Profitable Performance Marketing

In this episode host Jake Fuller welcomes his predecessor, Jamie Birch, Co-Founder at EquineRevShare, for a lively discussion. Jamie shares his unexpected pivot from affiliate agency life to launching an affiliate platform targeting the equine community. The duo delves into the hurdles and nuances affiliate publishers face—think discovering that networks don't always roll out the welcome mat or miraculously have tech support on standby. Amid the candid insights (including some thought-provoking quips on figurative carrots and sticks), Jamie offers a fresh perspective on how advertisers and networks can better support emerging affiliates. If you’ve ever wondered why your affiliate efforts felt like chasing horses without a saddle, this episode’s for you. Don't miss it!

In the inaugural episode of PPM's season four, new host Jake Fuller, CEO at JEBCommerce, sits down for an engaging conversation with Cary Pierce, Senior Global Director at Rakuten Advertising. Tackling the hottest topic of the moment, AI, they delve into its impact on the affiliate marketing industry. Cary shares insightful examples of AI's current applications at Rakuten, such as machine learning in forecasting and partner discovery tools. They discuss the fine line between using AI as an efficiency tool and preserving the essential human touch in building relationships. With humor and humility, they explore both the benefits and potential pitfalls of AI, making this episode a must-listen for anyone looking to stay ahead in performance marketing.

In this episode, Jamie Birch sits down with Parrish Essell, the Agency New Business Manager at ShareASale, for a deeper look into the evolving landscape of affiliate marketing, how consumer awareness impacts brands and program management, and the significance of attribution and available tools. Exploring influencer marketing best practices and the vital role of relationship building, Jamie also asks Parrish about her insights on how agencies can streamline collaboration with platforms like ShareASale. Don't miss out on this insightful conversation offering valuable perspectives on what's current in the world of affiliate marketing.

Join host Jamie Birch in a captivating conversation with Sal Conca, CEO of AmazingAds, as they delve into over two decades of industry collaboration and insights. From their co-marketing endeavors at 1800Flowers and Coldwater Creek to leadership reflections, affiliate marketing strategies, and the dynamic realm of video marketing, this episode offers a wealth of knowledge and experience. Discover the innovative "Flanking Allies" approach utilized by Sal and AmazingAds to empower affiliates and enhance brand visibility. Gain valuable insights into the importance of flexibility and adaptability in leadership, along with the finer nuances of YouTube audience targeting.

With highlights ranging from affiliate video tactics to leadership principles, this episode is a must-listen for anyone seeking actionable advice and industry expertise. Don't miss out on this enriching dialogue with one of the industry's luminaries.

Join Jamie Birch in a candid discussion about some of the frustrations and challenges stifling innovation in affiliate marketing. From inaccessible advertiser contact information to network approval hurdles, Jamie sheds light on several key obstacles hindering affiliate growth and offers insights for improvement. Tune in for a thought-provoking episode on the state of affiliate marketing today.

Join us as we catch up with Michael McNerny, the founder of Martech Record, the first objective industry publisher in the affiliate space. Three years after its launch, we delve into the developments and the future of AI in reviews, along with various topics surrounding B2B affiliate marketing.

In this episode, Michael shares insights on different monetization strategies and leveraging technology like Slack and webinars to foster community engagement within the B2B sphere. We also revisit the premier buyer's guide on networks and technology platforms, a cornerstone of Martech Record's offerings.

• Connect with Michael on LinkedIn
• Explore Martech Record
• Listen to the Smooth Operator Podcast

Join Jamie as he delves into the secrets of quickly improving new customer acquisition in your affiliate channel. With decades of experience in affiliate marketing, Jamie shares actionable strategies to boost your program's performance.

In this episode, Jamie explores various strategies, including:

• Identifying affiliates driving the highest new customer conversions.
• Categorizing affiliates based on sales and new customer acquisition rates.
• Tailoring approaches for high-performing affiliates versus those with lower sales.
• Crafting exclusive offers and commission incentives for targeted affiliates.
• Developing customized creatives and initiating personalized conversations.

Join the conversation and discover actionable insights to boost new customer acquisition in your affiliate program!

In today's episode, Jamie Birch engages in a candid conversation with industry veteran and digital marketing pioneer, Kevin Strawbridge. With a career spanning every facet of the affiliate channel, from managing affiliate marketing at JCPenney to leading as CEO of ClickBank and operating the premier coupon site DealTaker, Kevin brings decades of experience to the table. Join Jamie and Kevin as they delve into:

• The journey to Kevin's illustrious career
• Navigating and shaping a successful digital marketing path
• Leveraging coupon and deal affiliates for effective acquisition strategies
• Advocating for the power of affiliate marketing
• Collaboration with Finance on budgeting challenges
• Plus, much more insightful discussion

Follow and connect with Kevin on LinkedIn

In this episode, Jamie Birch, Founder of JEBCommerce, shares invaluable insights for newcomers to the affiliate marketing space. He emphasizes the importance of building relationships, dispels the misconception of the "build it and they will come" mentality, and highlights essential resources available for success. Jamie stresses the necessity of putting in the work, utilizing tools like BrandVerity and FMTC, and tapping into industry organizations like the PMA and MartechRecord. He also underscores the significance of having a solid plan in place, encompassing tracking, commissions, consumer offers, compliance, and more. For further guidance or assistance, listeners are encouraged to reach out to JEBCommerce at [email protected].

Resources mentioned:

• BrandVerity
• FMTC
• The PMA.org
• MartechRecord
• Affiliate Summit
• JEBCommerce blog
• Profitable Performance Marketing podcast
• JEBCommerce YouTube channel

In this episode, Jamie Birch, Founder of JEBCommerce, welcomes special guests Nick Charrow, Director of Marketing, and Emma Wolff, Digital Marketing Manager at Princess Cruises. Together, they explore their unique origin stories and a myriad of marketing topics. From delving into the enigmatic "dark matter" of marketing to discussing its role as an expression of love and compassion, they navigate through the challenges and opportunities in the travel industry amidst and post-pandemic. The conversation also highlights the significance of testing and learning in marketing strategies, always centering around the consumer. Stay tuned for a follow-up episode with this dynamic team!

Stay in touch with Nick (LinkedIn) and Emma (LinkedIn)