Profitable Performance Marketing

• Don’t communicate too little
• Don’t communicate too often
• Only communicate with your affiliates when you have something impactful to say
• If you don’t have anything impactful to say, find something impactful to say
• No less than quarterly because of seasonality, but that really isn’t enough
• Use both in network and outside network communication methods
• Find the preferred communication mediums of your affiliates and focus on that

Today I speak with Andy Hohl, Brand Partnerships and Sales at MagicLinks. As Public Relations and Affiliate Marketing continue to merge, we at JEBCommerce try to bring you the conversations that will help you navigate this brave new world. And this is just one of those conversations.

MagicLinks is an influencer platform, working with over 25,000 influencers and 4500 brands. Andy and I discuss best practices in working with MagicLinks, their influencers, and integrating affiliate marketing and PR in this way.

Andy has been working in PR and Affiliate Marketing for over a decade and has seen the transition and the integration of these two channels happen for some time. Needless to say, he has some great insight.

If you are trying to navigate this new thing, this is definitely the episode for you.

Want to contact Andy? Follow him on LinkedIn or email.

Are we entering an economic downturn? Who really knows. There are quite a few signs that we are and that is scary. Not only for individuals, but for businesses as well, and it can be tough to figure out how to get through it.

Jamie, PPM host and CEO of JEBCommerce, has learned a lot from previous downturns and a multitude of other events with far-reaching impacts. In today's episode he discusses several reasons how, during times like these, Affiliate Marketing is a top performer and why it should get more investment, not less.

Jamie talks about how the affiliate channel provides:

• Security: You only incur costs after you see revenue

• Audience flexibility: Affiliates are constantly stretching, innovating, flexing, and pivoting to reach new markets and acquire new customers. You literally have thousands of shots and getting it right and finding the new markets that adjust.

• Investment flexibility: Many companies during the pandemic saw a huge increase in their demand but didn’t plan for what would happen when things started opening up. Now they are experiencing pain because of that growth which wasn’t necessarily sustainable. Affiliates allow for ebb and flow with demand.

• Float: Cashflow is king and affiliates allow you to keep the cash until your invoice comes in. That can be huge.

• Profit and margins: The affiliate channel has the ability to quickly adapt to keep you profitable.

• Liquidation: Coupon affiliates have the ability to move clearance products quickly and at a higher profit margin than other options. Check out our blog post on the topic: Coupon Affiliate Marketing More Important as Economy Swings Down

Give this episode a listen and let us know what you think!

Also, if you need help developing your strategy, we have a free PDF that outlines strategies to thrive in uncertain times. Do yourself (and business) a favor and check it out today.

One of the most common mistakes a brand can make with their affiliate channel is to create it and then expect it to start producing sales, grow over time, and achieve their goals without a ton of time, attention, expertise, and experimentation. Today our host, Jamie Birch, talks about why this isn't the case and outlines 4 steps to take now to increase revenue and find greater success in the channel.

Today we speak with Nick Baker of Sovrn Holdings. Sovrn is a sub-affiliate network. If you are looking to scale your affiliate program, you definitely want to listen to this episode and consider a sub-affiliate network like Sovrn Commerce. Reach out to Nick at [email protected] or his team at [email protected]

During a recent webinar hosted by our very own Director of Business Development, Jake Fuller, a viewer asked "how do I recruit more affiliates to join the program and help them convert more? I have hundreds joined my affiliate program but only one generates sales." What a great question! Our host, Jamie Birch, outlines an affiliate marketing farming strategy to help this individual grow sales right now.

Today I talk with Tiara Rea-Palmer, Director of Partnerships at CouponFollow.com. In addition to discussing her career path and how she found Affiliate Marketing, we dive into all things coupon affiliate, including the common perception of coupon affiliates.

Tiara shares, in great detail, the many ways CouponFollow can promote brands, how they use content to drive traffic, and how they can test campaigns to drive the right KPI for any brand.

We also talk a ton about consumer behavior shifts since the beginning of the pandemic, how coupon affiliates need to change, and how to take advantage of the current economic climate.

So, if you are interested in knowing more about CouponFollow or wondering about how to incorporate coupon affiliates into your mix, this episode is for you.

If you'd like to contact Tiara, reach her on Linkedin!

The merging of Affiliate Marketing and Public Relations continues and today's guest, Cristina Velocci, is at the forefront of this exciting new development. Cristina is the VP, Content Development at SHE Media and straddles the worlds of editorial and commerce as well as anyone in our space.

In today's episode, Cristina and I talk about her career, what it's like to go through several layoffs, how she migrated her career from media to commerce and how she manages through change and the importance of adaptability and flexibility in her career and her current role.

And we also talk a ton about the merging of Affiliate and PR.

You'll enjoy this episode if you:

• are a PR agency trying to figure this new world out

• are a Brand wanting to increase your acquisition through content affiliates

• are a publisher and want to learn how to adapt to an ever changing landscape

It's chock full of amazing information that is super relevant to our world today.

If you'd like to follow Cristina you can do so on Twitter and at SHE Media.

We also discuss some of the PR and Affiliate content we produce at JEBCommerce.

Tricia Meyer is a 17 year industry vet, an affiliate and has been running helpingmomsconnect.com and sunshinerewards.com that entire time.

In today's episode we dive into her evolution from lawyer to affiliate industry pro, well respected and successful affiliate.

We talk about FTC Disclosures in affiliate marketing, affiliate nexus legislation and regulations, how actions taken by advertisers and fraudsters impact your affiliates and much much more.

Follow Tricia at tricia.me and LinkedIn, Twitter she is @sunshinetricia.

I had so much fun interviewing today's guest, Dan Christian, current founder of Acceleration Team. Dan and JEB have worked together extensively while Dan ran the digital team the Travel Corporation.

Dan's extensive digital marketing background is impressive. From a snowboarding start up in 1999 through several truly incredible travel organizations and back to scratch that entrepreneurial itch with his latest endeavor, Dan brings his passion, spirit, and ambition with him every where he goes. And I think we are all better for it!

In this conversation we cover:

• His career path

• The importance of culture and culture change

• The importance of an affiliate channel in a multi-channel environment

• The importance of executive buy-in

• The convergence of influencers and affiliates

• And some of the mistakes advertisers make when it comes to their affiliate channel

You are going to enjoy this conversation as much as I did! Dan is super smart, successful, has a passion for helping others achieve and gives a great view into how his early years shaped his success now. So much to learn from my conversation with Dan Christian!