NOW of Work

Progress in the Making: McDonald's Commitment to Diversity!


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Progress in the making: McDonald's commitment to diversity has stretched for decades. They went international in 1967. In 1968, their first restaurant owned by an African-American person opened their doors. The same year McDonalds allowed women to work as crew members in company-owned restaurants, for the first time. 

Fast forward to the 1980s, when one of their Hispanic franchise owners launched the scholarship fund that's awarded $32M in funds to date. In 1986, they launched the "Silent Persuasion" campaign, becoming the first quick service restaurant with a commercial in American sign language.

In 2000, McDonald's was named named Fortune magazine’s Most Admired Company for Social Responsibility. In 2004, they formed their first Global Diversity Advisory Council, and just last year that council engaged our own Jess Von Bank to coach them on new ways to view talent and remove barriers.
Jess and I introduce you to Reginald Miller, Chief Diversity Officer at McDonald's, and the mastermind behind ALL of this since he joined McD's executive ranks in 2020. Hear about his progress since then and his ongoing plans for approaching Career, Culture and Care from a DEI perspective.

Fun fact: Reggie also claims to know more about Star Wars than almost anyone!

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