Profit.Performance.Freedom with Dean Maden

Building wealth, love, and vision without killing each other in the process.
 In this episode, me and Sarah dive into struggles, structure, property plays, and the game of mastering each other while chasing both money and meaning.

In this episode, I sit down with Cath, a killer copywriter who helps strength and fitness businesses turn words into wealth. We break down the biggest mistakes coaches make when trying to generate leads—and exactly what to do instead.

💡 Whether you're struggling to attract clients, posting content that gets crickets, or just want to level up your sales game, this episode is packed with golden insights and home truths that might sting a little—but will make you more money.

🔥 What You’ll Learn:

✅ The biggest marketing fails fitness coaches make (and how to fix them)

✅ The #1 mistake that's killing your lead generation

✅ The 3-second rule for instantly grabbing attention

✅ How to write content that actually converts (without sounding salesy)

✅ And plenty of funny, real-world lessons from the trenches

If you’re a coach, gym owner, or fitness business owner, this is a must-watch. Stop guessing and start attracting more high-quality clients today!

Real talk. No fluff. Just raw, unfiltered insights for strength coaches who want to dominate in business and performance.

🔥 Hot takes & industry truths – No sugarcoating, just what you need to hear.

📖 War stories & lessons – From big wins to brutal failures, and everything in between.

🎯 Tactical strategies – Step-by-step advice to scale your coaching biz.

💡 Live Q&A – We tackle real struggles, real fast.

💥 Final mic drop – One truth, one challenge, no excuses.

If you’re a strength coach who’s tired of spinning your wheels, this is for you. Subscribe & level up. 🚀

If you live in your life and business with CHAOS, you will always find yourself stop/starting...

Listen to this episode where I detail all the learns, fails and wins to help you get through the weeds FASTER.

So often strength business owners struggle week in week out and dont know what to adjust. 

Dive into this awesome episode and write down the areas you need to work on. 

If you need my help, just hit me up.

Own the game

Dean

After 15 years in the industry, I’ve seen what separates those who stay stuck from those who build the business, body, and life they truly want. In this episode of Profit, Performance & Freedom, I’m breaking down six powerful changes you must make to break through plateaus, increase your income, and create real freedom. 

If you’re tired of spinning your wheels and ready to take control, this is for you.

Tune in now and start making the shifts that will change everything.

⁉ Having 20, 30 or even 50 clients in your programme could look nice, but also could be tanking your business and yourself!

🙌 Stay with me here, one thing that's finite is time. You cant chug 5-five hour energy drinks and enter the "forbidden" 25th hour of the day.

✅ So by having the correct clients, with the correct income from these clients, you take control over YOUR time and start running a successful business!

⏸ Pause and think where you want to go, do you wanna run a business where you have time for family, friends, and fun? or are you gonna let your business run you?

Grab the Sheet here

calls.deanmaden.com/SetGoals

The one big mistake i see most coaches do with their marketing is talk about themselves, instead of the journey and struggles they've been through to become who they are!

Let's talk about the best way to market yourself by solving problems!

Dig in!

Easy as 1-2-3! Follow these steps, write them down, assess and evaluate, then take a stand to make a change!

So many people I've worked with still rave about how simple yet effective these changes are. Let's get it!

This episode we dive deep into childhood and upbringing, fitness and fat loss, careers & mindsets, and how everything translates into each other to build balance into your life and have clear direction to who you are and where you are headed!

Jump on & enjoy!