Profitable Performance Marketing

In this episode, Jamie Birch delves into the critical aspect of alignment and tools for affiliates. Whether aiming for new customers, maximizing revenue, or prioritizing profit margins, providing affiliates with essential tools is paramount. Jamie covers key categories including tracking, reporting, incentives, compensation, consumer offers, creative, and content. Tune in to gain insights and strategies for optimizing affiliate programs effectively.

Today's episode features a conversation with Vanessa Isaacson, Director of Account Development at AvantLink. Vanessa has one of the most interesting origin stories in affiliate marketing, you definitely need to hear it.

Jamie and Vanessa cover trends in the space, the popularity of the channel, new emerging affiliate publishers and more.

The discussion around EPC was very unique as well and definitely shows the importance of utilizing every part of your affiliate channel to grow customer acquisition. Have you thought about increasing your EPC so you are more attractive to big and vital affiliate publishers? Have you thought about adding certain partners to increase your EPC so you are more attractive? Perhaps not, but Jamie and Vanessa discuss that today!

To contact Vanessa, follow her on LinkedIn: https://www.linkedin.com/in/vanessa-isaacson-4840b97/

Did you know commissions can be paid out based on the products you sell? Or that commission levels can be set for different categories or product SKUs? Do you sell your own manufactured products as well as resell others' goods?

In this episode Jamie unpacks the complexities of and strategies for determining commission rates on products with varying profit margins. Navigating the balance between competitiveness and profitability, he highlights the importance of considering both advertiser and affiliate perspectives. Our solution: a blended average commission, with insights on tailoring rates for specific products. Gain actionable tips, real-world examples, and insights into adapting commission structures for cashback and loyalty sites. Tune in for expert perspectives on effective affiliate program optimization, and learn how you can commission based on products to maximize both growth and profitability of your affiliate program!

Today our host, Jamie Birch, discusses the metric EPC, or Earnings Per Click. He discusses what it is, how to calculate it, how and why affiliates use it, why you should use it as an advertiser, and how you can manage it effectively.

Here are two common EPC formulas:

• earnings per 100 clicks - commissions paid / (clicks/100)
• earnings per click - commissions paid / total clicks

A good rule of thumb is to know and calculate your 7 day, 30 day, and overall EPC, then track it over time.

Learn how you can manage EPC with tactics like general click management, optimization of high-click producers that do not convert, recruiting of high converting closers, and more.

Jamie mentioned a coupon case study during the episode. Most of the networks were involved and it gives you real data on the power (or lack thereof) of coupon publishers. Find it here: https://jebcommerce.com/lp/do-coupon-affiliates-drive-any-value/

In this episode, Jamie discusses the three main areas of compliance every affiliate program needs to be aware of: network, regulatory, and affiliate compliance.

For more in-depth coverage of the issue, here are some resources from the PMA: https://thepma.org/?s=FTC

Join Jamie Birch, founder of JEBCommerce, in a historic episode with JEB’s new ownership team: current CEO Jake Fuller, Director of Administrative Services Nicole Ripley, and Director of Creative Services Gabe Ripley. As they mark a significant moment in the agency’s history, the episode explores the future direction of the company and the affiliate marketing channel. After nearly 20 years, the transition to a new ownership team promises exciting new heights for JEBCommerce. Listen in for insights on the journey ahead.

In this episode, Jamie engages in an insightful conversation with Cary Pierce, the Director of Agency Services at Rakuten Advertising. With a decade-long history, Cary makes his second appearance on the Profitable Performance Marketing Podcast.

As they share their shirts of the day, the duo delves into Rakuten's groundbreaking release, Audience Engine (more at Rakuten publisher help center). This innovative tool empowers publishers to present real-time, personalized offers to users, with a focus on distinguishing between new and existing customers. The potential impact on growing a new customer base through the affiliate channel is simply monumental.

For further details, explore the release at Rakuten Advertising's Media and Press and find additional information in their publisher help center here.

Connect with Cary on LinkedIn here.

Don't miss out on this episode, as Jamie and Cary explore the transformative potential of Rakuten's Audience Engine in reshaping affiliate marketing.

Join our host, Jamie Birch, as he expertly guides us through the often-overlooked aspects of affiliate program management. In this episode, Jamie transforms the discussion into a fundamental checklist, ensuring affiliate managers establish a robust foundation for success.

Key Topics Covered:

1. Rotation of Creative Assets: Learn the importance of keeping creative assets fresh and engaging.
2. Datafeed Management: Assess the status and relevance of your datafeed – a crucial yet commonly missed component.
3. Consistent Outreach: Explore the significance of regular and effective communication with affiliate partners.
4. Continuous Learning: Embrace the value of staying informed and utilizing available educational resources.
5. Affiliate Partner Approvals: Streamline and optimize your affiliate partner approval process.
6. Promotional Strategies: Avoid the pitfall of a lackluster promotional approach by incorporating diverse strategies.
7. Commission Strategies: Ditch the one-size-fits-all approach and tailor commissions based on performance.
8. Channel Ignorance: Address the detrimental impact of neglecting the affiliate channel altogether.
9. Publisher Development: Cultivate lasting relationships through consistent efforts in publisher development.

Jamie recommends exploring relevant articles on the JEBCommerce site here and highlights the invaluable "Affiliate Marketing Strategies to Survive and Thrive" ebook available here, offering 19 actionable strategies for navigating the current business climate.

Tune in for an episode packed with insights, strategies, and a roadmap for affiliate marketing success!

In this episode, Jamie engages in a dynamic conversation with the remarkable marketer and long-time friend, Matthew Ray Scott. As the mastermind behind the successful medtech marketing firm, FEED. The Agency, Matthew has been an integral part of Jamie and JEBCommerce for over 13 years. Notably, he played a key role in shaping the MyAffiliateCoach affiliate manager training program in 2010, impacting numerous marketers and sales professionals positively.

Join the discussion as Jamie and Matthew delve into various aspects, including:

• The Power of a Daily Scorecard: Discover how a daily scorecard can be a game-changer on the path to success.
• Video Marketing Strategies: Explore how video accelerates the process of building trust and rapport with the audience.
• Success Elements - Belief and Discipline: Unpack the crucial elements like belief and discipline that contribute to overall success.
• Affiliate Industry Insights: Stay tuned until the end, where Jamie distills these learnings specifically for the affiliate industry.

Follow and connect with Matthew on LinkedIn for more insights: Matthew Ray Scott's LinkedIn

Don't miss out on this enriching episode, offering a wealth of strategies and insights to enhance your marketing prowess. Press record and let the learning begin!

Whether you've just taken the reins of your affiliate channel or it's been a while since you've given it the attention it deserves, and you're looking to revamp your results, returning to the fundamentals is a fantastic strategy to kick-start or revitalize your affiliate program.

In this insightful solo episode, our host, Jamie Birch, guides you through the five essential actions you can take today to revamp your affiliate management:

1. Affiliate Application Approvals: Streamline the process of approving new affiliate applications, ensuring you have a well-vetted and motivated group of partners.
2. Craft Your Recruitment Language: Craft compelling and effective recruitment messaging to attract quality affiliates. For inspiration, check out this article: The Perfect Affiliate Recruitment Email.
3. Run a Report and Know Your Producing Affiliates: Dive into your data and get acquainted with the affiliate publishers who are delivering results for your program.
4. Connect with Your Producing Publishers on LinkedIn: Foster stronger relationships with your top-performing affiliates by connecting with them on LinkedIn, enhancing your partnership.
5. Review Your Creative: Evaluate and update your creative materials to ensure they are fresh, appealing, and aligned with your brand's messaging.

Jamie provides step-by-step guidance for each of these critical actions, helping you get your affiliate program on the right track and set the stage for a more successful and rewarding journey in affiliate management. Don't miss out on this episode—it's your key to revitalizing your affiliate program!