive into the question of whether passive income is truly passive.

Information about the software (+ get 20% off using my

1. Logo Package Express

2. Logo Package Swatch

Use coupon code “aventive20” for an exclusive 20%

You will learn:

Click here and use “aventive20” at checkout to get your 20% discount.

Michael’s Bio:

Website: www.logopackage.com

Instagram URL: http://instagram.com/logopackage/

Freebies: https://www.logopackage.com/freebies

Join me in this episode of The Profitable Graphic Designer Podcast as I sit down with the insightful Matthew Essam, a seasoned designer who has a unique perspective on selling design services. In this conversation, we explore a refreshing approach to selling that goes beyond the traditional sales pitch. Matt encourages us to shift our focus from selling to listening, providing valuable insights into how this mindset change can transform the way designers connect with clients. We delve into the art of pitching without selling, discussing practical examples that showcase the power of genuine conversations. Discover the secrets to initiating meaningful dialogues with potential clients, understanding the significance of niching and specialization, empathizing with your clients' problems and desires, and tapping into the emotional aspect of design. Imagine the satisfaction of having a cohesive, meaningful brand that not only boosts your confidence but also attracts your ideal customers while growing your business. Tune in and embark on a journey towards becoming a more client-centered, successful graphic designer.

You will learn:

About Matt Essam:

Matt Essam is the founder of Creative Life, a business accelerator program exclusively for award winning creative agencies. He is also a highly sought after business coach and has been featured on podcasts alongside the likes of Seth Godin, Austin Kleon, Donald Miller and many more.

His international best selling book Create and Prosper received critical acclaim from industry leading figures and has been read by creative business owners across the globe.

Connect with Matt on LinkedIn.

Get a free copy of Matt’s book Create and Prosper HERE.

Welcome to another episode of The Profitable Graphic Designer Podcast!

Before I tell you more about the new pod episode – I just want you to know that we did a role play where I was a client, and Michael sold me his logo design! It was amazing. You don't want to miss this!

Today, we're in for a treat as I sit down with the incredible Michael Janda, a design industry veteran who's taken his career from being a solo designer to running and eventually selling a thriving creative agency. His journey is packed with wisdom, and in this episode, we'll explore the path that led him to success, his strategies for attracting top-tier clients like NBC, Disney, and Google, his insights on team building, and the ever-important topic of pricing your design services. Plus, we'll discover what Michael has been up to since selling his agency in 2015. If you're looking to grow your creative business or simply seeking inspiration, this episode is a must-listen.

You will learn:

So, join me for this insightful conversation with Michael Janda, and get ready to take your design business to new heights. And don't forget to subscribe to The Profitable Graphic Designer Podcast for more expert advice and creative inspiration. Enjoy the episode!

About Michael Janda:

Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.”

Connect with Michael Janda:

https://michaeljanda.com

https://youtube.com/morejanda

https://linkedin.com/in/morejanda

https://instagram.com/morejanda

Join me in this super insightful episode where I spill the beans on how I went from charging a $65 for a logo design back in 2015 to now raking in a cool $20,000 for a single branding project. It's been quite a ride, and I can't wait to share my journey with you.

So, here are the juicy details: First, I'm going to talk about how I supercharged my design services by adding brand strategy into the mix. You'll see how this move transformed me from just another designer to an expert in high demand.

Next up, I'll dive into the whole idea of finding your dream clients who are ready to invest $15k or more. And guess what? It's all about niching down and becoming the go-to designer for a specific industry. It's like having your own fan club of clients who can't wait to work with you.

And last but definitely not least, I'll reveal my secret sauce – creating a killer signature high-ticket offer that blows the competition out of the water. This move positions you as a top-notch leader who knows exactly what your clients need, and they can't resist it.

If you're itching to take your design business to the next level and charge premium rates like a pro, this episode is your golden ticket. Plus, don't forget to swing by aventiveacademy.com/wealthy-client for even more awesome insights and strategies in The Wealthy Client Blueprint. Trust me; you won't want to miss this one!

Here's what you'll learn:

Resources:

The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/

12-Week Business Program for Designers: https://aventiveacademy.com/make-money

Are you a graphic designer trying to make a significant income while working part-time? No matter what your goals or motivations are, in today’s episode of The Profitable Graphic Designer Podcast, you will hear how my guest, Adrienne Johnston, makes $20,000 to $30,000 per month while working only 20-30 hours per week. We had an amazing conversation, and she shared everything from how she started as a graphic designer in 2018, where she found her first design clients, to where she is right now in her business and where the clients are coming from.

You will learn:

Setting goals is easy. Achieving them, not so much. Many

In today's episode on The Profitable Graphic Designer

You will learn:

Listen to the episode now (we don't judge if you 2x speed). :)