In this episode, Robbie shares how his family started Bear Creek Smokehouse in 1943, what it looked like then and how it looks today. He also shares his passion for food, family, and faith, which he attributes as a key to Bear Creek's longtime success. What I think is most interesting about this interview is Robbie's ability to grow a 77-year-old company by building deep, influential relationships and his vision to create customer experiences rather than focus on selling products or commodities.
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Show Quote
"We see our customers as invited guests to a party and we are the host. It's our job every day to make every important aspect of the customer experience a little bit better."
-Jeff Bezos
Resources
Bear Creek Smokehouse -– Robbie Shoults' family-owned business, specializing in premium smoked meats and other culinary delights.
Bear Bottom Bliss Cookbook -– The official cookbook from Bear Creek Smokehouse, with recipes featured on The Rachael Ray Show.
Ego Is The Enemy -- Recommended in this episode by Jack Marino Jr., Ryan Holiday's book explores how history was made by people who fought their egos.
Key Takeaways
1) One way to provide superior customer experience is to create an experience that can't simply be delivered to someone's doorstep.
2) If you can connect with people you can create lifelong customers.
3) A passion for people, as well as a passion for the product you're selling, can go a long way in building your business.
Show Notes